Sr. Manager, Brand Marketing at Zenni Optical

Job description

Who We Are Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible for everyone. With complete prescription pairs starting under $10, Zenni offers adults and children the freedom to see clearly and express themselves through a wide selection of high-quality prescription glasses, sunglasses, protective eyewear, and non-prescription frames - curated with fashion, function, and style in mind. Based in the San Francisco Bay Area, Zenni has redefined the traditional retail model, emerging as the premier destination for online eyewear in the United States while surpassing 70 million frames sold globally. Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Columbus Crew, Monster Jam, WWE, Team Liquid, and more. Zenni has collaborated with designers and tastemakers on exclusive collections, including Chase Stokes and George and Claire Kittle. For more information, visit zenni.com . About the Role We are looking for a Sr. Manager, Brand Marketing to lead strategic brand growth initiatives that strengthen brand equity, drive measurable business performance, and build long-term customer loyalty. This is a high-impact leadership role responsible for supporting the strategic direction of brand initiatives, translating vision into executional roadmaps, and delivering integrated programs that contribute to new customer acquisition, revenue growth, and brand relevance. Reporting to the VP, Brand, the ideal candidate is a strategic thinker with strong business acumen, operational discipline, and the ability to mentor and elevate a growing team. Responsibilities Strategic Leadership & Planning: Lead brand marketing strategy, campaign roadmaps, and KPI reporting with senior leadership, while building a long-term brand architecture to support parent and product brand expansion. Brand & Campaign Performance: Lead integrated brand campaigns that drive awareness, consideration, and conversion, translating brand equity into measurable metrics and using performance tracking and post-campaign analysis to inform future planning and demand generation. Brand Strategy Evolution: Guide the evolution of Zenni's brand narrative and product brand identity systems, partnering with agencies to ensure cohesive, differentiated storytelling across all touch points. Cross-Functional Partnership: Drive alignment across Brand, Creative, Performance Marketing, PR, Social, E-commerce, and Product teams, integrating brand initiatives into broader marketing and commercial strategy through clear communication and influence. Team Leadership & Mentoring: Manage and mentor the existing Brand Marketing team with clear development plans and feedback, building structure and accountability while fostering strategic thinking and creative confidence. Basic Qualifications 8+ years of progressive brand marketing experience, including experience developing and leading integrated, multi-channel campaigns Proven track record building brand strategy and architecture for a parent brand and/or portfolio of product brands, ideally in a consumer, retail, or DTC environment Strong analytical skills with experience translating brand equity goals into measurable KPIs (e.g., brand lift, engagement, customer growth) and using data to inform strategy Demonstrated experience managing agency and external partner relationships to deliver cohesive creative and messaging Experience partnering cross-functionally with Creative, Performance Marketing, PR, Social, E-commerce, and Product teams to drive integrated brand initiatives People management experience, with a track record of mentoring and developing team members Skilled in budget management, forecasting, and resource allocation for marketing programs Excellent communication and stakeholder management skills, with the ability to influence senior leadership through clear rationale and strategic thinking Ability to balance big-picture brand vision with hands-on, detail-oriented execution across multiple concurrent initiatives U.S. Perks & Benefits: Annual Bonus Program Healthcare: 100% premiums covered for medical, dental, and vision for employees (50% for dependents) Basic Life and AD&D with option for additional voluntary coverage Short and long term disability coverage 401k with up to 4% match EAP and Spring Health that gives you and dependents access to free therapy and coaching Free access for you and your family to our digital wellness platform - Wellness Coach FTO (Flex Time Off) in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents Family forming & fertility support and services through Maven Annual Zenni Gift Card - to use towards our products! Compensation In addition to other forms of compensation like perks and benefits, the estimated salary range for this role is $133,000 - $145,000 USD (for individuals in Tier 3 regions). The final offer will be determined based on permissible, non-discriminatory factors such as skill set, experience, geographical location, market conditions, and other organizational needs. The Company reserves the right to change, modify, or revisit the salary range for various reasons including business needs. Please note the company has a preference for individuals located in Los Angeles, CA or San Francisco, CA. (U.S. ONLY) Please Note: We are registered in some, but not all states. If you are located in one of the following states full time, we welcome you to apply: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Iowa, Kansas, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Texas, Utah, Virginia. At Zenni Optical, people remain the heart of our mission, even as we embrace technology that moves us forward. While we recognize the immense promise of AI, we are equally mindful of its limitations and use these tools strictly to assist our Talent Acquisition team rather than replace human judgment. We utilize AI tools as a collaborative partner to create content–such as job descriptions, interview questions, and outreach messaging–and review resumes, but we maintain a firm commitment to human-led hiring where AI never makes a final decision. Every selection is determined by a member of our team to ensure every candidate is personally valued by a human rather than an algorithm. We look forward to hearing from you! We strive to build a diverse team of individuals with a broad range of experience and perspectives. We encourage you to apply even if you don’t feel you meet all the qualifications. Zenni Optical is an equal opportunity workplace and considers applications without regard to race, color, national origin, gender identity, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Requirements

Must-haves

We are looking for a Sr. Manager, Brand Marketing to lead strategic brand growth initiatives that strengthen brand equity, drive measurable business performance, and build long-term customer loyalty.
Reporting to the VP, Brand, the ideal candidate is a strategic thinker with strong business acumen, operational discipline, and the ability to mentor and elevate a growing team.
Brand Strategy Evolution: Guide the evolution of Zenni's brand narrative and product brand identity systems, partnering with agencies to ensure cohesive, differentiated storytelling across all touch points.
8+ years of progressive brand marketing experience, including experience developing and leading integrated, multi-channel campaigns
Proven track record building brand strategy and architecture for a parent brand and/or portfolio of product brands, ideally in a consumer, retail, or DTC environment
Strong analytical skills with experience translating brand equity goals into measurable KPIs (e.g., brand lift, engagement, customer growth) and using data to inform strategy
Demonstrated experience managing agency and external partner relationships to deliver cohesive creative and messaging
Experience partnering cross-functionally with Creative, Performance Marketing, PR, Social, E-commerce, and Product teams to drive integrated brand initiatives
People management experience, with a track record of mentoring and developing team members
Skilled in budget management, forecasting, and resource allocation for marketing programs
Excellent communication and stakeholder management skills, with the ability to influence senior leadership through clear rationale and strategic thinking
Ability to balance big-picture brand vision with hands-on, detail-oriented execution across multiple concurrent initiatives
Healthcare: 100% premiums covered for medical, dental, and vision for employees (50% for dependents)
Basic Life and AD&D with option for additional voluntary coverage
Short and long term disability coverage
EAP and Spring Health that gives you and dependents access to free therapy and coaching
Free access for you and your family to our digital wellness platform - Wellness Coach
FTO (Flex Time Off) in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
Family forming & fertility support and services through Maven
Annual Zenni Gift Card - to use towards our products!

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Annual Bonus Program

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Benefits

Benefits detected in the listing.

Dental

Vision

401k

Parental Leave

Wellness