Marketing Campaigns Lead at Terra Security

Job description

Description Terra is the AI-native agentic pentesting platform. We run continuous, change-triggered offensive security across web apps, external networks, AI systems, and internal infrastructure, with a human on the loop. We're Series A, moving fast, and building the campaign engine that will carry us through the next stage. The role You own campaigns end to end. Concept to launch to reporting. Product launches, partner co-marketing, ABM plays, event-driven pushes, always-on nurture. You define what a campaign is at Terra and then you run it. You'll partner closely with PMM on messaging and positioning, and with Field and Growth on distribution, targeting, and pipeline goals. You'll either produce the assets yourself or brief and manage our in-house creative producer to get them done. Both muscles matter. This is an IC role. No direct reports. You're the campaign owner, not the campaign manager. What you'll do • Own the campaign calendar and every campaign on it: brief, plan, build, launch, measure, iterate • • Translate PMM messaging into channel-ready creative, copy, and journeys across email, paid, web, social, and events • • Run partner co-marketing campaigns with names like CrowdStrike, Palo Alto, and the coalitions we sit inside • • Ship the assets. Landing pages, emails, ad copy, one-pagers, nurture flows, sales enablement. Either you write and build, or you brief the producer and drive it to done • • Instrument every campaign so we know what worked, what didn't, and what to double down on • • Build the process. We have some. You'll sharpen what exists and add what's missing without turning us into a bureaucracy Logistics • Remote, US-based • Travel 10-20% for conferences, offsites, customer visits, and partner meetings How to apply Send a resume and a short note on the best campaign you've run and what made it work. No cover letter templates. ' Requirements • 6-10 years in B2B marketing, with real campaign ownership on your resume, not just execution • • Cybersecurity experience, non-negotiable. You know how CISOs buy, how security marketing lands, and how to write copy that doesn't get eye-rolled by a technical audience • • Partner marketing chops. You've run joint campaigns with ecosystem partners and know how to navigate legal, brand, and timeline friction • • Scrappy. You can write the email, build the landing page, brief the designer, pull the report, and run the retro, all in the same week • • Comfortable in the gray zone between "here's the playbook" and "figure it out." You can execute in a defined process and build one where none exists • • Strong writer. If you send us a cover letter that reads like ChatGPT wrote it, we'll know • • Bonus: experience marketing an AI-native product, or coming from a Series A / B startup that scaled its marketing motion

Requirements

Must-haves

You own campaigns end to end. Concept to launch to reporting. Product launches, partner co-marketing, ABM plays, event-driven pushes, always-on nurture. You define what a campaign is at Terra and then you run it.
This is an IC role. No direct reports. You're the campaign owner, not the campaign manager.
Own the campaign calendar and every campaign on it: brief, plan, build, launch, measure, iterate
Translate PMM messaging into channel-ready creative, copy, and journeys across email, paid, web, social, and events
Run partner co-marketing campaigns with names like CrowdStrike, Palo Alto, and the coalitions we sit inside
Ship the assets. Landing pages, emails, ad copy, one-pagers, nurture flows, sales enablement. Either you write and build, or you brief the producer and drive it to done
Instrument every campaign so we know what worked, what didn't, and what to double down on
Build the process. We have some. You'll sharpen what exists and add what's missing without turning us into a bureaucracy
Travel 10-20% for conferences, offsites, customer visits, and partner meetings
6-10 years in B2B marketing, with real campaign ownership on your resume, not just execution
Cybersecurity experience, non-negotiable. You know how CISOs buy, how security marketing lands, and how to write copy that doesn't get eye-rolled by a technical audience
Partner marketing chops. You've run joint campaigns with ecosystem partners and know how to navigate legal, brand, and timeline friction
Scrappy. You can write the email, build the landing page, brief the designer, pull the report, and run the retro, all in the same week
Comfortable in the gray zone between "here's the playbook" and "figure it out." You can execute in a defined process and build one where none exists
Strong writer. If you send us a cover letter that reads like ChatGPT wrote it, we'll know

Nice-to-haves

Bonus: experience marketing an AI-native product, or coming from a Series A / B startup that scaled its marketing motion

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: comeet
Effort: medium