Job description

Significant hands-on experience leading marketing strategy and integrated campaigns is required. Ready to lead an award-winning marketing team inside a Fortune 100 company? Do you love marketing strategy and want to own growth programs that reach millions of prospects each day? Join our Acquisition Partner Marketing team! As Senior Manager, Marketing, you will set the strategy and direction for partner-facing acquisition marketing, owning a portfolio that spans brand guidance, customer experience, creative, and asset management. You will lead agency partners and work across teams to bring that strategy to market. You will work closely with our internal Comparion Insurance Agency and external stakeholders to shape strategies and go-to-market plans, partnering with Marketing Insights to ground decisions in customer insights. You will also work with our internal creative agency, Copper Giants, to develop high-quality creative that supports business growth. You will be accountable for strategy, creative and user experience, print and digital quality, marketing investment, and performance. If you love direct-to-consumer and partner marketing and care about both big-picture strategy and excellent execution, this is an opportunity to make an impact. It's an exciting time for partner marketing. We're rethinking how we deliver expertise and solutions to our partners and how we work as a marketing team. That includes using AI and marketing technology to move faster, test more, improve creative, and build more effective growth programs. Responsibilities • Own the strategy, roadmap, and performance of partner-facing acquisition marketing programs across a portfolio of campaigns and partners. • Lead, coach, and develop marketing talent and agency partners, strengthening strategic thinking, creative quality, and execution. • Define and govern the Comparion customer journey, ensuring consumers receive clear, useful experiences and communications from their agent or the agency. • Serve as a senior marketing partner to sales leadership, shaping priorities and directing marketing support toward high-value opportunities. • Own the annual marketing plan and budget, guiding investment decisions and tradeoffs based on customer and business value. • Transform how creative assets are developed and delivered by evolving the digital asset management (DAM) system into an AI-powered capability, scaling adoption and measuring impact across Liberty Mutual and Comparion. • Partner with analytics teams to establish KPIs, translate performance into insights, and lead testing and continuous improvement. • Turn customer insights, performance data, stakeholder input, and business priorities into a multi-year growth strategy and roadmap. • Use approved AI tools to accelerate research, content development, creative iteration, and reporting while meeting enterprise governance, brand, and compliance standards. • Evaluate emerging AI and MarTech capabilities, pilot promising solutions, and scale approaches that improve marketing effectiveness and team efficiency. • Represent the team's perspective with senior stakeholders and across enterprise forums, building alignment around strategy, priorities, and investment. This role draws on significant experience developing and leading digital marketing strategies, using data and creative analytics to inform decisions, and managing complex marketing programs and budgets. Experience with partner, affinity, or channel marketing is preferred, as is prior advertising agency experience. You'll bring hands-on knowledge of AI-enabled marketing tools and the broader marketing technology landscape, along with an understanding of customer segmentation and integrated marketing. Strong communication and presentation skills will help you lead work across internal teams, agencies, and partners and influence senior stakeholders. PowerPoint proficiency and working familiarity with HTML and Adobe Illustrator are also valuable for the role. • Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required • Minimum 7 years of relevant and progressively more responsible experience within a marketing driven organization • Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team`s performance • Demonstrates understanding of insurance industry, products, services, and trends • Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization 10%

Requirements

Must-haves

Significant hands-on experience leading marketing strategy and integrated campaigns is required.
Own the strategy, roadmap, and performance of partner-facing acquisition marketing programs across a portfolio of campaigns and partners.
Lead, coach, and develop marketing talent and agency partners, strengthening strategic thinking, creative quality, and execution.
Define and govern the Comparion customer journey, ensuring consumers receive clear, useful experiences and communications from their agent or the agency.
Serve as a senior marketing partner to sales leadership, shaping priorities and directing marketing support toward high-value opportunities.
Own the annual marketing plan and budget, guiding investment decisions and tradeoffs based on customer and business value.
Transform how creative assets are developed and delivered by evolving the digital asset management (DAM) system into an AI-powered capability, scaling adoption and measuring impact across Liberty Mutual and Comparion.
Partner with analytics teams to establish KPIs, translate performance into insights, and lead testing and continuous improvement.
Turn customer insights, performance data, stakeholder input, and business priorities into a multi-year growth strategy and roadmap.
Use approved AI tools to accelerate research, content development, creative iteration, and reporting while meeting enterprise governance, brand, and compliance standards.
Evaluate emerging AI and MarTech capabilities, pilot promising solutions, and scale approaches that improve marketing effectiveness and team efficiency.
Represent the team's perspective with senior stakeholders and across enterprise forums, building alignment around strategy, priorities, and investment.
Minimum 7 years of relevant and progressively more responsible experience within a marketing driven organization
Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team`s performance
Demonstrates understanding of insurance industry, products, services, and trends
Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization

Nice-to-haves

Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

goai

Platform: icims
Effort: medium