Job description

Description Develops and implements brand plans and tactics to meet US business objectives and interfaces with global brand teams. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies´ success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees. Duties & Responsibilities • Responsible for the development, implementation and execution of strategic plans that optimize sales, market share and revenue growth for a brand or set of brands in the short and long term. • To drive consistent execution of product strategies with internal and external cross functional teams. • To provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of therapeutic areas for brand area. • Actively pursues internal and external information and works in collaboration to make decisions that have broad impact. • To develop customer/channel specific marketing strategies by leveraging knowledge of all customer marketing channels and co-promotion partners to add market and brand value. • Optimizes the promotional mix for a brand based on allocated resources and recognizes the point of diminishing returns and redirects efforts when current approach in not achieving desired outcomes. • To initiate projects/programs that produce favorable bottom line results while planning robust sales and product supply forecasts. • To have close liaison with the field force to adopt customer´s perspectives in order to anticipate their expectations allowing development and evaluation of solutions accordingly • Performs all Company business in accordance with all regulations (e.g. EEO, FDA, OSHA etc.) and Company policies and procedures. • When violations are noted/observed they are to be immediately reported to management. • Demonstrates high ethical and professional standards with all business contacts in order to main BIAH´s excellent reputation within the community. • Successfully completes Compliance Modules assigned annually by the Company and develops challenging yet compliant advertising messages while avoiding regulatory agency warning letters. Requirements • Bachelor´s degree from an accredited institution required • Exhibit strong written & verbal communication skills along with excellent presentation, facilitation and interpersonal skills • Demonstrated organization, planning & project management skills along with solid decision making & negotiation skills. • Proven ability to work on multiple projects & prioritize effectively. • Demonstrated strategic thinking, initiative, and creativity and proven track record for innovation. • Show agility with a proven ability to develop and evolve strategic & tactical elements based on research data & industry trends. • Demonstrated problem solving and analytical skills. • Demonstrated ability to collaborate with stakeholders to deliver results in a highly matrixed organization. • Entrepreneurial drive with proven track record of achieving goals OR Entrepreneural drive with proven track record of meeting financial and other quantitative goals. • Demonstrated success working in a team environment. Manager Level : • In addition to Bachelor´s degree from an accredited institution required, five to seven (5-7) years or more previous product marketing, field sales or relevant work experience. AD Level: • In addition to Bachelor´s degree from an accredited institution required, seven to ten (7-10) years or more of previous product marketing, field sales or relevant work experience. Eligibility Requirements: • Must be legally authorized to work in the United States without restriction. • Must be willing to take a drug test and post-offer physical (if required). • Must be 18 years of age or older. Desired Skills, Experience and Abilities • Master´s degree preferred. • Although the position does not require people leadership experience the prior experience in leading projects is preferred.

Requirements

Must-haves

Develops and implements brand plans and tactics to meet US business objectives and interfaces with global brand teams.
Duties & Responsibilities
Responsible for the development, implementation and execution of strategic plans that optimize sales, market share and revenue growth for a brand or set of brands in the short and long term.
To drive consistent execution of product strategies with internal and external cross functional teams.
To provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of therapeutic areas for brand area.
Actively pursues internal and external information and works in collaboration to make decisions that have broad impact.
To develop customer/channel specific marketing strategies by leveraging knowledge of all customer marketing channels and co-promotion partners to add market and brand value.
Optimizes the promotional mix for a brand based on allocated resources and recognizes the point of diminishing returns and redirects efforts when current approach in not achieving desired outcomes.
To initiate projects/programs that produce favorable bottom line results while planning robust sales and product supply forecasts.
To have close liaison with the field force to adopt customer´s perspectives in order to anticipate their expectations allowing development and evaluation of solutions accordingly
Performs all Company business in accordance with all regulations (e.g. EEO, FDA, OSHA etc.) and Company policies and procedures.
When violations are noted/observed they are to be immediately reported to management.
Demonstrates high ethical and professional standards with all business contacts in order to main BIAH´s excellent reputation within the community.
Successfully completes Compliance Modules assigned annually by the Company and develops challenging yet compliant advertising messages while avoiding regulatory agency warning letters.
Bachelor´s degree from an accredited institution required
Exhibit strong written & verbal communication skills along with excellent presentation, facilitation and interpersonal skills
Demonstrated organization, planning & project management skills along with solid decision making & negotiation skills.
Proven ability to work on multiple projects & prioritize effectively.
Demonstrated strategic thinking, initiative, and creativity and proven track record for innovation.
Show agility with a proven ability to develop and evolve strategic & tactical elements based on research data & industry trends.
Demonstrated problem solving and analytical skills.
Demonstrated ability to collaborate with stakeholders to deliver results in a highly matrixed organization.

Nice-to-haves

Master´s degree preferred.
Although the position does not require people leadership experience the prior experience in leading projects is preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: successfactors
Effort: medium