Job description

GumGum is The Mindset Company™ transforming advertising. We’re an advertising technology company delivering results by matching brands with people in the right mindset in the moments that matter. Our platform is powered by the Mindset Graph™, our AI-driven data engine that processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers. We were founded in 2008 and are headquartered in Santa Monica, California, operating in over 19 markets across North America, Europe, Japan, and Australia. Our principles guide our work every day and are as follows: Customer-Obsessed: We’re focused on advertising solutions that solve needs and drive success for clients and partners. Make it Happen: We have a bias for action and take ownership to deliver results. Always Innovate: We push boundaries with creativity and technology. Foster Belonging: We ensure colleagues feel included, supported, and empowered to thrive. To be a part of The Mindset Company™ transforming advertising, please visit www.gumgum.com/careers . The Director, Product & Solutions Marketing leads GumGum's go-to-market marketing function and reports to the SVP, Global Marketing. This role brings product marketing and solutions marketing together into a single remit responsible for turning GumGum's products into a story our commercial teams can sell and giving them the programs, materials, and training to sell it well. You'll work in close partnership with the SVP, Global Marketing, on GTM strategy and narrative, and with Product, Sales, Client Services, and the broader Marketing team on execution. This is a people leadership role responsible for setting direction for an established, high-performing team and developing its talent. Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office. What You'll Achieve Translate positioning into a consistent sales pitch across all products, campaigns, and messaging architectures to eliminate field confusion. Lead high-impact product launches personally while guiding the team on mature product repositioning and full portfolio strategy. Partner with Product leadership on roadmap sequencing, using market feedback and competitive intelligence to influence prioritization. Package offerings into problem-centric solutions for vertical and seasonal campaigns aligned with an annual GTM calendar. Direct the case study pipeline to continuously convert client wins into compelling, field-ready proof points for live deals. Oversee the content, tools, and systems—including battlecards, decks, and sales hub infrastructure—that power field readiness. Shape training programs, deliver critical voice-of-authority sessions, and co-pitch alongside sellers on priority accounts. Coach a team of product and solutions marketers, providing actionable feedback while shielding them from low-impact initiatives. Skills You'll Bring 8+ years of product/solutions marketing experience, including 3+ years directly managing and developing marketers. Proven ability to build positioning, messaging, and end-to-end go-to-market strategies for complex product portfolios. Track record of creating vertical/seasonal commercial programs that drive measurable pipeline and win-rate growth. Skill in translating technical capabilities into sellable, problem-centric solutions for brands and agencies. Strong written and verbal communication skills, with the credibility to train sellers and influence product leaders. Experience designing field enablement materials, systems, and training that drive voluntary sales adoption. Decisive and adaptable leader who thrives under fast-paced commercial demands and uses data to build alignment. Preferred: Background at an ad tech provider, DSP/SSP, or major agency within advertising strategy. What We Offer At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from $174,000 - $210,500 annually. The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions. The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits . Awards 2025 & 2026 Digiday Media Awards Europe Best Contextual Targeting Offering 2025 AdExchanger Awards AI Innovators, Technology & Service Provider, Finalist 2025 MARKETECH APAC Marketing Technology Awards Silver Winner for Best Contextual Advertising Tech Platform We're always learning and evolving as a company, and we continue to take thoughtful steps to support our people and strengthen our culture. Follow Us on Social Instagram: @gumgum LinkedIn: linkedin.com YouTube: @GumGumInc TikTok: @itsgumgum Beware of recruitment scams. GumGum recruits only for active roles on our careers page, accepts applications through Greenhouse, and communicates only via LinkedIn or @gumgum.com / @ic.gumgum.com email addresses. We never use chat apps, ask you to register on other recruiting sites, or request financial information, payments or purchases. Verify suspicious outreach before sharing personal information.

Requirements

Must-haves

We were founded in 2008 and are headquartered in Santa Monica, California, operating in over 19 markets across North America, Europe, Japan, and Australia.
Our principles guide our work every day and are as follows:
Customer-Obsessed: We’re focused on advertising solutions that solve needs and drive success for clients and partners.
Make it Happen: We have a bias for action and take ownership to deliver results.
Always Innovate: We push boundaries with creativity and technology.
Foster Belonging: We ensure colleagues feel included, supported, and empowered to thrive.
What You'll Achieve
Translate positioning into a consistent sales pitch across all products, campaigns, and messaging architectures to eliminate field confusion.
Lead high-impact product launches personally while guiding the team on mature product repositioning and full portfolio strategy.
Partner with Product leadership on roadmap sequencing, using market feedback and competitive intelligence to influence prioritization.
Package offerings into problem-centric solutions for vertical and seasonal campaigns aligned with an annual GTM calendar.
Direct the case study pipeline to continuously convert client wins into compelling, field-ready proof points for live deals.
Oversee the content, tools, and systems—including battlecards, decks, and sales hub infrastructure—that power field readiness.
Shape training programs, deliver critical voice-of-authority sessions, and co-pitch alongside sellers on priority accounts.
Coach a team of product and solutions marketers, providing actionable feedback while shielding them from low-impact initiatives.
Skills You'll Bring
8+ years of product/solutions marketing experience, including 3+ years directly managing and developing marketers.
Proven ability to build positioning, messaging, and end-to-end go-to-market strategies for complex product portfolios.
Track record of creating vertical/seasonal commercial programs that drive measurable pipeline and win-rate growth.
Skill in translating technical capabilities into sellable, problem-centric solutions for brands and agencies.
Strong written and verbal communication skills, with the credibility to train sellers and influence product leaders.
Experience designing field enablement materials, systems, and training that drive voluntary sales adoption.
Decisive and adaptable leader who thrives under fast-paced commercial demands and uses data to build alignment.

Nice-to-haves

Preferred: Background at an ad tech provider, DSP/SSP, or major agency within advertising strategy.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigo

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

401(K)

Wellness