Job description

Enterprise Products Marketing Manager The Opportunity: We are seeking a Marketing Manager, Enterprise Products to develop and execute integrated marketing campaigns that bring Booz Allen’s enterprise technology products to market. This role sits within Enterprise Marketing and partners closely with Product, Sales, Brand, Digital, Creative, and other teams to translate product priorities and messaging into compelling, audience-focused marketing campaigns. You will help turn complex technology offerings into market-ready campaigns that build awareness, engage target audiences, and generate demand. You’ll leverage your expertise as a campaign marketer who can develop integrated marketing plans, coordinate execution across channels, manage cross-functional stakeholders, and use performance insights to continuously improve results. Due to the nature of work performed within this facility, U.S. citizenship is required. What You’ll Work On: • Assist in developing and executing integrated marketing plans for enterprise technology products across digital, paid media, email, social, events, web, and other relevant channels. • Translate product capabilities and positioning into audience-focused marketing strategies that build awareness, engagement, and demand. • Assist in developing campaign briefs, audience strategies, channel plans, launch plans, content calendars, and campaign timelines. • Partner closely with Product to understand product capabilities, audiences, priorities, and messaging and translate those inputs into market-facing campaigns. • Coordinate with Brand, Digital, Creative, Editorial, Media, and other marketing teams to bring campaigns to market on time and with consistent messaging. • Execute email nurture and digital campaigns that support product awareness, engagement, and lead generation. • Execute enterprise product activations, including product launches, industry events, webinars, and Sales Kickoff activities • Coordinate audience-facing product assets, including landing pages, one-pagers, presentations, social content, email, digital advertising, and other marketing materials. • Monitor campaign performance and audience engagement, using data and insights to optimize campaigns and improve results. • Manage multiple campaigns, stakeholders, priorities, and timelines in a highly matrixed environment. • Build strong cross-functional relationships and proactively identify opportunities to improve how enterprise products are brought to market. Join us. The world can't wait. You Have: • Experience developing and executing integrated marketing campaigns, preferably for technology, software, or complex offerings • Experience developing strategies across multiple channels, such as digital, paid media, email, social, content, events, and web • Experience partnering with Product, Sales, Digital, Creative, and cross-functional teams in a highly matrixed organization • Experience with marketing and collaboration tools such as Salesforce, Marketo, PowerPoint, Mural, or Jira • Ability to understand complex technical concepts and translate them into clear, compelling, audience-specific messaging • Ability to manage multiple campaigns, stakeholders, priorities, and deadlines simultaneously • Bachelor’s degree Nice If You Have: • Experience marketing enterprise technology, cybersecurity, AI, SaaS, or other complex solutions • Experience working within a large, matrixed enterprise marketing organization • Experience using campaign performance data and audience insights to optimize marketing programs • Experience with product launches, go-to-market programs, demand generation, or lifecycle marketing • Ability to display a self-starter mindset with a collaborative, proactive approach • Possession of strong communication, writing, project management, and storytelling skills Compensation At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page. Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $77,600.00 to $176,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date. Identity Statement As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud. Candidate AI Usage Policy AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided . Work Model Our people-first culture prioritizes the benefits of collaboration. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings. • Remote : If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility. • Hybrid : If this position is listed as hybrid, you will be expected to work from a Booz Allen or customer facility, in alignment with your leadership's expectations and the needs of the role. • Onsite : If this position is listed as onsite, work will primarily be performed full-time at a customer facility, where employees will collaborate directly with colleagues and customers as required by the role. Commitment to Non-Discrimination All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.

Requirements

Must-haves

Enterprise Products Marketing Manager The Opportunity:
Assist in developing and executing integrated marketing plans for enterprise technology products across digital, paid media, email, social, events, web, and other relevant channels.
Translate product capabilities and positioning into audience-focused marketing strategies that build awareness, engagement, and demand.
Assist in developing campaign briefs, audience strategies, channel plans, launch plans, content calendars, and campaign timelines.
Partner closely with Product to understand product capabilities, audiences, priorities, and messaging and translate those inputs into market-facing campaigns.
Coordinate with Brand, Digital, Creative, Editorial, Media, and other marketing teams to bring campaigns to market on time and with consistent messaging.
Execute email nurture and digital campaigns that support product awareness, engagement, and lead generation.
Execute enterprise product activations, including product launches, industry events, webinars, and Sales Kickoff activities
Coordinate audience-facing product assets, including landing pages, one-pagers, presentations, social content, email, digital advertising, and other marketing materials.
Monitor campaign performance and audience engagement, using data and insights to optimize campaigns and improve results.
Manage multiple campaigns, stakeholders, priorities, and timelines in a highly matrixed environment.
Build strong cross-functional relationships and proactively identify opportunities to improve how enterprise products are brought to market.
Join us. The world can't wait.
Experience developing and executing integrated marketing campaigns, preferably for technology, software, or complex offerings
Experience developing strategies across multiple channels, such as digital, paid media, email, social, content, events, and web
Experience partnering with Product, Sales, Digital, Creative, and cross-functional teams in a highly matrixed organization
Experience with marketing and collaboration tools such as Salesforce, Marketo, PowerPoint, Mural, or Jira
Ability to understand complex technical concepts and translate them into clear, compelling, audience-specific messaging
Ability to manage multiple campaigns, stakeholders, priorities, and deadlines simultaneously
Bachelor’s degree
Experience marketing enterprise technology, cybersecurity, AI, SaaS, or other complex solutions
Experience working within a large, matrixed enterprise marketing organization
Experience using campaign performance data and audience insights to optimize marketing programs
Experience with product launches, go-to-market programs, demand generation, or lifecycle marketing

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Keywords to mirror

jiraaigo

Platform: booz-allen
Effort: medium

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Professional Development