Marketing Director at WebMD

Job description

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. Job Overview: We are seeking an experienced Marketing Director to define and lead the global marketing strategy for Medscape Education across the US and international markets. This is a senior, high-visibility role that combines strategic vision with hands-on leadership. You will have the mandate to build and scale a global marketing organization that strengthens our value proposition, enhances our positioning with pharma and biotech clients, and accelerates growth across therapeutic areas and geographies. This is a unique opportunity to join an established, trusted brand — while shaping a modern, forward-looking marketing function with significant executive sponsorship. Key Responsibilities: Leadership & Team Development • Build, mentor, and lead a growing team of marketing professionals in the US and UK. • Set the strategic direction and oversee execution of integrated marketing programs. Strategy & Planning • Develop and own the global marketing plan (US and ex-US), aligning to commercial goals and evolving pharma/biotech market needs. • Shape Medscape Education’s go-to-market strategy, brand positioning, and client-facing messaging. Partnership & Collaboration • Partner with senior commercial leaders to translate therapeutic area priorities and client needs into impactful marketing strategies. • Collaborate with product, content, and partnership teams to drive market differentiation. Brand & Market Presence • Lead the development of high-quality messaging, campaigns, and thought leadership that articulate Medscape’s value to global pharma and medcomms partners. • Oversee our presence at key industry events, channels, and forums to reinforce market leadership. Innovation & Optimization • Introduce new tools, processes, and approaches to enhance efficiency, measurement, and impact. • Bring a forward-thinking perspective on how Medscape Education engages pharma clients globally. What We’re Looking For: • Industry Expertise Deep experience marketing to pharmaceutical, biotech, or medical education audiences. Understanding of medical affairs is highly advantageous. Leadership Experience • 10+ years in senior B2B healthcare/pharma marketing roles, including several years in a leadership capacity. • Demonstrated success building or scaling global marketing teams and functions. Strategic & Commercial Acumen • Strong track record partnering with commercial organizations to shape strategy and drive revenue growth. • Proven ability to design and deliver integrated marketing plans that achieve measurable outcomes. Skills & Attributes • Excellent communicator with the ability to engage senior stakeholders and clients confidently. • Adept at balancing strategic thinking with operational execution. • Experience managing budgets, planning cycles, and global initiatives in matrixed organisations. Why Join Us? At Medscape Education, you’ll find the stability of a global healthcare leader combined with the entrepreneurial energy of a team building something new. We are investing in marketing as a growth engine — and this role will have the visibility, resources, and influence to make a significant impact quickly. If you are an experienced healthcare marketing leader looking to shape a global function with real strategic influence, we would love to hear from you. Salary range: $120,000 - $140,000 Bonus Eligible: This position is also eligible for a discretionary company bonus, based upon business results. Benefits: Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment: • Health Insurance (medical, dental, and vision coverage) • Paid Time Off (including vacation, sick leave, and flexible holiday days) • 401(k) Retirement Plan with employer matching • Life and Disability Insurance • Employee Assistance Program (EAP) • Commuter and/or Transit Benefits (if applicable) Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.

Requirements

Must-haves

This is a unique opportunity to join an established, trusted brand — while shaping a modern, forward-looking marketing function with significant executive sponsorship.
Leadership & Team Development
Build, mentor, and lead a growing team of marketing professionals in the US and UK.
Set the strategic direction and oversee execution of integrated marketing programs.
Strategy & Planning
Develop and own the global marketing plan (US and ex-US), aligning to commercial goals and evolving pharma/biotech market needs.
Shape Medscape Education’s go-to-market strategy, brand positioning, and client-facing messaging.
Partnership & Collaboration
Partner with senior commercial leaders to translate therapeutic area priorities and client needs into impactful marketing strategies.
Collaborate with product, content, and partnership teams to drive market differentiation.
Brand & Market Presence
Lead the development of high-quality messaging, campaigns, and thought leadership that articulate Medscape’s value to global pharma and medcomms partners.
Oversee our presence at key industry events, channels, and forums to reinforce market leadership.
Innovation & Optimization
Introduce new tools, processes, and approaches to enhance efficiency, measurement, and impact.
Bring a forward-thinking perspective on how Medscape Education engages pharma clients globally.
Industry Expertise
Deep experience marketing to pharmaceutical, biotech, or medical education audiences. Understanding of medical affairs is highly advantageous.
Leadership Experience
10+ years in senior B2B healthcare/pharma marketing roles, including several years in a leadership capacity.
Demonstrated success building or scaling global marketing teams and functions.
Strategic & Commercial Acumen
Strong track record partnering with commercial organizations to shape strategy and drive revenue growth.
Proven ability to design and deliver integrated marketing plans that achieve measurable outcomes.

Nice-to-haves

None flagged.

Application prep

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Benefits

Benefits detected in the listing.

Health Insurance

Dental

Vision

401(K)

Paid Time Off