Job description

Meta's Global Media Organization is seeking an experienced paid media leader to join our Family of Apps (FOA) Media team. This team is responsible for media strategy, planning, and execution across WhatsApp, Facebook, Instagram, Threads, and Creators. In this role, you will own end-to-end media strategy and planning for FOA campaigns — from insight-driven brief development through channel planning and executional rigor. You will partner closely with Marketing, Insights & Analytics, Decision Science, Creative, Partnerships, and Marketing Technology teams to deliver integrated programs that connect brand objectives to measurable media outcomes. You will bring both strategic depth and executional precision — designing data-informed media strategies by forming hypotheses, building frameworks from historical performance, research, and marketplace knowledge — then ensuring those strategies are activated with rigor across both direct and programmatic platforms across digital, TV/CTV, audio, OOH, social, custom programs, and more. We're looking for someone with range: a thinker who moves fluidly between strategic frameworks and tactical execution, who understands platform-level programmatic tradeoffs, and who partners with agency teams to define clear activation standards and ensure consistent execution quality in how campaigns come to life. Develop data-informed media strategies grounded in business objectives, audience insights, and marketplace trends — forming and validating hypotheses using past performance, research, and competitive intelligence Define media strategy briefs including campaign parameters, audience and channel strategies, and testing/learning agendas Build integrated, multi-channel media plans spanning digital, TV/CTV, audio, OOH, paid social, and custom programs Champion executional rigor by guiding agency partners on platform setup, targeting strategies, bid management, and in-flight optimization Monitor campaign performance, troubleshoot execution issues, and drive continuous optimization across channels Partner with Decision Science to develop measurement plans, learning agendas, and testing frameworks that inform future strategy and investment Manage agency relationships with a focus on strategic partnership, accountability, and continuous improvement in activation quality Collaborate cross-functionally across Global Media, Marketing, Insights, Decision Science, Creative, and MarTech to deliver integrated, high-impact programs Define, document, and evolve media best practices and scalable frameworks that improve team efficiency and media effectiveness Project-manage complex workstreams and deliverables across multiple concurrent programs Provide thought leadership on the evolving media landscape and strategic recommendations to marketing leadership Leverage AI tools and workflows to improve planning efficiency, streamline reporting, and scale the team's output Contribute to building the team's identity and culture — mentoring peers, sharing learnings, and strengthening cross-functional relationships Currently has, or is in the process of obtaining, a BA/BS degree in Marketing, Business, Economics, Communications, or a related field 7+ years of experience in media strategy, planning, or buying — either at an agency, client-side, or media/ad tech organization Experience developing and executing integrated, multi-channel media strategies across digital, video, social, and emerging channels Understanding of programmatic media buying, including platform mechanics, audience/data management, and optimization levers Experience managing media agency partners to deliver against both strategic and executional standards Proven ability to form strategic hypotheses and build media frameworks grounded in data and marketplace knowledge Experience with media measurement and analytics — including methodologies such as brand lift, conversion lift, A/B testing, and MMM Project management skills with experience managing multiple campaigns in fast-paced, deadline-driven environments Communication skills with the ability to influence cross-functional stakeholders at multiple levels Experience leveraging AI tools to optimize media workflows, improve efficiency, or enhance planning processes Comfort operating in ambiguous environments and driving clarity through structure Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Hands-on experience with major demand-side platforms and programmatic buying tools Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Programmatic and Social Platform Certifications Experience at a media holding company or full-service agency with exposure to large brand accounts Demonstrated interest in emerging AI/ML applications across the media lifecycle Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Understanding of ad operations, trafficking, and platform-level campaign configuration

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Keywords to mirror

aiml

Platform: meta
Effort: medium