Job description

Color is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys. Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply! The Role: We are seeking a Senior Product Manager to own Color's patient-facing digital experience including the patient dashboard, action items, service discovery, screenings and test results, messaging and notifications, appointment scheduling and other engagement features. You will partner closely with our engagement marketing, sales, customer success and clinical teams to drive patient outcomes, activation and lifecycle engagement for our 4 key patient personas: Early Detection, Active Treatment, Survivors and Caregivers. This role is ideal for a product leader who has built excellent logged-in consumer experiences and knows how to drive engagement and lifecycle outcomes at scale, especially for B2B2C healthcare services which have less frequent engagement cycles. You’re great at building products people love to use that also improve their health. You should also be someone who is continuously pushing the boundary of what’s possible with AI and emerging technologies, both in how we build and what we build . How You’ll Contribute: • Own the strategy, roadmap, and execution for Color's patient-facing product, including the patient home dashboard, lifecycle and re-engagement journeys, in-treatment and survivorship support, and emerging surfaces like peer support and targeted entry points • Own and drive patient engagement metrics, including service activation, re-engagement rate, and screening completion • Evolve the patient app from a transactional surface into a motivational, self-serve entry point that connects each patient to their next best action • Design and execute engaging lifecycle journeys across email, push, in-product, and other channels — partnering with engagement marketing and our clinical team to orchestrate cohesive cross-channel experiences • Work with engineers, designers, data scientists, clinicians, and care operations partners to deliver patient-facing product changes that improve patient outcomes • Embed AI deeply into the patient experience to deliver more personalized, motivational, and actionable interactions at scale • Collaborate with and drive alignment across clinicians, care operations, AI platform team, engagement marketing, sales, legal and customer success to balance patient outcomes, patient experience, customer ROI and business goals • Drive AI adoption in both how the team builds and what it builds • Champion Color's culture and lead by example — we work hard and also have fun doing it! Our Ideal Candidate Will Have: • 5+ years of product management experience, with a track record of shipping excellent logged-in consumer experiences that drove measurable engagement, retention, and activation outcomes • Demonstrated ownership of lifecycle and re-engagement programs — designing, instrumenting, and iterating on cross-channel journeys (in-product, email, push, SMS) against clear engagement key results • Experience working in healthcare, health tech, or another regulated/high-trust consumer domain where clinical quality, safety, or compliance shapes product decisions • Strong consumer product craft — a high bar for UX, content, and interaction design, and the ability to partner deeply with designers to raise that bar • Fluency with experimentation and product analytics; comfort defining metrics, designing tests, and reading results to drive decisions • Demonstrated ability to dive into technical problems alongside engineers (data modeling, events, APIs, eventing/notification systems) and influence solution design • Excellent communication skills — able to break down complex topics, adjust to your audience, and align stakeholders • Experience using and experimenting with AI as an unlock in solving product problems and in daily work • A drive to learn, iterate, and adapt quickly to deliver the best outcomes for patients in a dynamic environment Nice to Have: • Experience building patient-facing or member-facing products in healthcare, especially B2B2C products • Experience integrating AI/LLM-powered features into consumer products • Proficiency in SQL Possible Projects To Contribute To: • Re-imagine the patient home dashboard as a personalized, AI-driven entry point that surfaces each patient's next best step in care • Build the lifecycle engagement system that re-activates patients past their 1-year enrollment anniversary and drives durable engagement across the cancer care journey Base salary range: $170,000 - 200,000/yr The actual base pay is dependent upon many factors, such as: work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for equity and benefits. Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.

Requirements

Must-haves

Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!
Own and drive patient engagement metrics, including service activation, re-engagement rate, and screening completion
Evolve the patient app from a transactional surface into a motivational, self-serve entry point that connects each patient to their next best action
Design and execute engaging lifecycle journeys across email, push, in-product, and other channels — partnering with engagement marketing and our clinical team to orchestrate cohesive cross-channel experiences
Work with engineers, designers, data scientists, clinicians, and care operations partners to deliver patient-facing product changes that improve patient outcomes
Embed AI deeply into the patient experience to deliver more personalized, motivational, and actionable interactions at scale
Drive AI adoption in both how the team builds and what it builds
Champion Color's culture and lead by example — we work hard and also have fun doing it!
5+ years of product management experience, with a track record of shipping excellent logged-in consumer experiences that drove measurable engagement, retention, and activation outcomes
Demonstrated ownership of lifecycle and re-engagement programs — designing, instrumenting, and iterating on cross-channel journeys (in-product, email, push, SMS) against clear engagement key results
Experience working in healthcare, health tech, or another regulated/high-trust consumer domain where clinical quality, safety, or compliance shapes product decisions
Strong consumer product craft — a high bar for UX, content, and interaction design, and the ability to partner deeply with designers to raise that bar
Fluency with experimentation and product analytics; comfort defining metrics, designing tests, and reading results to drive decisions
Demonstrated ability to dive into technical problems alongside engineers (data modeling, events, APIs, eventing/notification systems) and influence solution design
Excellent communication skills — able to break down complex topics, adjust to your audience, and align stakeholders
Experience using and experimenting with AI as an unlock in solving product problems and in daily work
A drive to learn, iterate, and adapt quickly to deliver the best outcomes for patients in a dynamic environment
Re-imagine the patient home dashboard as a personalized, AI-driven entry point that surfaces each patient's next best step in care
Build the lifecycle engagement system that re-activates patients past their 1-year enrollment anniversary and drives durable engagement across the cancer care journey

Nice-to-haves

Experience building patient-facing or member-facing products in healthcare, especially B2B2C products
Experience integrating AI/LLM-powered features into consumer products
Proficiency in SQL

Application prep

Use the role’s language and application details while tailoring your materials.

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