Job description

OVERVIEW The Senior Manager, Event Marketing & Experiences, is responsible for the brand presence and execution at events in North America across Performance and Sportstyle. In this capacity, this role will own agency briefing, execution, and reporting on events. This person will manage our network of agency partners, ensuring projects are aligned with global guidelines. Success in this role is dependent on cross-functional work with brand, field, and trade marketing. The Senior Manager, Event Marketing & Experiences looks for innovative way to connect with core sport communities through in-person events. This role will demonstrate the return on investment on sponsorship and events. SCOPE OF WORK: All footwear, apparel and gear for Performance & Sportstyle ESSENTIAL DUTIES & RESPONSIBILITIES To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily: • Build event strategy playbooks and tiering to support the full North America community and cultural event ecosystem • Lead the planning, execution and post-event analysis of all Tier 1 owned events and Sponsored Events • Support consumer experience team with a focus on both acquisition (new consumers at events) and retention (S/Plus loyalty program member weekends) • Manage event logistics and budgeting to ensure successful outcomes • Scout and manage the brand agency network • Manage event ecosystem inclusive of community & media partnerships, owned retail, wholesale partners and other opportunities as needed in partnership with trade, field and brand marketing teams • Identify key event marketing trends, consumer insights and competitive landscape to inform strategic decision-making • Where applicable, connect the online/offline consumer journey for events • Expected job-related travel, up to 50% REQUIRED EDUCATION & EXPERIENCE 10-12 years experience in event marketing, or related field. Experience in contract negotiations, athlete and/or influencer and ambassador team management. B.S. or B.A. In Business, Marketing or related field, or equivalent combination of education and related experience QUALIFICATIONS, SKILLS, ABILITIES & COMPETENCIES The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Planning, organizing and project management • Manage a complex network of global and local event stakeholders • Troubleshooting and discernment • Cross-functional group collaboration • Strong self-awareness and ability to work with a diverse group of stakeholders • Excellent communication skills • Self-motivated with the ability to manage multiple projects at once • Budget management PHYSICAL DEMANDS & WORKING ENVIRONMENT The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit, stand and walk. The employee must occasionally kneel, stoop, crouch, twist and lift to 50 pounds, with or without accommodations. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. This Job also requires driving and possession of a state issued Drivers License and a clean record. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

Must-haves

SCOPE OF WORK: All footwear, apparel and gear for Performance & Sportstyle
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:
Build event strategy playbooks and tiering to support the full North America community and cultural event ecosystem
Lead the planning, execution and post-event analysis of all Tier 1 owned events and Sponsored Events
Support consumer experience team with a focus on both acquisition (new consumers at events) and retention (S/Plus loyalty program member weekends)
Manage event logistics and budgeting to ensure successful outcomes
Scout and manage the brand agency network
Manage event ecosystem inclusive of community & media partnerships, owned retail, wholesale partners and other opportunities as needed in partnership with trade, field and brand marketing teams
Identify key event marketing trends, consumer insights and competitive landscape to inform strategic decision-making
Where applicable, connect the online/offline consumer journey for events
Expected job-related travel, up to 50%
10-12 years experience in event marketing, or related field.
Experience in contract negotiations, athlete and/or influencer and ambassador team management.
B.S. or B.A. In Business, Marketing or related field, or equivalent combination of education and related experience
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Planning, organizing and project management
Manage a complex network of global and local event stakeholders
Troubleshooting and discernment
Cross-functional group collaboration
Strong self-awareness and ability to work with a diverse group of stakeholders
Excellent communication skills
Self-motivated with the ability to manage multiple projects at once
Budget management
Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. This Job also requires driving and possession of a state issued Drivers License and a clean record.

Nice-to-haves

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