Email Marketing & Automation Manager
My name is Bill Stevens, and I have a new twelve month plus Email Marketing & Automation Manager opportunity available for a major firm for a major firm located in Hudson Yards in Midtown Manhattan that could be of interest to you, please review my specification below and I am available at any time to speak with you so please feel free to call me. The work week schedule will be hybrid, three days a week in the office and two days remote.
The ideal candidate should also possess a green card or be of citizenship. No Visa entanglements and no H1-B holding company submittals.
This position pays $70.00 per hour on a w-2 hourly basis or $80.00 per hour on a Corp basis. The Corp rate is for independent contractors only and not third-party firms. No Visa entanglements and no H1-B holding companies.
The firm is seeking a results-driven Email Marketing and Automation Manager with deep Salesforce Marketing Cloud expertise to lead the strategy, execution, and optimization of email marketing programs using Stensul, Journey Builder, Automation Studio, and AMPscript.
The ideal successful B2B and B2C Marketer with deep email marketing experience who thrives in a fast-paced, time-sensitive environment.
You are well-organized and have a collaborative and flexible personality who adapts easily to change
Experienced in managing email campaigns in both the Pardot and Salesforce Marketing Cloud platform, including setup, testing, deployment, and reporting.
Responsible for management of internal stakeholders, acting as an internal email consultant on email marketing best practices
A strong partner. You will be partnering with enterprise, product, field, enrollment, and content marketing to optimize email content, scheduling, deployment, and automation
Comfortable with subject matter experts, executives, and peers. You can collaborate across departments to transform conceptual thinking into executable insights and inform customer segmentation opportunities and create useful sales enablement tools
A clear, concise written and verbal communicator.
Qualifications:
A bachelor's degree.
A minimum of 5 years of B2B or B2C email marketing experience.
Experience working with email marketing and marketing automation platforms, including Salesforce Marketing Cloud (preference for also having Pardot experience).
Experience managing stakeholders or clients internally or in an agency environment.
The ability to work independently and collaboratively in a fast-paced, changing environment while managing multiple priorities and deadlines.
The ability to think critically and make optimization decisions based on data and analytics.
A demonstrated understanding of email marketing best practices, testing, data analysis, reporting, deliverability, and compliance.
Excellent verbal and written communication skills, with the ability to present to technical and non-technical audiences.
A willingness to roll up your sleeves to get things done.
Experience with Microsoft Office, including Excel, Word, and PowerPoint.
Responsibilities:
Build and deploy email marketing campaigns across a variety of audiences, products, and platforms in support of business objectives.
Manage email campaigns in Salesforce Marketing Cloud, including setup, testing, deployment, and reporting.
Design, build, and optimize customer lifecycle journeys using Journey Builder, Automation Studio, and Contact Builder.
Create and maintain audience segments using SQL Query Activities, Filter Activities, and Data Extensions.
Develop triggered communications based on customer behaviors, CRM events, and business rules.
Leverage dynamic content, personalization, decision splits, and audience targeting to deliver relevant customer experiences.
Understand Einstein capabilities and best practices for using it for journey sends
Partner with stakeholders and serve as an internal consultant on email marketing best practices.
Collaborate across marketing teams to optimize email content, scheduling, deployment, and automation.
Think strategically to prioritize projects and execute email marketing campaigns that support short- and long-term goals.
Establish email marketing best practices and support automation strategies that improve channel performance and efficiency.
Practice best in class QA. Follow and improve internal processes and execute with strong attention to detail.
Provide clear campaign results against goals and relevant benchmarks.
Assess email performance and make recommendations for improvement.
Ensure clear, timely communication of relevant email marketing activities and collect stakeholder feedback.
Reporting Relationships:
As our Email Marketing Manager, you will report to our Email & Marketing Automation Lead, who reports to our Head of Channels.
The interview process will include an initial phone or virtual interview screening.
Please let me know your interest in this position, availability to interview and start for this position along with a copy of your recent resume or please feel free to call me at any time with any questions.
Regards
Bill Stevens
Senior Technical Recruiter
PRI Technology
Denville, New Jersey 07834
P: 973-732-5454 x21
P: 973-354-2799
Bill.Stevens@PRITechnology.com
www.PriTechnology.com