Job description

ABOUT REBAR Rebar is building the AI operating system for commercial HVAC, Electrical, and Plumbing. Over the past year our quoting platform has processed tens of thousands of projects across North America and we’ve doubled our revenue in the first 6 weeks of this year. Our customers include many of the top firms in the industry. Some of these companies are running billion-dollar construction projects on workflows that still look like it’s 1985. Construction is 10% of GDP and still massively underserved by software. We are changing that. We recently raised a $14M Series A from leading construction tech investors and are entering our next phase of growth. We are building a set of AI native products that will define how this industry operates. We’re looking for a Head of Marketing to build and lead Rebar’s marketing function—driving pipeline, sharpening our positioning, and defining how we show up in the market. THE ROLE We're hiring a Head of Marketing to own Rebar's marketing function end-to-end: strategy, budget, demand generation, brand, content, events, and positioning. You'll build the team that runs it as we scale. We believe the commercial construction supply chain is about to go through a massive AI-driven transformation. Rebar sits at the center of that shift, and we have a unique opportunity to become the defining voice of AI in pre-construction. This is our first marketing leadership hire, and it's a player-coach role. You'll set the strategy and own the number, and you'll also write the posts, launch the campaigns, and work with our events team. You'll report to the CEO, work closely with the Head of Sales, and be part of the leadership team shaping company strategy. Today, much of our growth comes from strong market pull, customer referrals, industry relationships, and outbound sales. You'll own Rebar's external presence: how we show up across every channel and every room. That means the content that earns trust, the events where relationships get built, and the commercial narrative that makes us the obvious call before a demo is even scheduled. WHAT YOU'LL DO Own Marketing Strategy & Build the Team - Set Rebar's marketing strategy, annual plan, and budget, tied directly to pipeline and revenue targets - Own the marketing-sourced pipeline number and report on it to the CEO, the leadership team, and the board - Build and scale demand generation across paid acquisition, lifecycle, outbound campaigns, partnerships, events, and growth experiments - Run performance marketing end-to-end on channels like LinkedIn and Google Ads, including audience strategy, creative, landing pages, and attribution - Improve conversion across the funnel through messaging, targeting, experimentation, and optimization - Hire and develop the marketing team as we scale. Decide when to hire full-time and when to use contractors or agencies, and manage those partners across paid, design, video, and content Define Rebar's Voice in the Market - Establish Rebar as the defining voice of AI in pre-construction and commercial construction supply - Own Rebar's LinkedIn presence across organic and paid. Ship consistent, high-quality content, including customer stories, product launches, podcast clips, executive POVs, and industry commentary - Build a scalable content engine across thought leadership, product marketing, newsletters, webinars, sales enablement, and educational content for suppliers, estimators, contractors, and operators - Turn customer pain points, workflows, and product capabilities into clear, compelling messaging that lands with commercial construction teams - Partner with the CEO on a founder-led content program. The CEO commits about 2 hours a week to content collaboration (interviews, raw audio, draft reviews) and shows up for the podcast Build Customer & Industry Storytelling - Stand up and scale Rebar's customer story and testimonial engine from sourcing and interviews through approvals, publishing, and multi-format distribution - Create high-quality marketing assets that support both brand building and pipeline generation, including case studies, one-pagers, decks, launch materials, demo collateral, and sales enablement content - Launch and scale Rebar's webinar and podcast initiatives across both live and on-demand formats Lead Strategic GTM & Partnerships - Choose which conferences, trade shows, sponsorships, and industry partnerships to invest in based on our ICP, and own the event budget and ROI - Enable strategic partners with co-branded campaigns, collateral, and partner toolkits - Partner closely with Sales, Product, and Leadership on GTM strategy, product launches, roadmap communication, and market positioning. With Sales, that means a weekly pipeline review with the Head of Sales, a shared dashboard for marketing-sourced vs. influenced pipeline, and joint ownership of the named account list Measure and Optimize Performance - Own marketing's metrics: attribution, pipeline influence, CAC efficiency, and funnel conversion - Run rapid experiments across channels, messaging, creative, and targeting to find what works and scale it WHAT WE'RE LOOKING FOR The non-negotiables, written through the lens of how this role will partner with Sales: - 6+ years in B2B SaaS marketing, demand generation, growth, or GTM roles, including at least 2 years leading a marketing function or team, ideally at an early-stage company. You've built something from zero, not only inherited it. - You've carried a real pipeline number. Not "supported pipeline." You've owned a marketing-sourced target, missed it, made it back, and can walk us through what worked. If you've never been on the hook for revenue, you'll default to brand work when it gets uncomfortable. - You've built and led a team. You've hired marketers, managed agencies, and know when to hire versus buy. You still do the work yourself; you can lead without stepping away from execution. - You'll get on customer calls. You work in Attention, sit on live calls, listen to losses, and talk to estimators on the phone. You don't build from a deck or an analyst report. Without this, voice and positioning will be wrong within 60 days. - You speak practitioner, not marketer. You can write for a 55-year-old distributor branch manager. Our ICP can smell SaaS marketing copy from a mile away. Expect a writing exercise in the loop: 20 minutes of raw CEO audio in, polished post out. - ABM in execution, not on slides. You've run 1:1, 1:few, and 1:many programs with an SDR team and adjusted plays in flight. You know the difference between intent data that's useful and intent data that's noise. You've fought through bad attribution and built something better. - Event-led pipeline ops. Pre-event outreach cadence, dinners, booth playbook, post-event handoff to sales. This is where marketing either earns its seat or doesn't. - You ship sales enablement on request. One-pager by Tuesday, case study in a week. No "that's a Q3 OKR" energy. You bring a service mindset to the deal team, and in return the sales team brings the same mindset to you. - Closed-lost obsession. You read every loss reason and feed it back into positioning. Most marketers ignore lost deals, but that's where messaging actually gets sharp. COMPENSATION & BENEFITS - Salary: $200k-$350k - Equity: meaningful grant, aligned with your background - Benefits: medical, dental, vision - Perks: free lunches and dinners This is a full-time, onsite role in NYC’s Flatiron District—steps from Madison Square Park and Union Square.

