WHO WE ARE AND WHAT WE DO
The Privacy Product team serves as a strategic enabler for Hallmark's digital transformation. We build the capabilities, processes, and technologies that ensure privacy is woven into every consumer interaction, from Hallmark Cards and retail experiences to Hallmark+ and digital media platforms. Our work protects consumer trust, reduces business risk, and unlocks responsible innovation, helping Hallmark achieve its mission of creating deeper connections with consumers. Team members have the unique opportunity to influence enterprise-wide initiatives, shape emerging privacy practices, and drive meaningful outcomes for both the business and the consumers we serve.
WHAT YOU’LL DO & HOW IT SHAPES OUR SUCCESS
Hallmark is seeking a strategic and experienced Product Manager to lead the development and execution of privacy capabilities that support Hallmark Products and Hallmark Media. We are building a privacy program that enables real-time consumer experiences through data that is well-managed, easy to govern, and simple to find, understand, and use. This role will help shape a scalable privacy ecosystem designed to evolve with the needs of the business while ensuring compliance with global privacy regulations and enabling the secure, responsible use of consumer data.
The ideal candidate will bring expertise in privacy technologies, data and AI governance frameworks, data management practices, and cross-functional product leadership. This individual will have a demonstrated ability to translate complex privacy, compliance, regulatory, and technical concepts into clear, actionable solutions that can be understood and embraced by stakeholders across all levels of the organization. They will partner closely with Legal, Engineering, Product, Marketing, and Business teams to develop a shared understanding of risks, opportunities, and product decisions while driving alignment through effective communication, storytelling, and influence.
Key Responsibilities
Product Strategy & Execution
• Lead the product vision, strategy, roadmap, and execution of privacy-related products and capabilities.
• Drive adoption and optimization of foundational data tools, including Data Catalogs, Data Maps, and Consent Management Platforms.
• Develop and enhance capabilities supporting data quality management, preference and consent management, data enrichment and profiling, and identity resolution.
• Prioritize product features, define epics and user stories, and partner with agile development teams to efficiently deliver high-quality solutions.
• Gather, analyze, and apply data to define KPIs, build business cases, establish requirements, and measure product performance.
• Build alignment and drive decision-making in complex, ambiguous, and highly regulated environments.
Privacy & Compliance
• Lead the development of privacy rights automation capabilities, including Data Subject Access Request (DSAR) processes and consent enforcement across systems and platforms.
• Ensure compliance with applicable privacy laws and regulations, including GDPR, CCPA, CPRA, PIPEDA, Quebec Law 25, APP, the App Store Accountability Act, VPPA, and other emerging requirements.
• Partner with Legal, Compliance, and Business stakeholders to translate regulatory requirements into scalable product capabilities.
• Implement and champion Privacy by Design principles throughout the product lifecycle.
• Monitor regulatory changes and proactively evolve product capabilities to maintain compliance.
• Support and influence responsible AI and AI privacy governance initiatives.
Cross-Functional Leadership & Collaboration
• Champion a connected, agile operating model that aligns Product, AdTech, Martech, HMK.com, Hallmark+, HCN, and Enterprise Data teams around privacy-safe, data-driven experiences.
• Partner with engineering and delivery teams through agile ceremonies, backlog prioritization, and release planning to ensure timely delivery of high-impact features.
• Communicate product vision, priorities, progress, risks, and outcomes to leaders and cross-functional stakeholders.
• Foster collaboration across technical and non-technical teams to ensure successful adoption and implementation of privacy capabilities.
Required Skills & Experience
• Demonstrated ability to simplify complex technical, legal, regulatory, or business concepts into clear, actionable insights for diverse audiences.
• Exceptional communication, presentation, and storytelling skills with experience influencing stakeholders across Product, Engineering, Legal, Marketing, Operations, and Executive Leadership.
• Proven ability to build consensus and drive outcomes across cross-functional teams.
• Experience translating abstract, high-risk, or highly regulated concepts into practical, consumer-focused solutions.
• Experience developing and managing technology products in an agile environment.
• Knowledge of privacy technologies, consent management platforms, data governance frameworks, and identity resolution concepts.
• Strong analytical and problem-solving skills with the ability to leverage data to influence product decisions.
This is an exciting opportunity to help define Hallmark's privacy strategy while enabling innovative, consumer-centric experiences that balance business value, trust, and compliance.
BASIC QUALIFICATIONS
The following are required to be considered for this role:
• At least 4 years of experience in Product Management, with a focus on privacy and data platforms
• Experience enabling privacy-focused products and automating compliance workflows
• Experience applying privacy regulations and data governance frameworks in a business, technology, or data management environment
• Experience with tools such as OneTrust, OvalEdge, Teradata warehouses, AWS, and proficiency in Agile methodologies and product development best practices (JIRA)
• Experience communicating technical concepts, project updates, and recommendations to business and technical stakeholders
PREFERRED QUALIFICATIONS
Your resume will stand out if you have the following:
• Experience in retail, media, or streaming industries
• Familiarity with Customer Data Platforms (CDPs), identity resolution, and data instrumentation
• Background in enterprise data governance, metadata management, or data quality initiatives
• Experience driving privacy enablement in cloud-native environments (e.g., AWS, GCP, Azure)
• Demonstrated ability to influence without authority and lead through ambiguity
• Ability to communicate complex technical topics through clear, compelling storytelling tailored to diverse audiences
ADDITIONAL DETAILS
• This is a U.S.-based remote role.* We’re committed to creating a connected, collaborative culture, no matter where you are. You’ll have access to virtual tools, team support, and opportunities to engage and grow with us. *Due to state-specific benefits regulations, Hallmark cannot consider candidates for remote positions who reside in Alaska, Hawaii, or Puerto Rico, or any country outside of the United States.
• The salary range for this role is $120k - $145k. Final compensation varies based on several factors.
• This role is eligible for Hallmark’s Annual Incentive Plan. More information will be shared during the interview process.
• This is a progressive role designed to grow with you. We’ll match the job level to your skills and experience so you can hit the ground running and keep building your career.
• Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit-based increases, aligned with individual and company performance.
• In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.
COME JOIN US! Now’s your chance to embrace a future with Hallmark- just follow the instructions below to apply.
You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.
Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.
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