Job description

Agency: MMC Job Function: Media Job Subfunction: Social Media and Influencer Marketing Job Description: The Senior AE, Influencer Marketing Specialist has command of the digital media influencer landscape, experience in digital strategy content creation, client services account management experience, and has a finger-on-the-pulse of consumer and pop-culture/societal trends that affect consumer behavior. Become a key member of the agency’s influencer team, participating in new business opportunities and identifying new trends, POVs and thought leadership related to the industry Develop comprehensive influencer strategies across industries, verticals, and brand programs Recommend the optimal influencer approach relevant to a client’s program objectives, including demonstrating how the influencers you recommend align with a client’s target audience Regularly identify and vet new and up-and-coming influencers for current-, future-, short- and long-term programs Create meaningful relationships with online influencers to deliver above and beyond content and engagement for clients Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients Integrate paid, owned, and earned influencer tactics into a larger cohesive digital and media strategy Identify creative ways to break through with influencers through earned tactics Work with our analytics team to report on results that align to the customer journey and deliver insights and learnings Education: Bachelor’s Degree Professional experience : 3-5 years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically developing and executing influencer programs Excellent verbal, written, presentation and problem-solving skills Experience working with influencer networks, individual influencers and influencer identification, management, and measurement tools Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Snapchat, Twitter, Instagram, Facebook and Pinterest, YouTube Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency 70,000-80,000 Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: omc.com For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Requirements

Must-haves

Social Media and Influencer Marketing
Become a key member of the agency’s influencer team, participating in new business opportunities and identifying new trends, POVs and thought leadership related to the industry
Develop comprehensive influencer strategies across industries, verticals, and brand programs
Recommend the optimal influencer approach relevant to a client’s program objectives, including demonstrating how the influencers you recommend align with a client’s target audience
Regularly identify and vet new and up-and-coming influencers for current-, future-, short- and long-term programs
Create meaningful relationships with online influencers to deliver above and beyond content and engagement for clients
Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
Integrate paid, owned, and earned influencer tactics into a larger cohesive digital and media strategy
Identify creative ways to break through with influencers through earned tactics
Work with our analytics team to report on results that align to the customer journey and deliver insights and learnings
Bachelor’s Degree
3-5 years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically developing and executing influencer programs
Excellent verbal, written, presentation and problem-solving skills
Experience working with influencer networks, individual influencers and influencer identification, management, and measurement tools
Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Snapchat, Twitter, Instagram, Facebook and Pinterest, YouTube
Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency
70,000-80,000

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: workday
Effort: long