At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.
The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities .
Interested in joining us on our journey?
The Associate General Counsel – Intellectual Property & Business Strategy is a senior executive legal leader responsible for shaping and executing enterprise-wide intellectual property (IP) strategy while serving as a key driver of enterprise transformation. This role integrates legal expertise with business acumen to accelerate innovation, unlock new revenue streams, and enable long-term enterprise value creation.
The successful candidate will partner closely with executive leadership to align legal strategy with business objectives across GE Appliances, with a bold mandate to advance leadership in smart appliances, connected home ecosystems (IoT), and sustainability-focused technologies. This includes protecting and scaling innovations in energy efficiency, electrification, digital integration, and environmentally responsible manufacturing.
This role is not only advisory—it is a transformation leadership position responsible for actively shaping business outcomes. The Associate General Counsel will play a critical role in modernizing the company’s IP strategy, enabling next-generation manufacturing, and supporting expansion in global markets, including through supply chain resilience initiatives, strategic reshoring, and localized production strategies. Position Associate General Counsel – Intellectual Property & Business Strategy Location USA, Louisville, KY
How You ll Create Possibilities Intellectual Property Strategy Lead the development and execution of a forward-looking enterprise IP strategy aligned to innovation pipelines in smart appliances, IoT-enabled products, and sustainability technologies.
Partner closely with engineering, R&D, and manufacturing teams to identify, capture, and scale innovation across digital, connected, and environmentally focused product lines.
Oversee patent portfolio development, including invention harvesting, patent prosecution, and lifecycle management, with a focus on high-impact technologies and global competitiveness.
Drive sophisticated claim strategy to maximize protection, enforceability, and monetization potential across jurisdictions.
Identify and execute IP monetization opportunities, including licensing, joint development, and strategic partnerships that accelerate technology adoption and global growth.
Advise on IP risk, freedom-to-operate analyses, and competitive positioning in rapidly evolving technology and manufacturing landscapes.
Business Strategy & Transactions Serve as a strategic and operational leader for the intellectual property and business integration for mergers and acquisitions (M&A), including cross-border transactions, deal structuring, due diligence, negotiation, and integration.
Drive business development initiatives, including joint ventures, alliances, and strategic partnerships, particularly in innovation-driven and manufacturing-intensive sectors.
Lead or advise on complex corporate transactions that enable digital transformation, advanced manufacturing expansion, and global market penetration.
Support supply chain resilience strategies, including reshoring, nearshoring, and diversification of manufacturing and supplier footprints.
Partner with finance and business leaders to evaluate investments in emerging technologies, sustainable manufacturing capabilities, and global expansion opportunities.
Leadership & Team Development Build, lead, and mentor high-performing legal and cross-functional teams.
Act as a transformation leader who drives alignment across legal, engineering, R&D, manufacturing, and commercial organizations.
Foster a culture of innovation, accountability, and continuous improvement aligned with GE Appliances’ operating principles.
Collaborate across the enterprise to deliver integrated, business-first legal solutions that directly impact growth and competitiveness.
Intellectual Property Strategy Lead the development and execution of a comprehensive enterprise IP strategy.
Oversee patent portfolio development, including invention harvesting, patent prosecution, and lifecycle management.
Drive claim strategy to maximize protection, enforceability, and commercial value.
Identify and execute IP monetization opportunities, including licensing, sales, and strategic partnerships.
Advise on IP risk, freedom-to-operate analyses, and competitive positioning.
Business Strategy & Transactions Serve as a strategic legal advisor on mergers and acquisitions (M&A), including deal structuring, due diligence, negotiation, and integration.
Support business development initiatives, including joint ventures, alliances, and other strategic partnerships.
Lead or advise on complex corporate transactions across the enterprise.
Partner with finance and business leaders to evaluate investment opportunities and strategic initiatives.
Leadership & Team Development Build, lead, and mentor high-performing legal and cross-functional teams.
Foster a culture of innovation, accountability, and continuous improvement.
Collaborate across legal, engineering, R&D, and commercial teams to drive integrated solutions.
What You ll Bring to Our Team Skills & Competencies Strong executive presence with the ability to influence senior leadership and stakeholders.
Strategic thinker with a business-oriented mindset.
Exceptional negotiation and communication skills.
Ability to operate effectively in a fast-paced, complex environment.
Demonstrated leadership and team-building capabilities.
Education Juris Doctor (JD) from an accredited law school.
Admission to at least one state bar in good standing.
Our Culture Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.
By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
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