Integrated Marketing Manager at Yusen Logistics Inc.

Job description

Salary Range: $68,956-$114,544 Position Summary Yusen Logistics (Americas) Inc. is seeking a hands-on Integrated Marketing Manager to develop and execute marketing programs that support business growth across our three U.S. business areas: Contract Logistics, Supply Chain Solutions and International Freight Forwarding. Working closely with the Director of Marketing, Sales and business leaders, this role will turn business priorities into targeted, multi-channel campaigns across direct email, digital marketing, events, LinkedIn and our website. You will have the opportunity to work across multiple industries and services, helping connect Yusen Logistics' capabilities with the needs of customers and prospects. We are looking for an experienced B2B marketer who is creative, organized and results-focused and enjoys taking programs from ideas through execution and measurement. Essential Duties and Responsibilities • Plan and execute integrated marketing campaigns across Contract Logistics, Supply Chain Solutions and International Freight Forwarding. • Manage direct email marketing, including campaign planning, scheduling, development, deployment and performance reporting. • Work with CRM Administration and Sales Operations to define target audiences and obtain customer and prospect lists for marketing campaigns. • Develop targeted campaigns by industry, service, customer segment, geography, trade lane and business need. • Manage the U.S. marketing calendar across campaigns, email, digital marketing and events. • Lead marketing activities for industry events, including pre-event promotion, customer invitations, Sales coordination and post-event follow-up. • Coordinate website, LinkedIn, digital advertising, webinars and other channels as part of integrated campaigns. • Partner with the Content & Creative Marketing Manager to develop campaign messaging, content and creative materials. • Track campaign performance and use results to improve customer engagement and future marketing programs. • Manage multiple projects and deadlines while ensuring marketing activities follow Yusen Logistics brand standards. • Bachelor's degree in Marketing, Communications, Business or related field, or equivalent relevant experience. • 5–7 years of B2B marketing experience. • Experience planning and executing multi-channel marketing campaigns. • Strong direct email and digital marketing experience. • Experience working with CRM data, audience segmentation and targeted marketing campaigns. • Experience partnering with Sales or Business Development teams. • Experience with trade shows, conferences or customer events. • Strong project management, writing and communication skills. • Ability to work independently, take ownership of projects and manage multiple priorities and deadlines. Required Skills • Email marketing platforms, such as Constant Contact • Microsoft PowerPoint and Excel • CRM-based marketing programs • Marketing analytics and reporting SharePoint knowledge is a plus. Experience in logistics, supply chain, transportation or another B2B industry is preferred. The above statements are intended to describe the general nature of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required. Benefits Yusen offers a generous Employee Benefits Package including: • Medical, Dental, and Vision beginning the 1 st of the month following start date • 401k with a company match • Standard 10 days PTO • Eligible for bonus plan • 7 Paid Holidays • Eligble for OT pay if applicable • Flexible Spending Accounts, Life and Accidental Death & Dismemberment Insurance, Short & Long Term Disability, Tuition Assistance Program, Commuter Benefits, vacation , and much more Any and all benefits offered are subject to the eligibility requirements, terms, and provisions set forth in the respective policies and plan documents, which you may request from Human Resources. About Yusen Logistics (Americas ) Yusen Logistics is working to become the world’s preferred supply chain logistics company. Our complete offer is designed to forge better connections between businesses, customers and communities – through innovative supply chain management, freight forwarding, warehousing and distribution services. As a company we’re dedicated to a culture of continuous improvement, ensuring everyone who works with us is committed, connected and creative in making us the world’s preferred choice. www.yusen-logistics.com/ Yusen Logistics (Americas) Inc. values each individual employee and is committed to a diverse and inclusive workforce by providing equal employment opportunities for all applicants without regard to race, religion, color, sex, national origin, citizenship status, uniform service member status, age, disability, sexual and gender orientation, genetic information, or any other protected status in accordance with all applicable federal, state and local laws. Los Angeles County Only : Yusen Logistics (Americas) Inc. will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Yusen Logistics (Americas) Inc. is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. Find out more about the Fair Chance Act by visiting the Civil Right’s Department Fair Chance Act webpage.

Requirements

Must-haves

We are looking for an experienced B2B marketer who is creative, organized and results-focused and enjoys taking programs from ideas through execution and measurement.
Essential Duties and Responsibilities
Plan and execute integrated marketing campaigns across Contract Logistics, Supply Chain Solutions and International Freight Forwarding.
Manage direct email marketing, including campaign planning, scheduling, development, deployment and performance reporting.
Work with CRM Administration and Sales Operations to define target audiences and obtain customer and prospect lists for marketing campaigns.
Develop targeted campaigns by industry, service, customer segment, geography, trade lane and business need.
Manage the U.S. marketing calendar across campaigns, email, digital marketing and events.
Lead marketing activities for industry events, including pre-event promotion, customer invitations, Sales coordination and post-event follow-up.
Coordinate website, LinkedIn, digital advertising, webinars and other channels as part of integrated campaigns.
Partner with the Content & Creative Marketing Manager to develop campaign messaging, content and creative materials.
Track campaign performance and use results to improve customer engagement and future marketing programs.
Manage multiple projects and deadlines while ensuring marketing activities follow Yusen Logistics brand standards.
Bachelor's degree in Marketing, Communications, Business or related field, or equivalent relevant experience.
5–7 years of B2B marketing experience.
Experience planning and executing multi-channel marketing campaigns.
Strong direct email and digital marketing experience.
Experience working with CRM data, audience segmentation and targeted marketing campaigns.
Experience partnering with Sales or Business Development teams.
Experience with trade shows, conferences or customer events.
Strong project management, writing and communication skills.
Ability to work independently, take ownership of projects and manage multiple priorities and deadlines.
Email marketing platforms, such as Constant Contact

Nice-to-haves

SharePoint knowledge is a plus.
Experience in logistics, supply chain, transportation or another B2B industry is preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: icims
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401k

Pto