Senior Director, New Product Commercialization (Emerging AI Ventures)

• Accelerate adoption . Drive commercialization and early revenue for Amp AI, new AI capabilities and API offerings.
• Co-sell with Sales and CS to land lighthouse Amp AI and API deals with enterprise brands and agencies, and turn them into referenceable case studies.
• Partner with Enablement, GSS (Pre-Sales) and Professional Services on launch readiness, including technical onboarding for API customers (integration scoping, sandbox access, first data pull).
• Lead AI-specific buyer conversations alongside GSS: data use, model transparency, security and procurement questions.
• Own product-line revenue. Partner with the commercial team to grow assigned new product lines and manage their revenue target.
• Own forecasting and pipeline reporting for Amp AI, AI add-ons and API products.
• Provide input on pricing and packaging, including AI add-on vs. bundled pricing, usage- or volume-based API tiers, and platform vs. partner licensing.
• Track attach and expansion: how Amp AI and API usage drive upsell into the core Zappi platform.
• Build repeatability. Turn early wins into playbooks and proof points mainline reps can run on their own.
• Coach Sales and CS, and codify winning pitches, demos and objection handling into GTM playbooks.
• Run win/loss analysis and feedback loops with Product and Product Marketing to shape the AI and API roadmap and messaging.
• Identify the use cases and buyer personas (insights, brand, media, data and engineering teams) where each product wins.
• Graduate to scale. Move proven products into the core sales motion once fit, economics and repeatable patterns are validated.
• Own the commercial gates of the Stage Gate process, including scale, pivot or sunset recommendations for each AI and API offering.
• Run the graduation framework (success thresholds and timing) set with the VP, and manage hand-off to mainline Sales and CS.
• Skills, Knowledge & Expertise
• 5-8+ years sales and or product experience within Market Research, Insights or Martech based SaaS solutions
• Proven success launching and scaling new products or business lines.
• Skilled collaborator able to influence cross-functionally and build structure from ambiguity.
• Strong commercial acumen, storytelling, and strategic thinking.
• Entrepreneurial mindset energized by experimentation, iteration, and measurable results.
• Success Metrics
• Overlay team achieves or exceeds product-line revenue targets.
• Sales and CS actively engage, advocate, and introduce new products into their accounts.

None flagged.