Job description

POSITION SUMMARY The Strategic Marketing Manager is responsible for developing comprehensive programs that will drive measurable market growth for ERS and HVM. This role is responsible for identifying the appropriate segmentation and targets for growth, executing the marketing strategies needed to build awareness and capture sales opportunities, and collaborating with the Sales and Operations to pursue these growth opportunities. This role will also need to deliver against budget targets and measure and report on program KPIs. RESPONSIBILITIES The ideal candidate will have a deep understanding of the marketing lifecycle from market analysis to planning to execution. This role demonstrates a collaborative approach between sales and marketing and is designed for an innovative self-starter. The key responsibilities of this role include: • Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities • Develop market segmentation and positioning for areas of focus • Develop service offerings to capture market opportunities • Develop and execute go-to-market plans that deliver against specified business results and revenue targets • Develop marketing programs to generate sales and drive revenue growth • Serve as subject matter expert of assigned program(s) • Execute marketing plans that include events, public relations, social media, digital marketing and branding • Establish and deliver against marketing program KPIs • Create regular reporting cadence for specific marketing performance • Conduct internal and external customer research to gain insights for decision making • Generate relevant content for use in thought-leadership and promotional materials that advance the brand • Serve as subject matter expert (SME) for marketing and areas of responsibility • Present at external events and internal training and meetings • Deliver sales enablement training and assets to support sales cycle • Engage with cross-functional teams including corporate marketing, legal, finance, operations and sales • Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team. • Perform other duties as assigned and applicable REQUIREMENTS • Proficient with Microsoft Office suite (ie. Excel [especially], PowerPoint, Access, Word, Outlook) • Strong written, project management, and presentation skills • Strong communication skills to all levels of the organization from peers to executive management • Self-starter • Based in Westerville, OH TRAVEL TIME REQUIRED • 10%, EDUCATION • Bachelor’s degree in Marketing, Strategy, or related field required -- MBA preferred • Broad based understanding of marketing is essential. Knowledge of the electrical industry and power generation market is a plus. • Digital marketing experience is a plus • Experience with services marketing or product management • Experience with Pardot and Sharepoint is a plus • 10-15 years of experience THE VERTIV OPPORTUNITY The successful candidate will embrace Vertiv's Core Principles & Behaviors to help execute our Strategic Priorities. Our Core Principles: Safety | Integrity | Respect | Teamwork | Inclusion Our Strategic Priorities • High-Performance Culture • Customer Focus • Operational Excellence • Innovation • Financial Strength Vertiv Behaviors • Own it • Act with urgency • Foster a customer-first mindset • Think big and execute • Lead by example • Drive continuous improvement • Learn and seek out development • Promote transparent & open communication About Vertiv Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers' vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today's data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extend from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv employs around 34,000 people and does business in more than 130 countries. Visit Vertiv.com to learn more. Work Authorization No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire. Equal Opportunity Employer Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertiv.com . The Strategic Marketing Manager, Growth Program is responsible for developing comprehensive programs to identify and develop services that will drive growth over the next 3 – 5 years for ERS and HVM. This role is responsible for researching the market opportunity, identifying the target segments, developing the service offering, executing the marketing strategies needed to build awareness and capture sales opportunities, and collaborating with Sales and Operations to pursue these growth opportunities. This role will also need to deliver against budget targets and measure and report on program KPIs.

Requirements

Must-haves

Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities
Develop market segmentation and positioning for areas of focus
Develop service offerings to capture market opportunities
Develop and execute go-to-market plans that deliver against specified business results and revenue targets
Develop marketing programs to generate sales and drive revenue growth
Serve as subject matter expert of assigned program(s)
Execute marketing plans that include events, public relations, social media, digital marketing and branding
Establish and deliver against marketing program KPIs
Create regular reporting cadence for specific marketing performance
Conduct internal and external customer research to gain insights for decision making
Generate relevant content for use in thought-leadership and promotional materials that advance the brand
Serve as subject matter expert (SME) for marketing and areas of responsibility
Present at external events and internal training and meetings
Deliver sales enablement training and assets to support sales cycle
Engage with cross-functional teams including corporate marketing, legal, finance, operations and sales
Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team.
Perform other duties as assigned and applicable
Proficient with Microsoft Office suite (ie. Excel [especially], PowerPoint, Access, Word, Outlook)
Strong written, project management, and presentation skills
Strong communication skills to all levels of the organization from peers to executive management

Nice-to-haves

Bachelor’s degree in Marketing, Strategy, or related field required -- MBA preferred
Broad based understanding of marketing is essential. Knowledge of the electrical industry and power generation market is a plus.
Digital marketing experience is a plus
Experience with Pardot and Sharepoint is a plus

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: oracle-cloud
Effort: medium