Job description

Developer Advocate We’re looking for an experienced Developer Advocate in our SF Office. Our work informs teams at every level of the company and drives key roadmap decisions. Asana’s developer platform is growing, and we need a credible external voice in the developer and AI community. This role is about presence, trust, and distribution. You will represent Asana in the spaces where developers and builders actually live: on social media, at conferences, in forums, and through the content you create, and you will represent those developers at Asana. We’re looking for the kind of person other developers follow because they consistently reinforce a trusted feedback loop between developers and the companies they’re building with. We need someone who can speak with real authority on agents and agentic workflows — and can articulate, better than anyone outside the company, how Asana creates value in an agentic world. If people in your corner of the developer community already look to you for approaches to AI, agentic workflows, and/or productivity tooling, we want to talk. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Design and execute developer engagement strategies that drive adoption of Asana’s platform, APIs, and SDKs. Author high-quality technical content, including sample apps, code tutorials, technical blog posts, and API documentation. Engage with the developer community across forums, events, workshops, and social channels, serving as the primary advocate for developer needs. Partner closely with Product Management, Engineering, and Design to provide actionable developer feedback and help shape platform roadmaps. Build strong cross-functional relationships with Marketing, Business Development, and Solutions Engineering to support partner integrations and growth. Mentor and guide junior advocates and community members, elevating advocacy best practices across the organization. About you Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. Proven track record as a Developer Advocate, Developer Relations Engineer, or Senior Software Engineer with substantial experience building developer community programs. Deep technical background with hands-on experience building and consuming RESTful APIs, webhooks, and modern SDKs in languages like JavaScript, Python, or Ruby. Excellent written and verbal communication skills, with a passion for breaking down complex technical topics into engaging, accessible content. Strong empathetic approach to developer experience, with a passion for understanding user pain points and championing their solutions internally. Strategic mindset with experience defining success metrics, analyzing API usage data, and translating community feedback into product enhancements. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $182,000-$207,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: Mental health, wellness & fitness benefits Career coaching & support Inclusive family building benefits Long-term savings or retirement plans In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

Requirements

Must-haves

Developer Advocate
What you’ll achieve
Design and execute developer engagement strategies that drive adoption of Asana’s platform, APIs, and SDKs.
Author high-quality technical content, including sample apps, code tutorials, technical blog posts, and API documentation.
Engage with the developer community across forums, events, workshops, and social channels, serving as the primary advocate for developer needs.
Partner closely with Product Management, Engineering, and Design to provide actionable developer feedback and help shape platform roadmaps.
Build strong cross-functional relationships with Marketing, Business Development, and Solutions Engineering to support partner integrations and growth.
Mentor and guide junior advocates and community members, elevating advocacy best practices across the organization.
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
Proven track record as a Developer Advocate, Developer Relations Engineer, or Senior Software Engineer with substantial experience building developer community programs.
Deep technical background with hands-on experience building and consuming RESTful APIs, webhooks, and modern SDKs in languages like JavaScript, Python, or Ruby.
Excellent written and verbal communication skills, with a passion for breaking down complex technical topics into engaging, accessible content.
Strong empathetic approach to developer experience, with a passion for understanding user pain points and championing their solutions internally.
Strategic mindset with experience defining success metrics, analyzing API usage data, and translating community feedback into product enhancements.
What we’ll offer
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences
Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aiapijavascriptpython

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Effort: quick

Benefits

Benefits detected in the listing.

Wellness