Job description

WHO WE ARE We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry. Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together. WHAT WE’LL NEED The Senior Manager, Social Media will own the day-to-day strategy and operation for how Wingstop shows up across social . Turning business priorities, brand strategy, customer insights and cultural intelligence into clear social priorities; lead the team and agency partners; and ensure always-on and campaign work operate as one connected portfolio. You will be the day-to-day leader of Wingstop Organic Social: setting priorities, making clear social decisions, running the operating rhythm and creating the conditions for the team and partners to execute with speed and quality. This role is the primary strategic and operational partner to the Director, Social + Influencer and is accountable for turning strategy into action without every decision escalating upward. Social Strategy & Editorial • Lead Wingstop’s always- on and campaign social strategy, setting a clear vision for how the brand shows up across platforms and cultural moments. • Translate brand and business priorities, customer insights, and cultural intelligence into strategic social direction, assignments, and channel plans. • Establish the role of Organic Social—whether to lead, support, or have no role—across campaigns, menu launches, partnerships, and priority brand moments. • Own editorial priorities and portfolio-level tradeoffs across social initiatives, ensuring resources are focused on the highest-impact opportunities. • Define and evolve how Wingstop’s brand assets, customer behaviors, and cultural relevance come to life natively across social platforms. Social Operations & Leadership • Directly manage and develop the organic social operations and team. • Lead the weekly editorial and planning rhythm, balancing priorities against team capacity and timelines. • Establish clear owners, decision points, approvals and escalation paths so work moves without unnecessary friction. • Lead Organic Social agency and vendor relationships; set expectations, challenge recommendations and hold partners accountable for outcomes. • Oversee platform stewardship, publishing, community management, reactive engagement and crisis escalation. • Own social budget pacing, SOW and vendor oversight; direct coordinator support on POs, invoices and procurement. • Coach and empower team members to make decisions within clear standards and ownership lanes. Performance & Optimization • Partner with Social Intelligence to turn performance, customer, community and cultural signals into decisions. • Use learning to continuously improve editorial priorities, channel strategy, creative assignments and amplification decisions. • Use performance insights and business impact to determine which social strategies to repeat, refine, discontinue, or scale. • Own organic amplification recommendations and partner with Media/Connect, who own paid execution. WHAT YOU’LL NEED • 8-12 years of experience in social media, digital marketing, brand or related disciplines, with meaningful ownership of social strategy and execution. • Demonstrated experience leading social teams with a focus on always-on and campaign execution across major social platforms. • Strong editorial judgment and the ability to translate business and brand strategy into clear social choices. • Experience leading agencies, vendors and cross-functional partners with clear accountability and decision rights. • Strong operational judgment: prioritization, workflow, budget/vendor management and the ability to keep multiple workstreams moving. • Fluency in social performance, community dynamics, platform behavior and paid/organic integration. • Excellent communication, presentation and people leadership skills; able to make recommendations and decisions with incomplete information. • QSR, restaurant, retail or food culture experience a plus . WHO YOU ARE No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can. You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward. You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward. You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down. You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement. BENEFITS FLAVOR PERKS: • Unlimited paid time off for exempt employees • One paid volunteer day of your choice • Competitive bonus structure for eligible roles • Team member stock purchase plan • Health savings or flexible spending account options • 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation) • Comprehensive medical, dental, and vision benefits • Basic life and AD&D insurance provided • Pet insurance • Education Assistance • Wellness reimbursement program • Paid maternity and paternity leave FUN IS THE BEST FLAVOR: • Lunch provided every Tuesday and Thursday in office • Discount on Wingstop gift cards • Onsite game room Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

Requirements

Must-haves

Social Strategy & Editorial
Lead Wingstop’s always- on and campaign social strategy, setting a clear vision for how the brand shows up across platforms and cultural moments.
Translate brand and business priorities, customer insights, and cultural intelligence into strategic social direction, assignments, and channel plans.
Establish the role of Organic Social—whether to lead, support, or have no role—across campaigns, menu launches, partnerships, and priority brand moments.
Own editorial priorities and portfolio-level tradeoffs across social initiatives, ensuring resources are focused on the highest-impact opportunities.
Define and evolve how Wingstop’s brand assets, customer behaviors, and cultural relevance come to life natively across social platforms.
Social Operations & Leadership
Directly manage and develop the organic social operations and team.
Lead the weekly editorial and planning rhythm, balancing priorities against team capacity and timelines.
Establish clear owners, decision points, approvals and escalation paths so work moves without unnecessary friction.
Lead Organic Social agency and vendor relationships; set expectations, challenge recommendations and hold partners accountable for outcomes.
Oversee platform stewardship, publishing, community management, reactive engagement and crisis escalation.
Own social budget pacing, SOW and vendor oversight; direct coordinator support on POs, invoices and procurement.
Coach and empower team members to make decisions within clear standards and ownership lanes.
Performance & Optimization
Partner with Social Intelligence to turn performance, customer, community and cultural signals into decisions.
Use learning to continuously improve editorial priorities, channel strategy, creative assignments and amplification decisions.
Use performance insights and business impact to determine which social strategies to repeat, refine, discontinue, or scale.
Own organic amplification recommendations and partner with Media/Connect, who own paid execution.
8-12 years of experience in social media, digital marketing, brand or related disciplines, with meaningful ownership of social strategy and execution.
Demonstrated experience leading social teams with a focus on always-on and campaign execution across major social platforms.
Strong editorial judgment and the ability to translate business and brand strategy into clear social choices.

Nice-to-haves

QSR, restaurant, retail or food culture experience a plus .
Competitive bonus structure for eligible roles

Application prep

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Platform: oracle-cloud
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401k

Paid Time Off

Wellness