About Mosai
Mosai™ is the intelligent care coordination platform that brings together the fragmented pieces of healthcare into a clear, connected picture. Like a mosaic, our platform unites data, people, and processes so providers can make better decisions, coordinate care in real time, and deliver improved outcomes. With Mosai, home-based care organizations can thrive in value-based care while giving every patient the right care, in the right place, at the right time. Learn more at mosai.com
Position Summary
The Director of Revenue Marketing owns the strategy, execution, and measurement of Mosai's demand generation and revenue marketing engine across digital marketing, account-based marketing, performance marketing, website and web experience, and marketing operations. Theis leader builds predictable, sales-qualified pipeline across home health, hospice, and physician practice segments and builds and leads a team that blends existing marketing talent with new hires as the function scales.
Essential Duties and Responsibilities:
Own and scale digital marketing strategy across search engine marketing, earned and paid social, display, web, retargeting, search engine optimization, email, and account-based marketing targeting high-value healthcare accounts.
Drive full-funnel campaign execution from awareness to conversion, grounded in B2B healthcare buying cycles and clinician, operational, and compliance buyer personas.
Build and manage a performance marketing engine across brand awareness, web strategy, search engine optimization, paid channels, and analytics, ensuring every campaign input ties clearly to pipeline and revenue outcomes.
Own the website end to end, including information architecture, content, landing pages, conversion-rate optimization, search engine optimization, site performance, and roadmap, as well as web development, design resources, and agency partners.
Lead cross-functional launch campaigns with Product Marketing, aligning messaging, landing pages, and demand channels.
Continuously analyze and optimize campaigns to improve conversion rates, customer acquisition cost, and return on advertising spend across all digital channels.
Own the marketing stack, including HubSpot Marketing Hub and CMS, attribution tools, marketing automation, analytics platforms, and website optimization tools.
Partner with Growth and Content Marketing to align paid and owned channels and improve lead quality.
Partner with Sales and Revenue Operations on funnel definitions, service-level agreements, and pipeline reporting.
Own the demand generation, digital, and web budget and report pipeline and revenue impact to the VP of Marketing and company leadership.
Establish a reporting cadence and dashboards that translate campaign, channel, and web performance into pipeline and revenue impact, giving leadership a clear and consistent view of what is working and where to allocate spend.
Build, lead, and develop revenue marketing employees, contractors, and agency partners as the function scales.
Establish and maintain campaign operations, lead and account lifecycle processes, routing, scoring, quality assurance, data quality, platform documentation, permissions, and continuity plans.
Ensure marketing systems, campaigns, data use, and digital experiences meet applicable privacy, consent, accessibility, security, brand, contractual, and regulatory requirements.
Perform other job-related duties as assigned.
Success Measures
Pipeline generated and marketing-sourced and marketing-influenced revenue.
Customer acquisition cost, return on advertising spend, and channel efficiency.
Account-based marketing penetration, lead-to-opportunity conversion, and lead quality.
Website traffic and conversion rate, organic search performance, funnel velocity, and forecast accuracy.
Minimum Requirements
Bachelor's degree in marketing, business, analytics, communications, or a related field, or an equivalent combination of education and relevant experience.
At least 9 years of progressive B2B demand generation, digital marketing, growth marketing, or revenue marketing experience, including at least 3 years leading people, agencies, or a function.
Demonstrated success building integrated programs that generated qualified pipeline and revenue in a SaaS, technology, or other complex B2B environment.
Advanced knowledge of paid media, account-based marketing, email, web strategy, conversion-rate optimization, organic search, campaign testing, and lifecycle marketing.
Strong command of B2B funnel metrics, pipeline forecasting, attribution approaches, customer acquisition cost, return on advertising spend, and budget optimization.
Hands-on experience with HubSpot or comparable marketing automation and CMS platforms, CRM data, analytics, advertising platforms, and website optimization tools.
Experience partnering with Sales and Revenue Operations on target accounts, funnel definitions, lead-management expectations, and pipeline reporting.
Proven team, agency, budget, project, and stakeholder leadership, with the ability to communicate performance and recommendations to executives.
