Job description

ABOUT HIYA At Hiya, we’re making business calls more trusted, useful, and effective. Voice remains one of the most important ways businesses communicate with their customers, but the value of a call depends on trust. When customers do not recognize who is calling or why, important conversations are missed, customer relationships suffer, and business outcomes are harder to achieve. Hiya helps businesses create trusted calling experiences that benefit both sides of the conversation: enterprises can reach customers with confidence, and customers can answer with confidence. Our products support branded business calling, trusted caller identity, call performance insights, customer engagement, and voice security capabilities that help businesses strengthen relationships and improve outcomes. This role sits in a core business area for Hiya and is focused on helping SMB and enterprise customers succeed. ABOUT THE ROLE We're hiring a Sr. GTM Engineer, Marketing to transform Hiya's website into an AI-powered, revenue-driving digital growth engine. This role sits at the intersection of marketing, engineering, and product—responsible for leading our migration from Webflow to a headless CMS architecture while partnering closely with Marketing leadership to bring positioning, campaigns, and GTM initiatives to life through high-performing digital experiences. You will own website KPIs including traffic growth, engagement, conversion rate, and pipeline contribution, while architecting systems that enable rapid experimentation and global expansion. This is a high-ownership role with direct impact on how Hiya reaches customers, communicates value, and scales globally—making it central to our ability to restore trust in voice at scale and deliver on the promise of safer, more useful phone calls. We're looking for a marketing-minded engineer or technical marketer—someone who understands buyer psychology and funnel performance as deeply as frontend architecture, and who sees AI as a structural capability for reimagining how digital experiences are built, personalized, and scaled. As AI continues to reshape how calls are placed, screened, and answered, our digital presence must evolve with the same level of intelligence and adaptability we bring to the voice channel itself. WHAT YOU'LL DO - Own the end-to-end buyer journey across awareness, consideration, and conversion stages, translating positioning and campaign strategy into compelling, high-converting web experiences - Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok), architecting a scalable React/Next.js-based frontend that maintains strong engineering standards while enabling marketing speed - Build modular systems that enable rapid deployment of campaigns and landing pages, increasing experimentation velocity across enterprise and PLG segments - Integrate AI agents and LLM APIs to power dynamic content generation, personalized experiences, SEO/GEO optimization workflows, and scalable localization—reimagining what's possible in digital marketing - Own international website expansion across 20+ markets, designing and scaling multi-language, multi-region architecture with localization workflows, regional SEO optimization, and global compliance standards - Architect and implement event tracking, data layers, and attribution frameworks, maintaining hands-on ownership of tools such as Google Analytics 4, Amplitude, and Google Tag Manager - Ensure clean data flow between website, CRM, marketing automation, and PLG systems, aligning web experimentation with paid, organic, lifecycle, and product initiatives - Develop hypotheses and testing roadmaps to improve performance of top pages, owning website KPIs and making tradeoffs between speed, quality, and scale - Maintain best-in-class mobile and desktop experiences, Core Web Vitals, performance benchmarks, UX clarity, messaging effectiveness, and accessibility standards WHAT SUCCESS LOOKS LIKE - Hiya's website becomes a measurably stronger growth driver—improving traffic, engagement, conversion rates, and pipeline contribution in ways that directly support company OKRs and revenue goals - The headless CMS migration is completed on time and establishes a foundation that scales globally, supports rapid experimentation, and reduces friction for marketing and engineering teams - AI-powered capabilities (personalization, content generation, localization) are integrated thoughtfully and measurably improve performance, demonstrating clear ROI and setting the standard for how Hiya uses AI in GTM - As trust is built through delivery, your influence expands beyond website execution to shape broader digital strategy, experimentation culture, and how Hiya reaches customers across channels WHAT WE'RE LOOKING FOR Required: - 5–8+ years in growth engineering, frontend engineering, or product-focused web development, ideally in B2B SaaS or PLG environments - Strong React/Next.js (or similar modern frontend framework) experience with demonstrated ability to build scalable, high-performance web applications - Hands-on experience leading headless CMS implementations or migrations - Proficiency with web analytics tools (Google Analytics 4, Amplitude, etc.) and implementing A/B testing and experimentation frameworks - Strong understanding of technical SEO, GEO, AEO, and performance optimization - Experience integrating APIs and third-party systems into web platforms - Demonstrated ability to translate marketing strategy into technical execution and balance engineering rigor with marketing speed Preferred: - Familiarity with CRM and marketing automation systems (HubSpot, Salesforce, Segment) - Experience integrating AI APIs (OpenAI, Anthropic, etc.) or building multi-channel support solutions (chatbots, AI Voice Agent, etc.) - Experience building multi-language and international web properties - Strong communication and collaboration skills, with a track record of working effectively across marketing, product, and engineering teams HOW WE WORK Hiya is not a passive environment. We expect people to take ownership, form opinions, and engage directly with hard problems. We work with a high degree of transparency and autonomy. Context is shared openly, and decisions are discussed, challenged, and then made. Once a call is made, we commit and move forward. You'll be expected to work through ambiguity, weigh tradeoffs, and take responsibility for results, while keeping a high bar for quality and customer trust. Every team member at Hiya is expected to live our core values: - Serve, our customers and partners by holding a high bar for trust and quality - Own, share in success and open up to failures - Lead, listen, show up with a point of view but commit entirely once a decision has been made - Improve, even if it means changing course or contradicting ourselves - Do, rather than observe OUR INTERVIEW PROCESS Process Overview Our standard interview process follows this sequence: - Initial Screen: We confirm baseline alignment, role interest, relevant experience, and logistics. - Hiring Manager (HM) Screen: We evaluate role fit, expectations, and execution readiness. - Take Home Assignment: You'll complete a take-home, role-relevant assignment designed to reflect the kind of work you would do at Hiya. The assignment focuses on how you think, prioritize, and explain your approach. You'll review your work and discuss your reasoning with the interview panel. - Assignment-Based Interview Loop: Interviewers will explore how you think through the work, ask questions, respond to feedback, and adapt your approach. Each interviewer focuses on specific competencies and how you make decisions, navigate tradeoffs, and collaborate in real time. - Future Hiya Value Interview: An independent conversation focused on your long-term potential, judgment under ambiguity, and ability to create sustained value as scope and complexity increase. HOW WE INVEST IN YOU Compensation & Ownership - Base Salary: $133,500- $194,000 - Compensation is determined by role scope, skills, experience, location, and market data. - Equity Compensation: ownership aligned with your impact and the company's growth Benefits & Support - Employer-sponsored Insurance - Medical, dental, and vision (PPO & HDHP); 50% dependent coverage - Health, flexible spending, and dependent care accounts - Life, AD&D, and accident coverage, with company-paid life and long-term disability - 401(k) with 3% company match (via Fidelity) - Flexible vacation policy and paid company holidays - Paid parental leave - Work-from-home equipment stipend - $1,000 annually to invest in your learning and growth - $1,000/year in charitable donation matching - Team lunch 2x per week COME WORK WITH US! We're building a team with diverse perspectives, identities, and professional experiences. We evaluate candidates through a business lens and believe that diversity and unique viewpoints make our company stronger, more dynamic, and a great place to build a career. We've been recognized by Built In, GeekWire, Comparably, G2, Forbes, and Deloitte Technology Fast 500 for our culture, innovation, leadership, compensation, and more. At Hiya, we're a people-centric company focused on helping each employee grow both personally and professionally. We create a culture of support and empowerment that challenges the status quo, resulting in an energized team that's passionate about their work. You'll love working here if you're looking for an innovative challenge that's disrupting an industry. Come join us! Hiya is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees.

