Job description

Overview We are seeking a Senior Product Marketing Manager, Demos & Customer Acquisition to build demos and customer-acquisition experiences for Microsoft Foundry and Microsoft AI. You will use the product yourself, learn its capabilities and limits, and turn an idea into something a customer can try. This is a hands-on building role within marketing. You will use customer feedback, research, and product data to understand where people struggle, then build and test experiences that address those barriers. You will work with Product, Engineering, Design, Research, product marketers, and Data and Growth. The right person has good product instincts, an eye for design, and the technical ability to get a working version in front of people quickly. For a tightly scoped idea, that may mean a functional prototype the same day. You should know how to use AI-assisted development tools, debug the result, and judge what is ready to show. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. Responsibilities Demo development and experience • Build working demos and prototypes from customer problems, product capabilities, and campaign ideas. Start with a useful first version and improve it through feedback. • Own demo flow and interaction. Work with product marketers to establish the customer problem and story, then build an experience that shows the product's value clearly. • Make the experience easy to follow. Use product and design judgment to simplify the steps, remove distractions, and make the important parts of the product visible. • Work with the Strategic Events and Creative lead to adapt demos for keynotes, sessions, booths, and other customer settings. Customer acquisition and experimentation • Partner with Data and Growth, Product, and Research to map priority customer journeys and identify pain points and drop-off. Use customer feedback, behavioral data, and retention or churn signals to prioritize barriers this role can address. • Build and test demos, prototypes, and interactive experiences that address those barriers. Use customer feedback and behavioral data to decide what to improve, scale, or stop. • Measure whether changes help customers reach value and continue using the product, using agreed measures and comparable baselines. Bring product-level issues to Product and Engineering with evidence and proposed solutions. • Add the instrumentation needed to evaluate experiments. Document what changed, how customers responded, and what the team learned so successful approaches can be reused. Product knowledge, readiness, and reuse • Stay close to the product through regular use of its features, APIs, and development tools. Bring specific examples of customer and developer friction back to Product and Engineering. • Confirm technical accuracy and readiness with the relevant teams. Distinguish available capabilities from prototypes, follow security, privacy, accessibility, and responsible-AI requirements, and prepare rehearsals and fallbacks for live demos. • Document setup and implementation so event, field, campaign, and Developer Relations teams can reuse the work. Balance urgent demo requests with acquisition experiments and improvements to existing assets. Qualifications Required/minimum qualifications • Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience. Additional or preferred qualifications • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience. • Experience building with AI models, agents, cloud platforms, or developer-facing APIs. • Experience in software engineering, technical product management, creative technology, or another hands-on technical discipline. • Experience with ad-tech systems, customer-acquisition funnels, or growth experimentation. • Experience combining customer research and behavioral data to identify journey friction and measure whether changes improve the customer experience. • A portfolio of demos, prototypes, or interactive products that shows both speed of execution and thoughtful design. Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: careers.microsoft.com This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Requirements

Must-haves

Demo development and experience
Build working demos and prototypes from customer problems, product capabilities, and campaign ideas. Start with a useful first version and improve it through feedback.
Own demo flow and interaction. Work with product marketers to establish the customer problem and story, then build an experience that shows the product's value clearly.
Make the experience easy to follow. Use product and design judgment to simplify the steps, remove distractions, and make the important parts of the product visible.
Work with the Strategic Events and Creative lead to adapt demos for keynotes, sessions, booths, and other customer settings.
Customer acquisition and experimentation
Build and test demos, prototypes, and interactive experiences that address those barriers. Use customer feedback and behavioral data to decide what to improve, scale, or stop.
Add the instrumentation needed to evaluate experiments. Document what changed, how customers responded, and what the team learned so successful approaches can be reused.
Product knowledge, readiness, and reuse
Stay close to the product through regular use of its features, APIs, and development tools. Bring specific examples of customer and developer friction back to Product and Engineering.
Document setup and implementation so event, field, campaign, and Developer Relations teams can reuse the work. Balance urgent demo requests with acquisition experiments and improvements to existing assets.
Required/minimum qualifications
Experience building with AI models, agents, cloud platforms, or developer-facing APIs.
Experience in software engineering, technical product management, creative technology, or another hands-on technical discipline.
Experience with ad-tech systems, customer-acquisition funnels, or growth experimentation.
Experience combining customer research and behavioral data to identify journey friction and measure whether changes improve the customer experience.
A portfolio of demos, prototypes, or interactive products that shows both speed of execution and thoughtful design.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Nice-to-haves

Additional or preferred qualifications

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aiaccessibility

Platform: eightfold
Effort: medium