Requirements

Must-haves

Own Marketing Strategy & Build the Team
Set Rebar's marketing strategy, annual plan, and budget, tied directly to pipeline and revenue targets
Own the marketing-sourced pipeline number and report on it to the CEO, the leadership team, and the board
Build and scale demand generation across paid acquisition, lifecycle, outbound campaigns, partnerships, events, and growth experiments
Run performance marketing end-to-end on channels like LinkedIn and Google Ads, including audience strategy, creative, landing pages, and attribution
Improve conversion across the funnel through messaging, targeting, experimentation, and optimization
Hire and develop the marketing team as we scale. Decide when to hire full-time and when to use contractors or agencies, and manage those partners across paid, design, video, and content
Define Rebar's Voice in the Market
Establish Rebar as the defining voice of AI in pre-construction and commercial construction supply
Own Rebar's LinkedIn presence across organic and paid. Ship consistent, high-quality content, including customer stories, product launches, podcast clips, executive POVs, and industry commentary
Build a scalable content engine across thought leadership, product marketing, newsletters, webinars, sales enablement, and educational content for suppliers, estimators, contractors, and operators
Turn customer pain points, workflows, and product capabilities into clear, compelling messaging that lands with commercial construction teams
Partner with the CEO on a founder-led content program. The CEO commits about 2 hours a week to content collaboration (interviews, raw audio, draft reviews) and shows up for the podcast
Build Customer & Industry Storytelling
Stand up and scale Rebar's customer story and testimonial engine from sourcing and interviews through approvals, publishing, and multi-format distribution
Create high-quality marketing assets that support both brand building and pipeline generation, including case studies, one-pagers, decks, launch materials, demo collateral, and sales enablement content
Launch and scale Rebar's webinar and podcast initiatives across both live and on-demand formats
Lead Strategic GTM & Partnerships
Choose which conferences, trade shows, sponsorships, and industry partnerships to invest in based on our ICP, and own the event budget and ROI
Enable strategic partners with co-branded campaigns, collateral, and partner toolkits
Measure and Optimize Performance
Own marketing's metrics: attribution, pipeline influence, CAC efficiency, and funnel conversion
Run rapid experiments across channels, messaging, creative, and targeting to find what works and scale it
The non-negotiables, written through the lens of how this role will partner with Sales:

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigo

Platform: ashby
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision