Job description

The Opportunity As a Growth Marketing Manager, you will be a key driver of Otter’s user acquisition engine—owning and scaling paid social channels while building a modern, AI-powered growth system. You’ll report to the Head of Growth Acquisition and combine performance marketing, creative intuition, and data-driven thinking to unlock scalable growth. This role is ideal for someone who moves fast, thinks in experiments, and is excited to leverage AI to improve marketing workflows and outcomes. Your Impact Own Paid Social: Lead strategy, execution, and scaling across Meta, YouTube, TikTok, and emerging channels. Manage campaigns end-to-end and drive performance against CPA, LTV/CAC, and ROAS targets. Drive Creative-Led Growth: Rapidly test and iterate on UGC, video, and static ads. Partner cross-functionally to turn performance insights into high-performing assets while staying within brand guidelines. Build AI-Native Workflows: Leverage AI across creative, testing, and analysis to move faster, automate workflows, and scale what works. Help define what a modern, AI-native growth stack looks like at Otter. Experiment and Scale: Run structured, high-velocity experiments across audiences, creatives, and funnels—quickly turning insights into action. Go deep on performance data to identify scaling opportunities and inefficiencies. Grow Affiliate/Creator/Influencer Channels: Build and scale partnerships across influencers, publishers, and communities, owning the lifecycle from sourcing to optimization. Optimize the Full Funnel: Improve landing pages, messaging, and conversion flows—driving impact beyond conversions. We’re Looking for Someone Who 7+ years in growth, performance marketing, or user acquisition, with a minimum of a BA in Economics/Business or a BS in Math, Computer Science, Statistics, or another engineering discipline Experience managing and scaling paid social channels with at least a 6-figure monthly budget per channel Comfortable being in the weeds daily: launching campaigns, pulling data, and iterating on creatives Strong analytical foundation (CAC, LTV, retention, incrementality) paired with strong creative instincts (what makes ads convert) Already using AI tools in your workflow and excited to push the edge of what AI can do in growth marketing Experience with analytics tools such as Amplitude, HubSpot, Appsflyer, Google Analytics, etc. Strong understanding of attribution, tracking, and measurement (GTM, MMPs, pixels) Experience in fast-growing PLG or subscription businesses with LTV/CAC-focused acquisition is a plus About Otter.ai We are in the business of shaping the future of work. Our mission is to make conversations more valuable. With over 1B meetings transcribed, Otter.ai is the world’s leading tool for meeting transcription, summarization, and collaboration. Using artificial intelligence, Otter generates real-time automated meeting notes, summaries, and other insights from in-person and virtual meetings - turning meetings into accessible, collaborative, and actionable data that can be shared across teams and organizations. The company is backed by early investors in Google, DeepMind, Zoom, and Tesla. Otter.ai is an equal opportunity employer. We proudly celebrate diversity and are committed to building an inclusive and accessible workplace. We provide reasonable accommodations for qualified applicants throughout the hiring process. Accessibility & Accommodations Otter.ai is committed to providing reasonable accommodations for candidates with disabilities in our hiring process. If you need assistance or an accommodation during any stage of the recruitment process, please contact hr@otter.ai at least 3 business days before your interview. *Otter.ai does not accept unsolicited resumes from 3rd party recruitment agencies without a written agreement in place for permanent placements. Any resume or other candidate information submitted outside of established candidate submission guidelines (including through our website or via email to any Otter.ai employee) and without a written agreement otherwise will be deemed to be our sole property, and no fee will be paid should we hire the candidate. Salary range Salary Range: $150,000 to $170,000 USD per year. This salary range represents the low and high end of the estimated salary range for this position. The actual base salary offered for the role is dependent on several factors. Our base salary is just one component of a comprehensive total rewards package.

Requirements

Must-haves

Own Paid Social: Lead strategy, execution, and scaling across Meta, YouTube, TikTok, and emerging channels. Manage campaigns end-to-end and drive performance against CPA, LTV/CAC, and ROAS targets.
Drive Creative-Led Growth: Rapidly test and iterate on UGC, video, and static ads. Partner cross-functionally to turn performance insights into high-performing assets while staying within brand guidelines.
Build AI-Native Workflows: Leverage AI across creative, testing, and analysis to move faster, automate workflows, and scale what works. Help define what a modern, AI-native growth stack looks like at Otter.
Grow Affiliate/Creator/Influencer Channels: Build and scale partnerships across influencers, publishers, and communities, owning the lifecycle from sourcing to optimization.
Optimize the Full Funnel: Improve landing pages, messaging, and conversion flows—driving impact beyond conversions.
We’re Looking for Someone Who
7+ years in growth, performance marketing, or user acquisition, with a minimum of a BA in Economics/Business or a BS in Math, Computer Science, Statistics, or another engineering discipline
Experience managing and scaling paid social channels with at least a 6-figure monthly budget per channel
Comfortable being in the weeds daily: launching campaigns, pulling data, and iterating on creatives
Strong analytical foundation (CAC, LTV, retention, incrementality) paired with strong creative instincts (what makes ads convert)
Already using AI tools in your workflow and excited to push the edge of what AI can do in growth marketing
Experience with analytics tools such as Amplitude, HubSpot, Appsflyer, Google Analytics, etc.
Strong understanding of attribution, tracking, and measurement (GTM, MMPs, pixels)

Nice-to-haves

Experience in fast-growing PLG or subscription businesses with LTV/CAC-focused acquisition is a plus

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigoaccessibility

Platform: greenhouse
Effort: quick