Job description

Title: Sales Development Representative – Pipeline & Marketing Location: Remote Job Description Insurance is changing fast. The conversations that start pipeline happen earlier, smarter, and with more intent than ever before. We're looking for an SDR who wants to be at the front of that – working closely with our marketing team to turn demand into qualified opportunity You'll be the bridge between marketing-generated demand and the sales team – running structured lead nurturing programs, qualifying inbound interest, and making sure no opportunity falls through the gap. We want to hear from you if you have two to three years of SaaS experience, ideally in insurance or financial technology, and you're comfortable building AI-powered outreach workflows as you are on a discovery call. Sapiens serves over 600 customers in more than 30 countries. You'll be selling with that depth behind you and working alongside a marketing team that generates real demand across a well-established brand. Responsibilities • Qualify and progress inbound leads generated through marketing campaigns, events, and content programs • Work closely with the marketing team on lead nurturing cadences – ensuring leads are engaged, segmented, and ready for sales handoff • Run omnichannel outreach sequences across email, phone, and social, aligned to active campaigns • Build and configure AI-powered workflows and sequences – automating personalization, prioritizing leads, and sharpening targeting at scale • Feed insight back to marketing on lead quality, objections, and market signals – helping sharpen targeting and messaging • Manage all lead data, activity, and pipeline progression within Salesforce and SalesLoft • Deliver well-qualified, well-briefed opportunities to the sales team – with context, not just a name • Hit quarterly and annual pipeline targets Qualifications: • Two to three years of experience in SaaS sales or marketing-aligned SDR roles – ideally within insurance or financial technology • A proven track record at a cloud-native or Born-in-the-Cloud company • Genuine experience working alongside marketing functions: campaigns, lead scoring, or demand generation • Hands-on experience building and configuring AI-powered sales workflows – you know how to set up sequences, automate personalization, and use AI tooling to work faster and smarter, not just harder • Strong research and listening skills – you find the need before you pitch the solution • A structured, disciplined approach – and the initiative to plan and manage your own work without needing close oversight • The ability to report progress clearly and consistently on a weekly basis – tracking pipeline, activity, and outcomes • The confidence to take a no, learn from it, and come back sharper • Excellent interpersonal skills and the ability to thrive in an environment that moves quickly and rewards people who do too • Excellent English communication skills – written and spoken • A natural flair for forming working relationships in a remote environment At Sapiens, we are dedicated to building a diverse, equitable, and inclusive work environment. We believe that diverse perspectives, backgrounds, and experiences make us stronger and more innovative. We are committed to creating a culture where every individual is valued and can thrive regardless of their race, ethnicity, gender, age, sexual orientation, gender identity, religion, disability, or any other characteristic. Sapiens is an E-Verified & Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Requirements

Must-haves

Title: Sales Development Representative – Pipeline & Marketing Location: Remote
Sapiens serves over 600 customers in more than 30 countries. You'll be selling with that depth behind you and working alongside a marketing team that generates real demand across a well-established brand.
Qualify and progress inbound leads generated through marketing campaigns, events, and content programs
Work closely with the marketing team on lead nurturing cadences – ensuring leads are engaged, segmented, and ready for sales handoff
Run omnichannel outreach sequences across email, phone, and social, aligned to active campaigns
Build and configure AI-powered workflows and sequences – automating personalization, prioritizing leads, and sharpening targeting at scale
Feed insight back to marketing on lead quality, objections, and market signals – helping sharpen targeting and messaging
Manage all lead data, activity, and pipeline progression within Salesforce and SalesLoft
Deliver well-qualified, well-briefed opportunities to the sales team – with context, not just a name
Hit quarterly and annual pipeline targets
Two to three years of experience in SaaS sales or marketing-aligned SDR roles – ideally within insurance or financial technology
A proven track record at a cloud-native or Born-in-the-Cloud company
Genuine experience working alongside marketing functions: campaigns, lead scoring, or demand generation
Hands-on experience building and configuring AI-powered sales workflows – you know how to set up sequences, automate personalization, and use AI tooling to work faster and smarter, not just harder
Strong research and listening skills – you find the need before you pitch the solution
A structured, disciplined approach – and the initiative to plan and manage your own work without needing close oversight
The ability to report progress clearly and consistently on a weekly basis – tracking pipeline, activity, and outcomes
The confidence to take a no, learn from it, and come back sharper
Excellent interpersonal skills and the ability to thrive in an environment that moves quickly and rewards people who do too
Excellent English communication skills – written and spoken
A natural flair for forming working relationships in a remote environment

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: hibob
Effort: medium