Job description

About Letaido Letaido is an AI teammate for marketing teams. Not a chatbot that answers questions an agent with its own workspace, that does the work: pulls the data, builds the tool, writes the report, ships the page, and keeps it running on a schedule. Ask it for a content gap analysis and it queries Ahrefs directly. Ask it to track competitor ads and it builds you an app for that and keeps it updated. It connects to the systems marketers already live in HubSpot, Slack, Notion, Google Ads, Search Console, Stripe and around fifty others and it can stand up a public site or an internal dashboard without a developer. It’s built inside Ahrefs, which gives it something almost no AI product has: fifteen years of web crawling infrastructure, petabytes of first-party index data, and no investors setting the timeline. We are Ahrefs, a bootstrapped company that builds SEO and marketing tools used by hundreds of thousands of professionals worldwide. We’ve been profitable and independent for fifteen years, which means we answer to our users rather than to investors. The role You’ll be the first product marketer for Letaido, which means you’re not joining a function, you’re building one. Nobody has written the positioning yet. There’s no messaging framework, no launch process, no competitive narrative, no library of proof. You’ll decide what Letaido is to the market, and then build the machinery that keeps saying it consistently as the product and the team grow. It’s hands-on and foundational at the same time. You’ll write the words yourself and ship the pages yourself, and what you prove out becomes how product marketing works here from then on. One thing worth being upfront about: Letaido is an agent that builds things, which is very hard to explain in a paragraph and very easy to show in ninety seconds. So a meaningful part of this job is on camera. Demos, walkthroughs, launch films. You’ll have a video team in Cambridge behind you, but you’ll be the one in front. You’ll report directly to the Head of Letaido, so the distance between your idea and a decision is one conversation. This role is based out of one of our US offices — Palo Alto or Cambridge (MA). You can be based in whichever of these you have the legal right to work in, but this is an on-site role: we’re looking for someone who’ll be in the office with the team. What you’ll do Own positioning and messaging — what Letaido is, who it’s for, and why it’s different from every other AI tool with a landing page. Write it, test it against real buyers, and rewrite it. Build the launch process from scratch. Right now there isn’t one. Own the narrative, the assets, the page, the announcement and the follow-through. Make the product legible on video. Demos, walkthroughs, feature explainers — you in front of the camera, with a video team behind it. Build the proof layer: comparison pages, use cases, customer stories, and the "can it actually do X" content buyers search for before they trust anything. Talk to users constantly. Turn what you hear into words that convert, and into product feedback the team can act on. Own competitive intelligence in a category that reshapes every few months. Be the translation layer between the people building the product and the people deciding whether to adopt it. Use Letaido daily to make your own marketing, and tell the team where it falls short. You’ll thrive here if You’ve done product marketing for a technical product and can show launches you owned end to end — the strategy and the execution, not just the brief. You’ve been early somewhere. You know the difference between running a function and starting one, and you prefer the second. You write plainly. You can explain an agent that builds software to someone who has never used one. You’re comfortable and effective on camera — not polished-presenter comfortable, but able to explain something complicated to a stranger without losing them. You can point to video you’ve made or fronted; production value matters less than clarity. You’ve marketed something genuinely new, where the category didn’t exist yet and the comparison set was fuzzy. You’d rather ship a rough demo this week than a perfect campaign next quarter. You want to be in a room with the team. This is a small group doing early-stage work, and that goes better in person. Bonus You’ve built an audience of your own — a channel, a newsletter, a following. Experience marketing developer tools, marketing tools, or anything sold to practitioners who can smell a bad claim. You’ve worked with AI agents or LLM tooling seriously enough to have opinions about where they’re genuinely useful. Hands-on with editing, or comfortable directing someone who is. What we offer The first product marketing role for a new product, and the authority to define how it’s done A video team in Cambridge to make what you script Direct line to the Head of Letaido — small team, few layers, quick decisions The data and tooling of a fifteen-year-old SEO company behind an early-stage product Daily use of the thing you’re marketing, and a direct line to the people building it Annual company retreat (usually skiing) Conference and learning budget A properly equipped office, and lunch on us Location: Palo Alto or Cambridge (MA) — on-site Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know!

Requirements

Must-haves

You’ll be the first product marketer for Letaido, which means you’re not joining a function, you’re building one.
It’s hands-on and foundational at the same time. You’ll write the words yourself and ship the pages yourself, and what you prove out becomes how product marketing works here from then on.
You’ll report directly to the Head of Letaido, so the distance between your idea and a decision is one conversation.
What you’ll do
Own positioning and messaging — what Letaido is, who it’s for, and why it’s different from every other AI tool with a landing page. Write it, test it against real buyers, and rewrite it.
Build the launch process from scratch. Right now there isn’t one. Own the narrative, the assets, the page, the announcement and the follow-through.
Make the product legible on video. Demos, walkthroughs, feature explainers — you in front of the camera, with a video team behind it.
Build the proof layer: comparison pages, use cases, customer stories, and the "can it actually do X" content buyers search for before they trust anything.
Talk to users constantly. Turn what you hear into words that convert, and into product feedback the team can act on.
Own competitive intelligence in a category that reshapes every few months.
Be the translation layer between the people building the product and the people deciding whether to adopt it.
Use Letaido daily to make your own marketing, and tell the team where it falls short.
You’ll thrive here if
You’ve done product marketing for a technical product and can show launches you owned end to end — the strategy and the execution, not just the brief.
You’ve been early somewhere. You know the difference between running a function and starting one, and you prefer the second.
You write plainly. You can explain an agent that builds software to someone who has never used one.
You’ve marketed something genuinely new, where the category didn’t exist yet and the comparison set was fuzzy.
You’d rather ship a rough demo this week than a perfect campaign next quarter.
You want to be in a room with the team. This is a small group doing early-stage work, and that goes better in person.

Nice-to-haves

You’ve built an audience of your own — a channel, a newsletter, a following.
Experience marketing developer tools, marketing tools, or anything sold to practitioners who can smell a bad claim.
You’ve worked with AI agents or LLM tooling seriously enough to have opinions about where they’re genuinely useful.
Hands-on with editing, or comfortable directing someone who is.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aillm

Platform: greenhouse
Effort: quick

Benefits

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Learning Budget