Job description

The Global Incentives team is a driver behind our commercial strategy, designing and executing programs (i.e. additive tech fund (ATF), video incentive program, media trials program, media readiness program) that drives business results for our partners and customers. Our mission is to build global incentives as well as the tools, systems, workflows and communications —that allows our incentive programs to scale with speed and precision. As the Agency Tools and Infrastructure Global Incentives Manager, you will lead an incentive program (e.g., additive tech fund) that encourages agency partners to build the tools and infrastructure needed to support Google’s top priorities across Video, Search, and Measurement. In an engaged ecosystem, you will manage end-to-end operations and workflows for the global incentives program. Your focus will be on establishing robust guardrails, maximizing return on investment (ROI), streamlining processes, and developing key collateral and communications—all designed to minimize seller friction. To succeed in this role, you will navigate complex cross-functional landscapes—partnering closely with Finance, Legal, Accounting, gTech, go-to-market (GTM) and Regional Agency teams—while simultaneously working alongside Regional agreement teams to execute strategies. You will bring a nuanced understanding of the global agency landscape and a proven track record of scaling high-impact programs across multiple regions. Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $124000 - $178000 (USD) + 15% bonus target + equity + benefits Learn more about benefits at Google . • Own end-to-end operational design for the Incentives program (e.g. ATF), driving co-innovation across growth areas like video, measurement and search. • Establish operational guardrails, define frameworks to measure partner-level return on investment (ROI), and deliver high-impact collateral and playbooks that accelerate program adoption across agency networks. • Refine incentive deployment to minimize friction for internal sales leads and external agency teams. • Lead alignment across internal stakeholders—including Finance, Legal, and Accounting—while working directly with large customer sales (LCS) and Google Customer Solutions (GCS) GTM to activate program strategy globally. • Translate regional agency needs and market nuances into unified operational frameworks, scaling incentive programs across Google’s top agency partners. • Bachelor's degree or equivalent practical experience. • 4 years of experience in product management, marketing, management consulting, or project management in technology. • Experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders. • Experience developing business strategies or managing cross-functional initiatives. Minimum qualifications: • Bachelor's degree or equivalent practical experience. • 4 years of experience in product management, marketing, management consulting, or project management in technology. • Experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders. • Experience developing business strategies or managing cross-functional initiatives. Preferred qualifications: • 2 years of experience in global program management and customer media incentives. • Operational design experience, building end-to-end workflows, establishing program guardrails, and creating enablement resources that reduce friction for partners or sales teams. • Deep understanding of the agency landscape within the digital advertising ecosystem. • Proficiency in SQL for data extraction and advanced spreadsheet software or BI tools (like Tableau or Looker) to build functional trackers and performance dashboards. • Strong investigative skills, with experience defining key performance indicators (KPIs), evaluating program return on investment, and using data insights to optimize program strategies.

Requirements

Must-haves

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
Learn more about benefits at Google .
Own end-to-end operational design for the Incentives program (e.g. ATF), driving co-innovation across growth areas like video, measurement and search.
Establish operational guardrails, define frameworks to measure partner-level return on investment (ROI), and deliver high-impact collateral and playbooks that accelerate program adoption across agency networks.
Refine incentive deployment to minimize friction for internal sales leads and external agency teams.
Lead alignment across internal stakeholders—including Finance, Legal, and Accounting—while working directly with large customer sales (LCS) and Google Customer Solutions (GCS) GTM to activate program strategy globally.
Translate regional agency needs and market nuances into unified operational frameworks, scaling incentive programs across Google’s top agency partners.
Bachelor's degree or equivalent practical experience.
4 years of experience in product management, marketing, management consulting, or project management in technology.
Experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
Experience developing business strategies or managing cross-functional initiatives.
Bachelor's degree or equivalent practical experience.
4 years of experience in product management, marketing, management consulting, or project management in technology.
Experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
Experience developing business strategies or managing cross-functional initiatives.
2 years of experience in global program management and customer media incentives.

Nice-to-haves

US: $124000 - $178000 (USD) + 15% bonus target + equity + benefits
Operational design experience, building end-to-end workflows, establishing program guardrails, and creating enablement resources that reduce friction for partners or sales teams.
Deep understanding of the agency landscape within the digital advertising ecosystem.
Proficiency in SQL for data extraction and advanced spreadsheet software or BI tools (like Tableau or Looker) to build functional trackers and performance dashboards.
Strong investigative skills, with experience defining key performance indicators (KPIs), evaluating program return on investment, and using data insights to optimize program strategies.

Application prep

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Keywords to mirror

gosql

Platform: google
Effort: medium