The Director of Sales position is an exceptional opportunity for a talented and experienced hospitality professional to join the Paula LeDuc Fine Catering & Events Team, the Bay Area’s premier caterer, in a Senior level position. We create unforgettable experiences for corporate, social, and private clients, delivering tailored events that set the industry standard.
Discover a place where you can accomplish what you’ve always wanted – to be recognized for your talents and efforts and feel a sense of pride in what you do.
We are excited to add the new position of Director of Sales to lead our fine catering and venue sales, drive revenue growth, and elevate our brand presence. This role requires expertise in team leadership, sales strategy, and analytics, ensuring both new business acquisition and long-term client retention.
The ideal candidate will:
• Grow our company’s book of business by understanding how our various business development objectives intersect.
• Lead, mentor, and develop the Account Executive team.
• Develop and execute a strategic sales plan to achieve annual revenue targets.
• Utilize data analytics & CRM tools to track performance and refine sales tactics.
• Contribute to the development and refinement of the Company’s strategic planning.
• Oversee Sales Department & co-manage Marketing budgets.
• Cultivate relationships with clients as well as corporate, social, and wedding planners, luxury hospitality partners and Destination Management Companies.
• Lead contracts, pricing, and partnership efforts to optimize bookings and profitability.
• Build and maintain strong relationships with new and existing clients, ensuring a luxury service experience that drives loyalty and referrals.
• Develop strategic partnerships with venues, planners, and high-end brands to drive long-term revenue growth.
Compensation & Benefits
• Competitive base salary + commission.
• Health, dental, vision, and PTO benefits.
• Professional development opportunities.
• Exclusive access to company-hosted luxury events.
• Daily Lunch provide
Qualifications
• 7–10 years of sales experience in catering, hospitality, or event sales.
• Proven track record of exceeding revenue targets.
• Expertise in sales analytics, forecasting, and CRM tools.
• Strong leadership and relationship-building skills.
• Flexibility to attend evening/weekend events as needed.
• Established industry network and knowledge of high-end clientele needs a plus.