Job description

Working at Atlassian Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Atlassian’s platform connects work, teams, and data across the enterprise to power the next generation of intelligent tools, automation, and AI. As enterprise systems become more AI-driven, having a rich, connected platform layer is critical to making AI truly useful in complex organizational environments. We are looking for a Senior Product Marketing Manager (PMM) to lead adoption for our core platform data and context capabilities (Teamwork Graph). In this role, you will lead the end-to-end adoption journey, combining foundational product marketing (positioning, messaging, GTM strategy, and enablement) with a growth mindset to drive ongoing activation and deeper engagement across our customer base. You will bridge the gap between technical and business audiences, helping developers, platform engineers, and data teams integrate and build on our platform, while enabling product leaders and business teams to realize measurable value. In this role, you will: • Define and execute the adoption strategy: Own the positioning, go-to-market motions, and cross-functional programs that drive customer onboarding, activation, and ongoing platform usage. • Build credible narratives for diverse audiences: Translate complex platform, data, and AI concepts into clear value propositions tailored to technical audiences (engineers, architects, developers) as well as business decision-makers. • Drive full-funnel engagement and activation programs: Partner with Growth and Lifecycle Marketing to build and scale adoption initiatives, ranging from technical documentation and hands-on getting-started guides to customer stories, webinars, and in-product nudges. • Empower cross-functional teams: Collaborate with Product and Engineering to identify and reduce onboarding friction, while enabling Sales, Solution Engineering, and Customer Success with the tools, proof points, and collateral needed to drive field adoption. • Measure and iterate: Use product adoption signals, customer feedback, and engagement analytics to assess program impact and continually optimize adoption plays. • Evangelize the platform: Represent our platform narrative in external forums, customer briefings, webinars, and community channels. Required Qualifications: • 6+ years of product marketing experience in B2B SaaS, with a focus on platform, data, developer, or infrastructure products. • Proven track record of developing positioning, GTM strategies, and adoption programs that drove measurable product activation and usage growth. • Demonstrated ability to market to both deeply technical audiences (developers, data engineers, platform teams) and business stakeholders. • Strong technical acumen and fluency in data concepts, APIs, and modern developer workflows. • Exceptional storytelling, writing, and communication skills, capable of turning complex architectural concepts into clear, actionable value. • Experience collaborating closely with Product, Engineering, Growth, and Field teams to deliver shared adoption outcomes. • Strong analytical mindset with experience using data and customer feedback to prioritize initiatives and measure business impact. • Comfort navigating ambiguity, driving cross-functional alignment, and managing competing priorities in a fast-paced environment. Preferred Qualifications: • Experience with developer marketing, developer relations, or product-led growth (PLG) motions. • Exposure to graph technologies, data platforms, semantic layers, or enterprise AI/agentic ecosystems. • Familiarity with the Atlassian product suite and ecosystem. • MBA or other relevant degree or certification Benefits & Perks Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits . About Atlassian At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them. To learn more about our culture and hiring process, visit go.atlassian.com/crh . In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes. At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range. Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. This role may also be eligible for benefits, bonuses, commissions, and equity.

Requirements

Must-haves

Working at Atlassian
Define and execute the adoption strategy: Own the positioning, go-to-market motions, and cross-functional programs that drive customer onboarding, activation, and ongoing platform usage.
Measure and iterate: Use product adoption signals, customer feedback, and engagement analytics to assess program impact and continually optimize adoption plays.
Evangelize the platform: Represent our platform narrative in external forums, customer briefings, webinars, and community channels.
6+ years of product marketing experience in B2B SaaS, with a focus on platform, data, developer, or infrastructure products.
Proven track record of developing positioning, GTM strategies, and adoption programs that drove measurable product activation and usage growth.
Demonstrated ability to market to both deeply technical audiences (developers, data engineers, platform teams) and business stakeholders.
Strong technical acumen and fluency in data concepts, APIs, and modern developer workflows.
Exceptional storytelling, writing, and communication skills, capable of turning complex architectural concepts into clear, actionable value.
Experience collaborating closely with Product, Engineering, Growth, and Field teams to deliver shared adoption outcomes.
Strong analytical mindset with experience using data and customer feedback to prioritize initiatives and measure business impact.
Comfort navigating ambiguity, driving cross-functional alignment, and managing competing priorities in a fast-paced environment.

Nice-to-haves

Experience with developer marketing, developer relations, or product-led growth (PLG) motions.
Exposure to graph technologies, data platforms, semantic layers, or enterprise AI/agentic ecosystems.
Familiarity with the Atlassian product suite and ecosystem.
MBA or other relevant degree or certification

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigo

Platform: atlassian
Effort: medium