Job description

Description: As the Channel Marketing Manager – Events, you’ll be the strategic and executional lead for event media efforts across Highspring and Vaco by Highspring brands. You will be responsible for leading the end-to-end planning, execution, and optimization of our event marketing initiatives. This role is pivotal in driving brand visibility, lead generation, and customer engagement through impactful events, conferences, trade shows, and experiential marketing. Essential Job Functions: To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Duties and Responsibilities: Manages and optimizes the company’s presence at industry events, trade shows, webinars, and partner-hosted activations to ensure brand consistency, audience engagement, and alignment with broader marketing goals Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms to drive awareness, registrations, and ROI Leads internal employee engagement for events by coordinating communications, promoting attendance, and enabling team members to represent the brand effectively Partners with executives to support thought leadership visibility at events through speaking opportunities, branded presentations, and personalized engagement strategies Oversees all aspects of channel marketing related to events, collaborating with sales, partnerships, and product marketing teams to drive demand generation and partner co-marketing Manages event-related web pages, content, and registration workflows to ensure alignment with campaign goals and seamless audience experience Analyzes event performance metrics and partner activation outcomes to inform future event strategies, report on impact, and continuously improve program execution Desired Competencies: Action Oriented- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm Collaborative - Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction Growth Mindset- Embraces challenges, seeks out inspiration in others, and is open to continuously improving and developing skills and business knowledge Learning Agility- Demonstrates courage and a willingness to learn by proactively accepting or requesting participation with unfamiliar tasks or projects Planning Forethought and Alignment- Plans and prioritizes work to meet commitments aligned with organizational goals Results Oriented- Consistently achieves results, even under tough circumstances Strategic Mindset- Looks from above to provide objective perspectives to represent strategies creating lasting business value Education and Experience: Bachelor’s Degree 3+ years of experience in events marketing, preferably in a professional services, B2B or talent solutions environment. Proven track record managing both organic and paid event strategies and execution. Deep understanding of social media platform best practices, algorithms, and audience engagement tactics. Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership. Familiarity with WordPress, HubSpot, Sprout Social, and major ad platforms. Strong writing and storytelling skills with the ability to tailor messages to different audiences. Analytical mindset with the ability to pull insights from data and make recommendations. Social Strategy Development – Ability to craft and execute comprehensive organic and paid social media strategies across multiple platforms. Platform Expertise – Deep working knowledge of LinkedIn, Instagram, TikTok, X (Twitter), Meta (Facebook), and emerging platforms. Content Planning & Creation – Strong editorial and visual eye with the ability to collaborate on or oversee the creation of compelling content. Campaign Management – Experience running targeted paid campaigns with clear KPIs and conversion goals. Travel Requirements: 25% #LI-Hybrid Determining compensation for this role (and others) at Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law, Highspring believes that the following salary range reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure to be between the range below. The individual may also be eligible for a variety of bonus and financial incentives based on individual and company performance. Base Compensation Range $75,000 — $90,000 USD EEO Notice Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law. Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@highspring.com . Highspring also wants all applicants to know their rights that workplace discrimination is illegal . Privacy Notice Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Highspring”) respects your privacy and are committed to providing transparent notice of our policies. California residents may access Highspring HR Notice at Collection for California Applicants and Employees here . Virginia residents may access our state specific policies here . Residents of all other states may access our policies here . Canadian residents may access our policies in English here and in French here . Residents of countries governed by GDPR may access our policies here . Additionally, submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. More details about Highspring’s use of AI can be found here ( highspring.com ). Further assessment of candidates beyond this initial phase will be conducted by recruiters and hiring managers.

Requirements

Must-haves

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.
Manages and optimizes the company’s presence at industry events, trade shows, webinars, and partner-hosted activations to ensure brand consistency, audience engagement, and alignment with broader marketing goals
Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms to drive awareness, registrations, and ROI
Leads internal employee engagement for events by coordinating communications, promoting attendance, and enabling team members to represent the brand effectively
Partners with executives to support thought leadership visibility at events through speaking opportunities, branded presentations, and personalized engagement strategies
Oversees all aspects of channel marketing related to events, collaborating with sales, partnerships, and product marketing teams to drive demand generation and partner co-marketing
Manages event-related web pages, content, and registration workflows to ensure alignment with campaign goals and seamless audience experience
Analyzes event performance metrics and partner activation outcomes to inform future event strategies, report on impact, and continuously improve program execution
Action Oriented- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
Collaborative - Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction
Growth Mindset- Embraces challenges, seeks out inspiration in others, and is open to continuously improving and developing skills and business knowledge
Learning Agility- Demonstrates courage and a willingness to learn by proactively accepting or requesting participation with unfamiliar tasks or projects
Planning Forethought and Alignment- Plans and prioritizes work to meet commitments aligned with organizational goals
Results Oriented- Consistently achieves results, even under tough circumstances
Strategic Mindset- Looks from above to provide objective perspectives to represent strategies creating lasting business value
Bachelor’s Degree
3+ years of experience in events marketing, preferably in a professional services, B2B or talent solutions environment.
Proven track record managing both organic and paid event strategies and execution.
Deep understanding of social media platform best practices, algorithms, and audience engagement tactics.
Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership.
Familiarity with WordPress, HubSpot, Sprout Social, and major ad platforms.
Strong writing and storytelling skills with the ability to tailor messages to different audiences.
Analytical mindset with the ability to pull insights from data and make recommendations.
Social Strategy Development – Ability to craft and execute comprehensive organic and paid social media strategies across multiple platforms.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: greenhouse
Effort: quick