Job description

Overview Are you passionate about driving growth for Microsoft's next wave of Agentic Customer Relationship Management (CRM) solutions? We are seeking a Product Go-To-Market (GTM) Manager to lead and execute the Americas GTM strategy for Agentic CRM, including Dynamics 365 Sales, Copilot and agent-powered CRM scenarios, and competitive positioning across the modern customer engagement stack. This role is pivotal in accelerating CRM growth, unlocking new revenue opportunities, and building repeatable sales success across the region. You will play a critical role in landing the next wave of agentic CRM wins, developing scalable win formulas, and enabling a highly skilled field organization to position and sell the value of Microsoft's modern CRM portfolio at scale. As part of the Americas Business Applications Programs GTM team within Sales Enablement & Operations (SE&O), you will translate Microsoft's worldwide commercial strategy into actionable regional execution plans, drive operational excellence, and champion a culture of ownership, agility, and cross-functional collaboration. This role requires a strong balance of strategic thinking, execution discipline, competitive acumen, and field engagement to drive measurable business impact across one of Microsoft's most strategic solution areas. We are part of the Americas Sales Enablement & Operations (SE&O) organization with the objective of engineering scale and consistency across go-to-market strategy, operations, customer and partner experience. The Sales Enablement & Operations team plays an essential role in translating Microsoft's worldwide commercial strategy into regional execution plans, with this role specifically focused on accelerating Agentic CRM growth, field readiness, and cross-product strategy execution. In this role, you will lead the Americas strategy for Agentic CRM, including Dynamics 365 Sales, agent-powered CRM scenarios, and competitive positioning across the customer engagement and service automation landscape. You will drive go-to-market design, field enablement, and growth strategies focused on increasing Dynamics 365 CRM pipeline, accelerating agentic CRM adoption, expanding customer engagement workloads, and building scalable competitive plays across all major competitors and regions. You will work closely with Worldwide and select Operating Units to unlock growth opportunities within Microsoft's existing customer base while serving as a trusted CRM and compete expert for the broader Business Applications portfolio. You will be responsible for developing repeatable sales motions, enabling field readiness, and creating effective strategies to land new product narratives at scale. Additionally, you will identify new opportunities for Dynamics 365 Sales, and agent-powered workflows to serve as strategic onramps into broader CRM modernization and AI transformation. Success in this role requires strong cross-functional orchestration across Copilot, Agents, Dynamics 365, Power Platform, Azure AI, Security, Field Sales, Enterprise Partner Sales (EPS), Central Marketing Organization (CMO), and Worldwide (WW) teams to drive integrated product strategies, field alignment, and measurable business outcomes. While you will serve as a key advocate for Microsoft Agentic CRM and associated growth motions, your primary deliverable is building and executing strategies that deliver sustainable revenue impact, strengthen Microsoft's competitive position, and accelerate adoption of Microsoft's CRM and agentic AI-powered offerings. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. Responsibilities 1. GTM Strategy, Program Innovation & Design • Own and deliver the GTM strategy for Agentic CRM across Dynamics 365 Sales, agent-powered CRM scenarios, including program design, launch, and ongoing iteration to maximize revenue growth, pipeline expansion, agent adoption, and competitive market share. • Identify and drive new program innovation in partnership with Programs, Segment, Worldwide, and Operating Unit teams to accelerate adoption of Agentic CRM and related Business Applications solutions. • Build and refine scalable sales motions, repeatable win formulas, and competitive plays to accelerate the first wave of agentic CRM customer wins and long-term growth across the Americas. • Track program efficacy, analyze performance against KPIs, and provide actionable insights to inform ongoing strategy, field execution, and pipeline acceleration across Agentic CRM motions. 2. Sales Impact, Field Enablement & Advocacy • Ready the field to land Agentic CRM narratives, drive measurable impact for sales teams, and ensure execution readiness across the Americas for Dynamics 365 Sales, agent-powered CRM, and competitive displacement motions. • Lead enablement initiatives including field readiness, community calls, compete training, strategic field engagement, and cross-team orchestration to increase seller capability and consistency. • Act as the primary sponsor and evangelist for Agentic CRM strategy and competitive positioning, leveraging customer insights, industry trends, and field feedback to develop differentiated messaging and sales plays. • Develop localized competitive strategies and position Microsoft's CRM and agentic AI-powered value proposition effectively across internal and external audiences. 3. Stakeholder Management & Cross-Functional Collaboration • Partner with Sales, EPS, CMO, WW teams, Operating Units, and other key stakeholders to ensure alignment, accountability, prioritization, and resource allocation across Agentic CRM priorities. • Orchestrate strategic plans locally and with Worldwide teams while supporting business reviews, pipeline management, and executive updates as needed. • Drive cross-product solution narratives and field orchestration across Copilot, Agents, Dynamics 365, Power Platform, Azure AI, Security, and broader Business Applications solution areas to unlock integrated customer value and accelerate AI adoption. • Partner across Cloud Solution Architect (CSA), AI Business Solutions (ABS), and specialist organizations to support customer storytelling, competitive insights, field best practice sharing, and scalable win replication. 4. Revenue Growth & Market Leadership • Drive Agentic CRM growth strategies focused on Dynamics 365 pipeline, Copilot and agent adoption, CRM modernization, and competitive displacement to achieve and exceed revenue targets. • Identify and execute growth opportunities within Microsoft's existing customer base while accelerating new customer acquisition through competitive GTM motions and cross-sell opportunities. • Develop and scale strategic onramps into Agentic CRM adoption through products and scenarios such as Dynamics 365 Sales, Dynamics 365 Customer Service, Microsoft Contact Center, Copilot, agents, and the broader Business Applications portfolio. • Serve as the compete expert across CRM, customer engagement, enabling the field with differentiated positioning, competitive response strategies, and actionable insights across key competitors (e.g., Salesforce/Agentforce, ServiceNow, HubSpot, Oracle, SAP, Zendesk) and regions. Other: • Embody our company's Culture and Values Qualifications Required/Minimum Qualifications • 5+ years in marketing strategy, business planning, sales enablement, business development, or technical pre-sales • OR related work experience. Additional or Preferred Qualifications • Experience managing and expanding a product/solution portfolio and driving sales enablement at scale. • Familiarity with CRM platforms, customer engagement, sales and service automation, contact center solutions, or AI agents (e.g., Dynamics 365 Sales, Dynamics 365 Customer Service, Microsoft Contact Center, Copilot Studio, Salesforce, ServiceNow). • Strong business analysis skills (financials, sales processes, KPIs). • Effective stakeholder management skills across matrix organizations. • Cross-group collaboration, executive communication, storytelling skills, and the ability to translate complex ideas for various audiences. • Efficient Business Analysis Skills (understands financials, sales processes, scorecards and key performance indicators). • Bachelor's Degree (B.S./B.A.) preferred, relevant fields of study include Marketing, Business, Computer Science or equivalent experience. • Proven track record of launching and scaling new products, ideally in cloud, SaaS, CRM, AI, or business applications solutions. • Expertise in GTM planning, program design, and execution within a complex, matrixed organization. • Strong project/program management skills; entrepreneurial and results-oriented mindset. • Ability to test, iterate, and optimize programs quickly based on data and field feedback. Field Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: careers.microsoft.com This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Requirements

