Job description

ABOUT THE ROLE Peloton is looking for a Mid-level Copywriter with strong copy and conceptual thinking to execute creative work across our marketing channels. From full 360 campaigns to CRM, promo, and performance – we need someone who sees creative opportunity in everything. In this role, you’ll help shape how Peloton shows up across channels, creating messaging and copy that elevates both the brand and our products. You’ll think strategically about how ideas live and evolve across social, email, web, and beyond – while still sweating the details that make great work great. This is a perfect opportunity for a confident, creative Copywriter with 2-3 years of experience crafting ads in an agency or brand environment. Your craft should be copywriting, but you also have experience partnering with cross-disciplinary teams, and ideally with an art director/designer. You bring a strong point of view to push the work to be smarter, more creative, and more effective. In this role, you’ll report to ACD and Creative Directors and will play a role in ensuring Peloton delivers challenging, well-crafted creative that moves our community. YOUR DAILY IMPACT AT PELOTON Writing persuasive, creative copy from the smallest CTA to the most inspiring headline Work directly with brand, acquisition and retention teams to understand the brief and communicate our offerings to the Peloton community Understand and promote contemporary brand design and copy cohesion, leveraging style, function, and motion Can help shepherd creative from concept stages through to production working with producers and project managers to deliver the final product Present creative to CDs in a clear, compelling manner YOU BRING TO PELOTON 2-3+ years of experience as a Copywriter Proven examples of effective campaign work that shows off creative capabilities. Funny, sad, inspiring, whatever it is, let’s see something AI couldn’t write Has experience presenting ideas and enjoys doing it Organized Great communication skills Self-motivated and doesn't wait to be told what to do Doesn't take themselves too seriously (we are a casual bunch) Comfortable bringing your point of view into a discussion Likes long bulleted lists #LI-KM1 #LI-Hybrid The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits. As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including: Medical, dental and vision insurance Generous paid time off policy Short-term and long-term disability Access to mental health services 401k, tuition reimbursement and student loan paydown plans Employee Stock Purchase Plan Fertility and adoption support and up to 18 weeks of paid parental leave Child care and family care discounts Free access to Peloton Digital App and apparel and product discounts Commuter benefits and Citi Bike Discount Pet insurance and so much more! Base Salary Range $106,300 — $125,750 USD ABOUT PELOTON: Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com. Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com . At Peloton, we embrace technology, including AI, to enhance productivity and accelerate innovation in the work we do for our members. However, in our hiring process, our priority remains in getting to know you and your unique qualifications. To ensure a fair and equitable process, we do not permit the use of AI tools during any stage of the application and interview process. In considering you as an applicant, we want to understand your skills, experiences, and motivations without mediation through an AI system. We also want to directly assess your communication skills without the use of an AI tool. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions. Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @ onepeloton.com email address. If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence. Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

Requirements

Must-haves

In this role, you’ll report to ACD and Creative Directors and will play a role in ensuring Peloton delivers challenging, well-crafted creative that moves our community.
Writing persuasive, creative copy from the smallest CTA to the most inspiring headline
Work directly with brand, acquisition and retention teams to understand the brief and communicate our offerings to the Peloton community
Understand and promote contemporary brand design and copy cohesion, leveraging style, function, and motion
Can help shepherd creative from concept stages through to production working with producers and project managers to deliver the final product
Present creative to CDs in a clear, compelling manner
2-3+ years of experience as a Copywriter
Proven examples of effective campaign work that shows off creative capabilities. Funny, sad, inspiring, whatever it is, let’s see something AI couldn’t write
Has experience presenting ideas and enjoys doing it
Great communication skills
Self-motivated and doesn't wait to be told what to do
Doesn't take themselves too seriously (we are a casual bunch)
Comfortable bringing your point of view into a discussion
Likes long bulleted lists
#LI-KM1 #LI-Hybrid
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
Short-term and long-term disability
Access to mental health services
Employee Stock Purchase Plan
Child care and family care discounts
Free access to Peloton Digital App and apparel and product discounts
Pet insurance and so much more!

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401k

Pto

Paid Time Off

Parental Leave