Job description

Cricut’s Software Product Management team is growing, and we are looking for an experienced Product Manager to lead the development and vision of how content is consumed on our platform. This role owns the end-to-end experience that helps new Design Space users quickly achieve their first successful projects and build confidence using the platform. It partners closely with Design, Engineering, Research, and Marketing to identify onboarding opportunities, prioritize customer-centric solutions, and optimize activation, engagement, and long-term user success through data-driven experimentation. Responsibilities: As a Product Manager, you are responsible for the following: • Define, share and evangelize the product vision across the organization, build a prioritized roadmap, and make actionable progress towards that vision • Gather insights from numerous sources – metrics, member feedback, customer research, competitive analysis etc. and then translate their user needs into deliverable product requirements • Working with UX, QA, Content and Software Development teams to bring new products to market • Working with product marketing to execute marketing plans; analyzing performance post launch with QA and Analytics teams; and overseeing the day-to-day operations of the software. • Use data to identify content gaps and collaborate with the content team to support content acquisition/production We are looking for leaders with a thirst for challenge and a passion for delighting members. You should be comfortable working with a high-caliber team and be motivated by a fast-paced working environment. We are looking for people who have a hunger to create new products and user experiences and who live our values. • Preferred 3-5 years of experience in the software product management role, a plus if you have zero-to-one experience • Approach product management as an owner, understanding cross-functionally from ideation, execution, launch and beyond what is needed for a product to succeed • Excellent tactical and strategic thinking as well as interpersonal, written and verbal communication and presentation skills • You have experience in defining innovative products and experiences as well as leading teams • You should possess a proven ability to translate member insights into member experience and business strategy recommendations • Collaborative and reliable team member who can play a leadership role on cross-functional teams with a proven ability to build relationships and work effectively in a team environment • Decision-making experiences demonstrating appropriate balance between thoughtful research and the need for timeliness • You have a “can do” attitude and work towards bringing positivity and solutions to user problems • Keen attention to detail and systems thinking • Ability to effectively plan measures of success, organize, analyze, and present data with solutions • Passion for crafting and creative content A Quick Note Before You Apply… Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone. We’re looking for A-players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading. Here’s what makes someone a great fit for this role (and for this moment at Cricut): You have a bias for urgency. You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia. You set high standards—especially for yourself. You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked. You stay focused when things are moving fast. You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely. You collaborate like a pro. You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you. What to Do Next: Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information! At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.

Requirements

Must-haves

As a Product Manager, you are responsible for the following:
Define, share and evangelize the product vision across the organization, build a prioritized roadmap, and make actionable progress towards that vision
Gather insights from numerous sources – metrics, member feedback, customer research, competitive analysis etc. and then translate their user needs into deliverable product requirements
Working with UX, QA, Content and Software Development teams to bring new products to market
Working with product marketing to execute marketing plans; analyzing performance post launch with QA and Analytics teams; and overseeing the day-to-day operations of the software.
Use data to identify content gaps and collaborate with the content team to support content acquisition/production
Approach product management as an owner, understanding cross-functionally from ideation, execution, launch and beyond what is needed for a product to succeed
Excellent tactical and strategic thinking as well as interpersonal, written and verbal communication and presentation skills
You have experience in defining innovative products and experiences as well as leading teams
You should possess a proven ability to translate member insights into member experience and business strategy recommendations
Collaborative and reliable team member who can play a leadership role on cross-functional teams with a proven ability to build relationships and work effectively in a team environment
Decision-making experiences demonstrating appropriate balance between thoughtful research and the need for timeliness
You have a “can do” attitude and work towards bringing positivity and solutions to user problems
Keen attention to detail and systems thinking
Ability to effectively plan measures of success, organize, analyze, and present data with solutions
Passion for crafting and creative content
A Quick Note Before You Apply…
We’re looking for A-players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.
Here’s what makes someone a great fit for this role (and for this moment at Cricut):
You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.
You set high standards—especially for yourself.
You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

Nice-to-haves

Preferred 3-5 years of experience in the software product management role, a plus if you have zero-to-one experience

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: smartrecruiters
Effort: medium

Benefits

Benefits detected in the listing.

Vision