Must-haves

GTM Strategy, Program Innovation & Design
Identify and drive new program innovation in partnership with Programs, Segment, Worldwide, and Operating Unit teams to accelerate adoption of Agentic CRM and related Business Applications solutions.
Build and refine scalable sales motions, repeatable win formulas, and competitive plays to accelerate the first wave of agentic CRM customer wins and long-term growth across the Americas.
Track program efficacy, analyze performance against KPIs, and provide actionable insights to inform ongoing strategy, field execution, and pipeline acceleration across Agentic CRM motions.
Sales Impact, Field Enablement & Advocacy
Ready the field to land Agentic CRM narratives, drive measurable impact for sales teams, and ensure execution readiness across the Americas for Dynamics 365 Sales, agent-powered CRM, and competitive displacement motions.
Lead enablement initiatives including field readiness, community calls, compete training, strategic field engagement, and cross-team orchestration to increase seller capability and consistency.
Act as the primary sponsor and evangelist for Agentic CRM strategy and competitive positioning, leveraging customer insights, industry trends, and field feedback to develop differentiated messaging and sales plays.
Develop localized competitive strategies and position Microsoft's CRM and agentic AI-powered value proposition effectively across internal and external audiences.
Stakeholder Management & Cross-Functional Collaboration
Partner with Sales, EPS, CMO, WW teams, Operating Units, and other key stakeholders to ensure alignment, accountability, prioritization, and resource allocation across Agentic CRM priorities.
Orchestrate strategic plans locally and with Worldwide teams while supporting business reviews, pipeline management, and executive updates as needed.
Partner across Cloud Solution Architect (CSA), AI Business Solutions (ABS), and specialist organizations to support customer storytelling, competitive insights, field best practice sharing, and scalable win replication.
Revenue Growth & Market Leadership
Drive Agentic CRM growth strategies focused on Dynamics 365 pipeline, Copilot and agent adoption, CRM modernization, and competitive displacement to achieve and exceed revenue targets.
Identify and execute growth opportunities within Microsoft's existing customer base while accelerating new customer acquisition through competitive GTM motions and cross-sell opportunities.
Embody our company's Culture and Values
Required/Minimum Qualifications
5+ years in marketing strategy, business planning, sales enablement, business development, or technical pre-sales • OR related work experience.
Experience managing and expanding a product/solution portfolio and driving sales enablement at scale.
Strong business analysis skills (financials, sales processes, KPIs).
Effective stakeholder management skills across matrix organizations.

Nice-to-haves

Additional or Preferred Qualifications
Bachelor's Degree (B.S./B.A.) preferred, relevant fields of study include Marketing, Business, Computer Science or equivalent experience.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

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