Job description

ABOUT US The more AI does, the more people want to be in the same room. The retirement party. The rehearsal dinner. The offsite where a team that has only met over video finally sits at one table. Someone has to make those gatherings happen, and today that person is drowning. Private events and group dining are an $80 billion market in the United States, and most of it still runs on email chains and spreadsheets or legacy software. At Perfect Venue we are on a mission to bring communities together by making it effortless to plan events. We combine intuitive software with AI agents that make it easy for venues to increase sales, save hours every week, and bring their communities together. We are backed by top investors and operators like the Hustle Fund, Defy.vc defy.vc, Amity Ventures and are used by thousands of venues nationwide from Michelin star restaurants to your favorite bar. ABOUT THE ROLE We are hiring our first Head of Marketing. You will report directly to the CEO and sit on the leadership team. You own how the market understands Perfect Venue and how much pipeline shows up because of it. This is a hands-on role. You will write the copy, build the campaign, and pull the reports yourself and use AI at every step of the way. We work with several agencies across performance, content, and design. You will own those relationships: the scope, the budget, and the quality bar. This role is based in San Francisco, in office 3 days per week. We want you here for the founder, sales, and customer conversations that happen in person. Note: The title is flexible based on previous experience and performance assessment. WHAT YOU'LL OWN Demand Generation - Own the inbound pipeline number. Build the engine across paid search, paid social, retargeting, events, and partnerships, and know the CAC, payback, and conversion rate of every channel in it. - Work as one motion with our BDR, inside sales, and account management teams. Marketing here is measured in qualified pipeline and closed revenue, not in just leads delivered. Lifecycle - Own the journey from first touch to closed won and beyond. Nurture, onboarding, trial conversion, reactivation, and expansion campaigns that give account management a reason to reach out. - Build the segmentation and triggers in HubSpot so the right message reaches the right venue at the right moment, without a person queuing it up. Content and SEO - Run a content engine that ranks, gets shared, and gives our reps a reason to reach out. Blog, video, customer stories, and the site itself. - Own organic search as a durable channel, not a side effect. Topic strategy, site architecture, and the pages that compound over years. Brand and Social - Sharpen why a venue should pick Perfect Venue over the incumbent, and make that argument consistent across the website, the sales deck, and the first call. - Run our presence where hospitality operators actually spend time. Instagram, LinkedIn, TikTok, industry associations, and the conferences where event directors compare notes. Marketing Operations and Analytics - Own the stack and the numbers. Attribution in HubSpot the sales team believes, clean reporting from spend to closed revenue, and a weekly view of what is working. - Use AI to run more experiments per quarter than a team twice this size, and kill the ones that do not pay. WHO YOU ARE ESSENTIALS - 5+ years in B2B SaaS marketing leadership, including time owning a pipeline number you were held to. - You have been the person who builds, not just the person who directs. You write your own copy and run your own campaigns. - You use AI tools daily and have changed how your team works because of them. - You are comfortable with ambiguity. You define the strategy rather than waiting for one. - You can read a funnel. Conversion rates, CAC, payback, and channel mix are how you argue, not gut feel. - You have managed agencies and gotten real work out of them. You know the difference between a partner and an invoice. - You have sold to operators, not just to other software people. NICE TO HAVE - Restaurant, hotel, or hospitality tech experience. - SMB and mid-market motion with both self-serve and sales-assisted paths. - Experience marketing against an entrenched incumbent. - HubSpot fluency. WHAT WE OFFER - Competitive compensation including meaningful equity you’ll actually be able to use - Medical, vision, and dental with paid premiums for you, cost-sharing for dependents - Flexible PTO & 401(k) - Daily lunches when onsite - Unlimited book budget - Company laptop - Complimentary One Medical membership for you and your family PERFECT VENUE IS COMMITTED TO BUILDING A WINNING TEAM We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We will work to provide reasonable accommodations to applicants with physical and mental disabilities.

Requirements

Must-haves

We are hiring our first Head of Marketing. You will report directly to the CEO and sit on the leadership team.
Note: The title is flexible based on previous experience and performance assessment.
Demand Generation
Own the inbound pipeline number. Build the engine across paid search, paid social, retargeting, events, and partnerships, and know the CAC, payback, and conversion rate of every channel in it.
Work as one motion with our BDR, inside sales, and account management teams. Marketing here is measured in qualified pipeline and closed revenue, not in just leads delivered.
Own the journey from first touch to closed won and beyond. Nurture, onboarding, trial conversion, reactivation, and expansion campaigns that give account management a reason to reach out.
Build the segmentation and triggers in HubSpot so the right message reaches the right venue at the right moment, without a person queuing it up.
Content and SEO
Run a content engine that ranks, gets shared, and gives our reps a reason to reach out. Blog, video, customer stories, and the site itself.
Own organic search as a durable channel, not a side effect. Topic strategy, site architecture, and the pages that compound over years.
Brand and Social
Sharpen why a venue should pick Perfect Venue over the incumbent, and make that argument consistent across the website, the sales deck, and the first call.
Run our presence where hospitality operators actually spend time. Instagram, LinkedIn, TikTok, industry associations, and the conferences where event directors compare notes.
Marketing Operations and Analytics
Own the stack and the numbers. Attribution in HubSpot the sales team believes, clean reporting from spend to closed revenue, and a weekly view of what is working.
Use AI to run more experiments per quarter than a team twice this size, and kill the ones that do not pay.
5+ years in B2B SaaS marketing leadership, including time owning a pipeline number you were held to.
You have been the person who builds, not just the person who directs. You write your own copy and run your own campaigns.
You use AI tools daily and have changed how your team works because of them.
You are comfortable with ambiguity. You define the strategy rather than waiting for one.

Nice-to-haves

Restaurant, hotel, or hospitality tech experience.
SMB and mid-market motion with both self-serve and sales-assisted paths.
Experience marketing against an entrenched incumbent.
HubSpot fluency.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: ashby
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Pto