Job description

Worldwide Portfolio Product Marketing Manager, HP PageWide Industrial Description - Job Summary As Worldwide Portfolio Product Marketing Manager, you will own the commercial success, lifecycle strategy, and market performance of HP PageWide Industrial's active product portfolio. You will serve as the global business owner for assigned products, balancing growth, profitability, customer satisfaction, and competitive positioning. You will work closely with Regional Products & Solutions, Category, Sales, Services, Operations, Supply Chain, and R&D to keep current products competitive, effectively positioned, and aligned with customer and market needs. You will lead portfolio planning, lifecycle management, roadmap execution, market readiness, customer engagement, and cross-functional decisions that improve performance throughout the product lifecycle. The role requires strong product management discipline, commercial acumen, customer focus, and the ability to influence global stakeholders. The successful candidate combines strategic thinking with operational execution and is comfortable leading ambiguous, cross-functional initiatives across the installed base and active portfolio. Responsibilities Portfolio & Lifecycle Management • Own worldwide business performance for assigned products throughout the active lifecycle. • Develop lifecycle strategies for introductions, portfolio optimization, upgrades, transitions, and end-of-life/end-of-support planning. • Monitor product health, business performance, customer adoption, and market dynamics to identify risks and opportunities. • Drive portfolio actions that improve profitability, customer value, and competitive position. • Ensure alignment between product strategy, lifecycle plans, regional requirements, and business objectives. Market & Customer Insights • Gather and synthesize customer, regional, partner, and competitive insights to guide portfolio decisions. • Lead Voice of Customer (VOC) activities to identify current customer needs, market gaps, enhancement opportunities, and experience improvements. • Translate customer and market feedback into prioritized product enhancements, roadmap recommendations, and business actions. • Maintain a deep understanding of industry trends, workflow requirements, applications, and evolving customer business needs. Product Strategy & Business Performance • Develop business cases and recommendations for portfolio investments, upgrades, feature enhancements, and commercial initiatives. • Track and analyze product performance metrics including placements, usage, profitability, customer satisfaction, and market share indicators. • Partner with finance and business teams on forecasting, pricing recommendations, profitability improvements, and business planning activities. • Support annual planning, portfolio reviews, and strategic decision-making processes. Go-to-Market & Regional Engagement • Serve as the worldwide business lead for assigned products in collaboration with regional teams. • Align categories, sales regions, channel partners, and services organizations on priorities and customer opportunities. • Enable regional teams through positioning, messaging, competitive guidance, product updates, and customer-facing materials. • Lead regular portfolio reviews and current product business forums to ensure global alignment and execution. Cross-Functional Leadership • Lead initiatives involving R&D, Operations, Supply Chain, Regulatory, Services, Finance, Sales, and Marketing. • Drive prioritization and resolution of product-related business issues impacting customers, regions, or revenue performance. • Influence roadmap priorities and engineering investments based on customer needs, business impact, and competitive requirements. • Coordinate launch readiness and operational execution for product enhancements, upgrades, and market releases. Competitive & Industry Leadership • Monitor competitor products, strategies, pricing, and market activities. • Develop competitive positioning and differentiation strategies that support business growth and sales effectiveness. • Represent HP at customer engagements, industry events, analyst interactions, and executive briefings. • Communicate complex technical and business concepts clearly to executive stakeholders, customers, and partners. Education & Experience Recommended • Bachelor's degree in Engineering, Marketing, Business, or related field; MBA preferred. • 7-10 years of experience in product management, product marketing, business management, or related commercial leadership roles. • Experience managing product portfolios, lifecycle strategies, or business performance in a global environment. • Demonstrated experience working directly with customers, sales organizations, and cross-functional product development teams. • Experience in commercial, industrial, or digital printing markets strongly preferred. Knowledge & Skills • Strong product and portfolio management expertise. • Proven ability to manage products throughout the lifecycle, from launch through end-of-life. • Strong business and financial acumen, including forecasting, pricing, profitability analysis, and business case development. • Excellent stakeholder management and cross-functional leadership skills. • Demonstrated ability to influence without direct authority across a global organization. • Strong market analysis, customer insight, and competitive intelligence capabilities. • Excellent verbal, written, and presentation skills. • Strong problem-solving and decision-making skills with an execution-oriented mindset. • Ability to connect strategy with operational rigor and day-to-day business management. • Experience developing product positioning, value propositions, and customer-facing messaging. • Knowledge of commercial or industrial printing technologies, workflows, and market dynamics preferred. Scope & Impact • Owns business performance and lifecycle strategy for assigned worldwide portfolios, influencing revenue, profitability, customer satisfaction, competitive positioning, and long-term portfolio health. • Serves as the worldwide business owner for assigned products, aligning execution across Regional Products & Solutions, Category, Sales, Services, Operations, Supply Chain, and R&D. • Influences investment, enhancement, pricing, upgrade, lifecycle, and portfolio decisions affecting global customers, partners, and HP business performance. • Represents customer and market requirements within business planning and product strategy discussions, ensuring portfolio decisions are grounded in customer value and market opportunity. • Drives alignment among cross-functional teams and geographies to ensure consistent execution of worldwide portfolio strategies and business objectives. Complexity • Balances near-term business performance, customer commitments, lifecycle requirements, and longer-term portfolio strategy across multiple product lines and regions. • Operates in highly matrixed environments, using influence without direct authority to drive alignment and outcomes. • Resolves complex business and product tradeoffs involving customer needs, competitive dynamics, technical constraints, operational considerations, and financial objectives. • Exercises independent judgment in defining priorities, making portfolio recommendations, and driving decisions within broadly defined organizational goals and business strategies. • Navigates ambiguity and changing market conditions to identify opportunities and drive business results. Disclaimer • This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. The pay range for this role is $105,050 to $161,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience. Benefits: HP offers a comprehensive benefits package for this position, including: • Health insurance • Dental insurance • Vision insurance • Long term/short term disability insurance • Employee assistance program • Flexible spending account • Life insurance • Generous time off policies, including; • 4-12 weeks fully paid parental leave based on tenure • 11 paid holidays • Additional flexible paid vacation and sick leave ( US benefits overview ) The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Job - Marketing Schedule - Full time Shift - Shift 1, 0% premium (United States of America) Travel - 25% Relocation - Yes Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "

Requirements

Must-haves

Worldwide Portfolio Product Marketing Manager, HP PageWide Industrial
Description -
Portfolio & Lifecycle Management
Own worldwide business performance for assigned products throughout the active lifecycle.
Develop lifecycle strategies for introductions, portfolio optimization, upgrades, transitions, and end-of-life/end-of-support planning.
Monitor product health, business performance, customer adoption, and market dynamics to identify risks and opportunities.
Drive portfolio actions that improve profitability, customer value, and competitive position.
Ensure alignment between product strategy, lifecycle plans, regional requirements, and business objectives.
Market & Customer Insights
Gather and synthesize customer, regional, partner, and competitive insights to guide portfolio decisions.
Lead Voice of Customer (VOC) activities to identify current customer needs, market gaps, enhancement opportunities, and experience improvements.
Translate customer and market feedback into prioritized product enhancements, roadmap recommendations, and business actions.
Maintain a deep understanding of industry trends, workflow requirements, applications, and evolving customer business needs.
Product Strategy & Business Performance
Develop business cases and recommendations for portfolio investments, upgrades, feature enhancements, and commercial initiatives.
Track and analyze product performance metrics including placements, usage, profitability, customer satisfaction, and market share indicators.
Partner with finance and business teams on forecasting, pricing recommendations, profitability improvements, and business planning activities.
Support annual planning, portfolio reviews, and strategic decision-making processes.
Go-to-Market & Regional Engagement
Serve as the worldwide business lead for assigned products in collaboration with regional teams.
Align categories, sales regions, channel partners, and services organizations on priorities and customer opportunities.

Nice-to-haves

Bachelor's degree in Engineering, Marketing, Business, or related field; MBA preferred.
Experience in commercial, industrial, or digital printing markets strongly preferred.
Knowledge of commercial or industrial printing technologies, workflows, and market dynamics preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: eightfold
Effort: medium

Benefits

Benefits detected in the listing.

Health Insurance

Dental

Vision

Parental Leave