Preferred Qualifications
Experience in healthcare technology, home-based care, value-based care, or another regulated industry.
Experience marketing to multiple healthcare segments, complex buying committees, or enterprise accounts.
Experience scaling a demand generation or revenue marketing function during a high-growth or transformation stage.
Relevant certifications in HubSpot, Google Ads, analytics, account-based marketing, or related platforms.
Work Environment and Travel
This position is open to applicants who currently reside in, or are willing to work from, one of the following states: FL, GA, IA, IN, KY, MI, MO, MS, NC, NE, NM, PA, SC, TN, TX. The Company reserves the right to update the list of eligible states at any time.
Occasional travel may be required for customer meetings, conferences, company events, planning sessions, or team meetings.
Physical Demands
This role regularly requires computer and office equipment use, repetitive keyboard and mouse motions, and extended periods of sitting or standing.
The employee must be able to communicate effectively in person and through telephone and video meetings.
The physical demands described here represent those required to perform the essential functions of the role. Reasonable accommodations may be made for individuals with disabilities.
**Be aware of employment fraud. All email communications from Mosai or its hiring managers originate from @mosai.com or addresses. We will never ask you for payment or require you to purchase any equipment. If you are suspicious or unsure about the validity of a job posting, we strongly encourage you to apply directly through our website.
Mosai is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or any other characteristic protected by applicable law. If you need a reasonable accommodation to apply because of a disability or incompatible assistive technology, contact careers@mosai.com. We will respond to accommodation requests as soon as reasonably possible.
Mosai participates in E-Verify. If you apply and are selected for a position, your eligibility to work in the United States will be verified through the E-Verify system.
Requirements
Must-haves
Drive full-funnel campaign execution from awareness to conversion, grounded in B2B healthcare buying cycles and clinician, operational, and compliance buyer personas.
Build and manage a performance marketing engine across brand awareness, web strategy, search engine optimization, paid channels, and analytics, ensuring every campaign input ties clearly to pipeline and revenue outcomes.
Lead cross-functional launch campaigns with Product Marketing, aligning messaging, landing pages, and demand channels.
Continuously analyze and optimize campaigns to improve conversion rates, customer acquisition cost, and return on advertising spend across all digital channels.
Own the marketing stack, including HubSpot Marketing Hub and CMS, attribution tools, marketing automation, analytics platforms, and website optimization tools.
Partner with Growth and Content Marketing to align paid and owned channels and improve lead quality.
Partner with Sales and Revenue Operations on funnel definitions, service-level agreements, and pipeline reporting.
Own the demand generation, digital, and web budget and report pipeline and revenue impact to the VP of Marketing and company leadership.
Build, lead, and develop revenue marketing employees, contractors, and agency partners as the function scales.
Establish and maintain campaign operations, lead and account lifecycle processes, routing, scoring, quality assurance, data quality, platform documentation, permissions, and continuity plans.
Ensure marketing systems, campaigns, data use, and digital experiences meet applicable privacy, consent, accessibility, security, brand, contractual, and regulatory requirements.
Perform other job-related duties as assigned.
Success Measures
Pipeline generated and marketing-sourced and marketing-influenced revenue.
Customer acquisition cost, return on advertising spend, and channel efficiency.
Nice-to-haves
Experience in healthcare technology, home-based care, value-based care, or another regulated industry.
Experience marketing to multiple healthcare segments, complex buying committees, or enterprise accounts.
Experience scaling a demand generation or revenue marketing function during a high-growth or transformation stage.
Relevant certifications in HubSpot, Google Ads, analytics, account-based marketing, or related platforms.
Work Environment and Travel
Physical Demands
This role regularly requires computer and office equipment use, repetitive keyboard and mouse motions, and extended periods of sitting or standing.
The employee must be able to communicate effectively in person and through telephone and video meetings.
Mosai participates in E-Verify. If you apply and are selected for a position, your eligibility to work in the United States will be verified through the E-Verify system.
Application prep
Use the role’s language and application details while tailoring your materials.