Job description

Role Summary Our mission at HubSpot is to help millions of organizations grow better. Breeze Assistant is the front door to HubSpot’s AI-powered customer platform and one of the fastest-growing AI experiences in our portfolio. As a Senior Product Marketer, you’ll define how customers, prospects, and sellers understand the value of Breeze Assistant and its role in the broader agentic platform. You’ll lead go-to-market strategy for one of HubSpot’s highest-priority AI products, partnering across Product, Pricing, Sales, Customer Success, and Go-To-Market Enablement to deliver launches, shape monetization narratives, and accelerate customer adoption. If you’re energized by building new markets, simplifying complex technology, and helping customers realize the value of AI, this role offers the opportunity to shape one of HubSpot’s most strategic growth areas. What You’ll Do Lead end-to-end go-to-market strategy and execution for Breeze Assistant, including positioning, messaging, launches, and ongoing commercialization. Define the customer-facing narrative for AI credits and usage-based monetization, helping customers understand value, consumption, and ROI. Partner closely with Product, Pricing, Engineering, Sales, Customer Success, and GTM Enablement to deliver coordinated product launches and adoption programs. Build messaging frameworks, demo narratives, playbooks, and customer-facing assets that enable field teams to confidently position Breeze Assistant. Own and evolve HubSpot’s AI Use Case Library, helping customers discover practical ways to solve marketing, sales, and service challenges with AI. Gather customer insights, competitive intelligence, product feedback, and market trends to continuously refine positioning and messaging. Develop scalable enablement programs that improve seller confidence, customer activation, and adoption of AI capabilities. Leverage AI-powered workflows to improve messaging development, content creation, competitive analysis, and operational efficiency. What You’ll Bring Required Qualifications 5+ years in Product Marketing or a related B2B SaaS go-to-market function. Proven success leading complex product launches involving multiple cross-functional stakeholders. Exceptional positioning, messaging, and storytelling skills, with the ability to translate technical AI concepts into clear customer value. Experience developing sales enablement content that improves field readiness and customer adoption. Strong executive communication, stakeholder management, and influence skills. Experience partnering closely with Product Management, Pricing, Sales, and Customer Success teams. Comfort operating in fast-moving, ambiguous environments where priorities evolve quickly. Experience using AI tools to improve content creation, research, analysis, or operational scale. Nice-to-Have Qualifications Experience marketing AI-powered products or platform capabilities. Familiarity with usage-based, consumption-based, or credits-based pricing models. Experience supporting platform or ecosystem product launches that span multiple product teams. Experience building product narratives that connect multiple products into a unified platform story. Background supporting enterprise SaaS or product-led growth motions. Where You’ll Work Location: United States Pay & Benefits The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons. This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy . Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community. Annual Cash Compensation Range: $107,700 — $161,600 USD We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. If you need accommodations or assistance due to a disability, please reach out to us using this form . At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections. If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here . India Applicants: link to HubSpot India's equal opportunity policy here . About HubSpot HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers. At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow. We’re building a company where people can do their best work . We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too. Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world. Explore more: HubSpot Careers Life at HubSpot on Instagram HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here . By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.

Requirements

Must-haves

Our mission at HubSpot is to help millions of organizations grow better.
What You’ll Do
Lead end-to-end go-to-market strategy and execution for Breeze Assistant, including positioning, messaging, launches, and ongoing commercialization.
Define the customer-facing narrative for AI credits and usage-based monetization, helping customers understand value, consumption, and ROI.
Partner closely with Product, Pricing, Engineering, Sales, Customer Success, and GTM Enablement to deliver coordinated product launches and adoption programs.
Build messaging frameworks, demo narratives, playbooks, and customer-facing assets that enable field teams to confidently position Breeze Assistant.
Own and evolve HubSpot’s AI Use Case Library, helping customers discover practical ways to solve marketing, sales, and service challenges with AI.
Gather customer insights, competitive intelligence, product feedback, and market trends to continuously refine positioning and messaging.
Develop scalable enablement programs that improve seller confidence, customer activation, and adoption of AI capabilities.
Leverage AI-powered workflows to improve messaging development, content creation, competitive analysis, and operational efficiency.
What You’ll Bring
5+ years in Product Marketing or a related B2B SaaS go-to-market function.
Proven success leading complex product launches involving multiple cross-functional stakeholders.
Exceptional positioning, messaging, and storytelling skills, with the ability to translate technical AI concepts into clear customer value.
Experience developing sales enablement content that improves field readiness and customer adoption.
Strong executive communication, stakeholder management, and influence skills.
Experience partnering closely with Product Management, Pricing, Sales, and Customer Success teams.
Comfort operating in fast-moving, ambiguous environments where priorities evolve quickly.
Experience using AI tools to improve content creation, research, analysis, or operational scale.
Experience marketing AI-powered products or platform capabilities.
Familiarity with usage-based, consumption-based, or credits-based pricing models.
Experience supporting platform or ecosystem product launches that span multiple product teams.
Experience building product narratives that connect multiple products into a unified platform story.

Nice-to-haves

Nice-to-Have Qualifications

Application prep

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Keywords to mirror

aigo

Platform: greenhouse
Effort: quick