Job Title:
Sr Marketing and Partnerships Specialist
Job Category:
Exempt
Department:
Marketing
Direct Report:
Director of Marketing
Location:
Remote (U.S.)
Travel Required:
Up to 25%
Salary Range:
$95,000 – $125,000
Position Type:
Full-Time
Job Description
Essential Job Functions:
Position responsibilities include, but may not be limited to, the following:
Marketing Communications
• Develop and execute integrated marketing communications plans aligned with commercial objectives, launch milestones, audience needs, and approved brand strategy.
• Create and edit high-quality content across web, email, social media, presentations, sales enablement, conference materials, thought leadership, patient and HCP education, internal communications, and executive messaging.
• Translate complex clinical, technical, reimbursement, and product information into clear, audience-appropriate narratives while preserving accuracy and approved claims.
• Manage editorial calendars, campaign timelines, content workflows, agencies, freelancers, and production vendors from brief through final delivery.
• Maintain message, voice, visual, and brand consistency across channels and partner-created materials.
• Coordinate content review and approval with Regulatory, Quality, Clinical, Legal, and other reviewers; maintain appropriate documentation and version control.
• Support media relations, industry awards, speaking opportunities, conference communications, and issues-response materials as assigned.
• Measure campaign and content performance; use engagement, conversion, audience, and lead-quality data to improve future work.
Strategic Partnerships
• Research, qualify, and prioritize prospective partnerships with diabetes organizations, advocacy groups, professional associations, clinical and education networks, channel partners, technology partners, and other organizations aligned with commercial strategy.
• Develop partner value propositions, briefing materials, outreach, proposals, activation plans, and executive-ready recommendations.
• Coordinate partnership discussions and due diligence with internal stakeholders; document objectives, responsibilities, deliverables, timing, approvals, and measures of success.
• Manage day-to-day activation of approved partnerships, including co-marketing, educational programs, events, digital content, lead-generation initiatives, and stakeholder communications.
• Build productive working relationships with external partners while protecting brand standards, confidential information, compliance obligations, and company interests.
• Track partnership pipeline, commitments, budgets, results, risks, and follow-up actions; provide concise updates and recommendations to leadership.
• Identify opportunities to deepen, scale, renew, or discontinue partnerships based on strategic fit and measurable performance.
Cross-Functional Execution
• Partner with Sales, Market Access, Clinical, Customer Operations, and Product teams to ensure communications and partnerships support a coherent customer journey.
• Support major launches, trade shows, advisory activities, and other high-priority initiatives with clear plans, stakeholder coordination, and reliable execution.
• Manage assigned budgets, purchase requests, invoices, and vendor performance in accordance with company policy.
• This is not a management position: it has no direct reports and no hiring, discipline, performance-management, or compensation authority over any employee.
• Perform other related duties and special projects as business needs evolve.
Requirements
Education:
Bachelor's degree in Marketing, Communications, Public Relations, Business, Life Sciences, or a related field.
Experience:
Five or more years of progressive experience in marketing communications, corporate communications, content marketing, or a closely related discipline. Demonstrated experience coordinating cross-functional projects with multiple reviewers, deadlines, and competing priorities. Preferred: experience in medical devices, diabetes, digital health, pharmaceuticals or another regulated healthcare environment; experience supporting product commercialization, HCP and patient communications, conferences, advocacy relationships, or channel partnerships; and agency or vendor management experience. A portfolio of relevant communications work is requested with the application.
Skills (Required):
• Demonstrated ability to independently develop communications strategy and produce polished, audience-specific content, connecting business priorities to clear messages, audiences, channels, and measurable outcomes.
• Strong business writing, editing, presentation, interpersonal, negotiation, and project-management skills.
• Partnership judgment: able to distinguish attractive opportunities from low-value activity and define mutual value clearly.
• Hands-on execution: produces strong work personally and drives projects through review, approval, and delivery.
• Regulated-market discipline: balances speed and creativity with accuracy, evidence, approvals, and documentation, and exercises sound judgment when handling confidential, regulated, or business-sensitive information.
• Ability to influence without authority, building alignment across leaders, subject-matter experts, vendors, and external partners.
• Commercial orientation: focuses communications and partnerships on adoption, engagement, access, leads, and customer needs.
• Ability to interpret performance data and use it to make practical recommendations.
• Preferred: working knowledge of FDA promotional requirements, healthcare compliance considerations, and medical, legal, and regulatory review processes.
Software:
Microsoft 365 and common content, CRM, project-management, analytics, and digital marketing platforms. Experience with Salesforce, marketing automation, web content management, social platforms, and performance reporting tools is preferred.
Physical:
Must be able to remain in a stationary position for extended periods, and to stand and walk for extended periods at conferences, events, and partner sites. Occasionally lift and/or move up to 25 pounds.