Job description

TikTok's Global Business Solutions team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, and engage with new and existing customers. From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small. As an Account Executive, you will own the full sales cycle for a dedicated book of high-potential Enterprise and Mid-Market prospects. You will be responsible for strategically prospecting, qualifying, pitching, and closing advertisers, utilizing a value selling mindset to teach prospects about new market opportunities. By orchestrating multi-threaded sales cycles with C-level stakeholders, you will help them understand the transformative value of the TikTok Ads Platform and define a strategic roadmap for platform adoption. You will collaborate closely with internal teams to develop best-in-class acquisition strategies, building a high-velocity pipeline focused on long-term revenue potential and market expansion. Responsibilities - Target & Nurture: Directly manage and nurture a named account list; develop comprehensive account plans for winning and expanding business with Middle Market and Enterprise companies. - Full-Cycle Execution: Own the end-to-end sales process - from dedicated outbound prospecting to closing - while consistently meeting and exceeding quantitative and qualitative acquisition targets. - Strategic Outbound: Generate a robust sales pipeline through high-activity outbound efforts, including phone, email, and 3rd party tooling, driving urgency in interactions. - Executive Orchestration: Build and maintain key relationships with C-level executives, managing complex multi-threaded cycles and ensuring the right executive touchpoints are leveraged at the right time. - Consultative Value: Strategically consult with external stakeholders to align TikTok Ads strategies with their specific marketing objectives and business KPIs. - Cross-Functional Leadership: Work with leaders from Business Operations, Product, and Finance to lead complex product workshops and financial analyses, maintaining a strong feedback loop to drive platform strategy. - Process Innovation: Lead and contribute to team projects that refine our sales process, helping build repeatable, scaled engagement models for the broader team. - Seamless Onboarding: Onboard new clients onto the TikTok Ads Platform, setting them up internally for long-term growth and sustainable spend. Minimum Qualification(s): - 5+ years of professional sales or business development experience. - 4+ years of dedicated acquisition (new business) selling experience. - Challenger Mindset: Demonstrates a consultative, insight-led approach to selling — able to challenge assumptions, reframe how customers think about their problems, and build a compelling case for change. - Activity Driven: A track record of high-volume prospecting and a "hunter" mentality; not afraid to hit the phones to build a pipeline from scratch. - Stakeholder Mastery: Experience managing multi-threaded sales cycles involving multiple decision-makers across Legal, Finance, and Marketing. - Communication: Excellent verbal and written English with the ability to present complex data to executive audiences. Preferred Qualification(s): - Ad Sales Experience: Previous experience in Ad Sales or Media Sales is highly preferred. - Strategic Acumen: Ability to think independently and strategically to develop acquisition tactics in an ever-evolving market. - Negotiation: Strong negotiation and closing skills with a proven track record of exceeding performance targets.

Requirements

Must-haves

Target & Nurture: Directly manage and nurture a named account list; develop comprehensive account plans for winning and expanding business with Middle Market and Enterprise companies.
Full-Cycle Execution: Own the end-to-end sales process - from dedicated outbound prospecting to closing - while consistently meeting and exceeding quantitative and qualitative acquisition targets.
Strategic Outbound: Generate a robust sales pipeline through high-activity outbound efforts, including phone, email, and 3rd party tooling, driving urgency in interactions.
Executive Orchestration: Build and maintain key relationships with C-level executives, managing complex multi-threaded cycles and ensuring the right executive touchpoints are leveraged at the right time.
Consultative Value: Strategically consult with external stakeholders to align TikTok Ads strategies with their specific marketing objectives and business KPIs.
Cross-Functional Leadership: Work with leaders from Business Operations, Product, and Finance to lead complex product workshops and financial analyses, maintaining a strong feedback loop to drive platform strategy.
Process Innovation: Lead and contribute to team projects that refine our sales process, helping build repeatable, scaled engagement models for the broader team.
Seamless Onboarding: Onboard new clients onto the TikTok Ads Platform, setting them up internally for long-term growth and sustainable spend.
5+ years of professional sales or business development experience.
4+ years of dedicated acquisition (new business) selling experience.
Challenger Mindset: Demonstrates a consultative, insight-led approach to selling — able to challenge assumptions, reframe how customers think about their problems, and build a compelling case for change.
Activity Driven: A track record of high-volume prospecting and a "hunter" mentality; not afraid to hit the phones to build a pipeline from scratch.
Stakeholder Mastery: Experience managing multi-threaded sales cycles involving multiple decision-makers across Legal, Finance, and Marketing.
Communication: Excellent verbal and written English with the ability to present complex data to executive audiences.
Strategic Acumen: Ability to think independently and strategically to develop acquisition tactics in an ever-evolving market.
Negotiation: Strong negotiation and closing skills with a proven track record of exceeding performance targets.

Nice-to-haves

Ad Sales Experience: Previous experience in Ad Sales or Media Sales is highly preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: tiktok
Effort: medium