Job description

This role can be based in our New York City, San Francisco, Sunnyvale, or Mountain View office. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. The Creative team is looking for a Creative Director, Copy to help define how LinkedIn shows up in the world. This is a role for someone who leads with ideas. Writing is your craft, but your impact comes from how you shape thinking, build narratives, and push work to a higher standard. You’ll work across brand and marketing to turn insight into creative that connects with real people, work that feels clear, human, and culturally relevant. Responsibilities: • Translate strategy and insight into creative platforms, campaigns, and narratives • Lead concept development from the earliest stages through execution • Write and oversee copy across channels—brand, marketing, video, and more • Shape and evolve LinkedIn’s voice, ensuring it feels consistent, human, and distinctive • Work side by side with design, strategy, and marketing from the very beginning—co-creating ideas, shaping briefs, and influencing the direction of the work before it’s defined • Push for simplicity and clarity, especially in how we express complex or abstract ideas • Bring others into the work early—aligning, influencing, and elevating ideas so the best thinking wins • Present creative with clarity and conviction, helping teams and stakeholders see not just what works, but what’s worth making • Mentor and guide writers, raising the bar for thinking, craft, and creative ambition across the team Basic Qualifications • 10+ years of experience in copywriting and creative leadership • BA/BS degree in design, marketing, or related field experience Preferred Qualifications • A portfolio that demonstrates original thinking, strong creative instincts, and range across formats • The ability to shape ideas early, not just execute against a brief • Ability to translate insight into ideas that resonate culturally and emotionally • A clear voice and point of view, with the range to adapt across audiences, formats, and moments • Experience building work that is strategically grounded, creatively sharp, and culturally aware • Strong editorial judgment and high standards for craft and detail • Experience influencing senior stakeholders and driving creative decisions • A track record of elevating both the work and the people around you • The judgment to know when to push, when to refine, and when to keep going until the work is truly right Suggested Skills: • Concept Development • Creative Storytelling • Editorial Judgment • Brand Voice Development • Stakeholder Influence & Creative Leadership LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $149,000 to $233,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit careers.linkedin.com. Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation. Fill out an Accommodation request here: app.smartsheet.com Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to: • Documents in alternate formats or read aloud to you • Having interviews in an accessible location • Being accompanied by a service dog • Having a sign language interpreter present for the interview A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response. LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information. San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records. Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: lnkd.in. Global Data Privacy Notice and Compliance Posters for Job Candidates Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: linkedin.com.

Requirements

Must-haves

The Creative team is looking for a Creative Director, Copy to help define how LinkedIn shows up in the world.
This is a role for someone who leads with ideas. Writing is your craft, but your impact comes from how you shape thinking, build narratives, and push work to a higher standard.
You’ll work across brand and marketing to turn insight into creative that connects with real people, work that feels clear, human, and culturally relevant.
Translate strategy and insight into creative platforms, campaigns, and narratives
Lead concept development from the earliest stages through execution
Write and oversee copy across channels—brand, marketing, video, and more
Shape and evolve LinkedIn’s voice, ensuring it feels consistent, human, and distinctive
Work side by side with design, strategy, and marketing from the very beginning—co-creating ideas, shaping briefs, and influencing the direction of the work before it’s defined
Push for simplicity and clarity, especially in how we express complex or abstract ideas
Bring others into the work early—aligning, influencing, and elevating ideas so the best thinking wins
Present creative with clarity and conviction, helping teams and stakeholders see not just what works, but what’s worth making
Mentor and guide writers, raising the bar for thinking, craft, and creative ambition across the team
10+ years of experience in copywriting and creative leadership
BA/BS degree in design, marketing, or related field experience
Concept Development

Nice-to-haves

A portfolio that demonstrates original thinking, strong creative instincts, and range across formats
The ability to shape ideas early, not just execute against a brief
Ability to translate insight into ideas that resonate culturally and emotionally
A clear voice and point of view, with the range to adapt across audiences, formats, and moments
Experience building work that is strategically grounded, creatively sharp, and culturally aware
Strong editorial judgment and high standards for craft and detail
Experience influencing senior stakeholders and driving creative decisions
A track record of elevating both the work and the people around you
The judgment to know when to push, when to refine, and when to keep going until the work is truly right

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: smartrecruiters
Effort: medium

Benefits

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Vision