Job description

We are looking for an experienced Data Scientist with the intellectual curiosity and strategic depth to reimagine how Apple Pay measures and optimizes its marketing. You don't wait to be handed a question; you identify the questions worth asking, conceptualize the right framework to answer them, and propose approaches that others haven't considered yet. You know the marketing and media landscape deeply: how marketing mix models quantify cross-channel marketing effectiveness using statistical or econometric models, how incrementally testing from geo-based experiments to causal inference methods — isolates true causal lift, and how behavioral signals derived from clustering, propensity modeling, or sequence analysis can shape smarter audience strategies and campaign design. What sets you apart is the ability to architect the right measurement framework before a single model is built, identifying the causal assumptions that need to hold, the confounders that need to be controlled for, and the experimental conditions that will make results actionable. AI/ML is the tool you bring to take those frameworks to a level of rigor, scale, and speed that wouldn't otherwise be possible whether that means building production-grade causal inference pipelines, designing ML-powered experiment analysis, or applying LLMs to accelerate how insights are generated and communicated. • Hands-on experience in marketing science, including building marketing mix models, causal inference, and incrementally measurement • Experience designing and executing marketing experiments • Proficiency in applying ML techniques to marketing and customer datasets • Strong proficiency in Python and data science libraries (pandas, NumPy, scikit-learn, statsmodels, or equivalent) • Strong command of SQL for querying and analyzing large-scale marketing and media datasets • Familiarity with Generative AI and large language models, and comfort integrating AI tools into day-to-day analytical workflows • Strong written and verbal communication skills and are able to tell compelling stories with data to both technical and non-technical audiences • Experience with paid media data across channels, paid digital, in-store media, social, and other performance marketing platforms • Experience with awareness and performance marketing measurement • Actively follows industry trends in marketing science and media measurement — aware of emerging methodologies and tools and brings those perspectives into the team • Experience applying Generative AI to marketing workflows, including budget optimization, automated creative analysis, or campaign performance reporting • Advanced degree (M.S. or Ph.D.) in Statistics, Machine Learning, Econometrics, Marketing Science, or a related quantitative field

Requirements

Must-haves

Hands-on experience in marketing science, including building marketing mix models, causal inference, and incrementally measurement
Experience designing and executing marketing experiments
Proficiency in applying ML techniques to marketing and customer datasets
Strong proficiency in Python and data science libraries (pandas, NumPy, scikit-learn, statsmodels, or equivalent)
Strong command of SQL for querying and analyzing large-scale marketing and media datasets
Familiarity with Generative AI and large language models, and comfort integrating AI tools into day-to-day analytical workflows
Strong written and verbal communication skills and are able to tell compelling stories with data to both technical and non-technical audiences
Experience with paid media data across channels, paid digital, in-store media, social, and other performance marketing platforms
Experience with awareness and performance marketing measurement
Actively follows industry trends in marketing science and media measurement — aware of emerging methodologies and tools and brings those perspectives into the team
Experience applying Generative AI to marketing workflows, including budget optimization, automated creative analysis, or campaign performance reporting
Advanced degree (M.S. or Ph.D.) in Statistics, Machine Learning, Econometrics, Marketing Science, or a related quantitative field

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aimlpythonsqlmachine learning

Platform: apple
Effort: medium