Requirements

Must-haves

You will own website KPIs including traffic growth, engagement, conversion rate, and pipeline contribution, while architecting systems that enable rapid experimentation and global expansion.
As AI continues to reshape how calls are placed, screened, and answered, our digital presence must evolve with the same level of intelligence and adaptability we bring to the voice channel itself.
Own the end-to-end buyer journey across awareness, consideration, and conversion stages, translating positioning and campaign strategy into compelling, high-converting web experiences
Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok), architecting a scalable React/Next.js-based frontend that maintains strong engineering standards while enabling marketing speed
Build modular systems that enable rapid deployment of campaigns and landing pages, increasing experimentation velocity across enterprise and PLG segments
Integrate AI agents and LLM APIs to power dynamic content generation, personalized experiences, SEO/GEO optimization workflows, and scalable localization—reimagining what's possible in digital marketing
Own international website expansion across 20+ markets, designing and scaling multi-language, multi-region architecture with localization workflows, regional SEO optimization, and global compliance standards
Architect and implement event tracking, data layers, and attribution frameworks, maintaining hands-on ownership of tools such as Google Analytics 4, Amplitude, and Google Tag Manager
Ensure clean data flow between website, CRM, marketing automation, and PLG systems, aligning web experimentation with paid, organic, lifecycle, and product initiatives
Develop hypotheses and testing roadmaps to improve performance of top pages, owning website KPIs and making tradeoffs between speed, quality, and scale
Maintain best-in-class mobile and desktop experiences, Core Web Vitals, performance benchmarks, UX clarity, messaging effectiveness, and accessibility standards
Hiya's website becomes a measurably stronger growth driver—improving traffic, engagement, conversion rates, and pipeline contribution in ways that directly support company OKRs and revenue goals
The headless CMS migration is completed on time and establishes a foundation that scales globally, supports rapid experimentation, and reduces friction for marketing and engineering teams
AI-powered capabilities (personalization, content generation, localization) are integrated thoughtfully and measurably improve performance, demonstrating clear ROI and setting the standard for how Hiya uses AI in GTM
As trust is built through delivery, your influence expands beyond website execution to shape broader digital strategy, experimentation culture, and how Hiya reaches customers across channels
5–8+ years in growth engineering, frontend engineering, or product-focused web development, ideally in B2B SaaS or PLG environments
Strong React/Next.js (or similar modern frontend framework) experience with demonstrated ability to build scalable, high-performance web applications
Hands-on experience leading headless CMS implementations or migrations
Proficiency with web analytics tools (Google Analytics 4, Amplitude, etc.) and implementing A/B testing and experimentation frameworks
Strong understanding of technical SEO, GEO, AEO, and performance optimization

Nice-to-haves

Familiarity with CRM and marketing automation systems (HubSpot, Salesforce, Segment)
Experience integrating AI APIs (OpenAI, Anthropic, etc.) or building multi-channel support solutions (chatbots, AI Voice Agent, etc.)
Experience building multi-language and international web properties
Strong communication and collaboration skills, with a track record of working effectively across marketing, product, and engineering teams

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aireactnext.jsllmaccessibility

Platform: ashby
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Parental Leave