Senior Director of Product Marketing at GuidePoint Security

Job description

GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk. GuidePoint is looking for a seasoned and strategic Product Marketing leader with deep experience in information security, cybersecurity services, or B2B SaaS technology organizations. This senior leadership role will sit on the Corporate Marketing leadership team, reporting directly to the Chief Marketing Officer. This individual will set the strategic direction for product/service marketing, build and mentor a high-performing team, and partner with executive stakeholders across the organization to define market positioning, drive go-to-market strategy, and accelerate revenue growth for GuidePoint Security's full portfolio of professional services and solutions. The ideal candidate is a proven executive who thrives in fast-paced, high-growth environments. You bring a deep command of the cybersecurity landscape and are passionate about translating complex technical capabilities into compelling market narratives that resonate with buyers at every level of the organization. Roles and Responsibilities: Lead Product Marketing team vision, strategy, and roadmap to align with and promote overall company goals Lead and scale go-to-market strategy and execution for new and existing service solution offerings, including launch planning, sales enablement, and competitive positioning Master storyteller – translate technical content from SMEs into compelling collateral and thought leadership that draws customers in and clearly articulates how our service solutions address critical cybersecurity challenges Position GuidePoint's professional services from a thought leadership and competitive perspective, with a deep understanding of buyer personas and the enterprise purchase journey Conduct market and competitive analysis to inform services positioning and executive decision-making Work cross-functionally with Professional Services, Sales, Corporate Marketing, and Regional Marketing to ensure cohesive GTM execution and consistent messaging Oversee the company's content strategy including blog, white papers, case studies, webinars, and executive presentations Build and develop the Product Marketing team; manage budget and resource allocation to drive measurable pipeline and sales enablement impact Required Experience: 12+ years' experience in marketing with at least 3 years in a people leadership role Must have significant cybersecurity or information security industry experience; managed services or professional services background strongly preferred Detail-oriented and organized leader who can manage multiple projects and initiatives simultaneously Strong communication, presentation, and leadership skills with experience engaging executive-level stakeholders Demonstrated success in defining market positioning and orchestrating the launch of differentiated products/services that drive measurable pipeline and revenue impact Excellent written and verbal communication skills, including thought leadership and executive-level content development Subject matter expertise in cybersecurity products and services, including specific industry and technical knowledge Demonstrates a willingness to learn and use AI-enabled tools Deep understanding of how a product/service is sold and the channels they are sold into Proven ability to influence and align cross-functional teams at the executive level. Experience building trusted partnerships with Sales, Marketing, Professional Services, and Leadership is essential. Experience managing and developing direct reports, including hiring, coaching, and performance management Travel Requirements: Up to 20% travel required, including industry conferences, customer engagements, and company events Physical Requirements: Sedentary work Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day We use Greenhouse Software as our applicant tracking system and Zoom Scheduler for HR screen request scheduling. At times, your email may block our communication with you. Please be sure to check your SPAM folder so that you don't miss updates on your application. Why GuidePoint? GuidePoint Security is a rapidly growing, profitable, privately-held value added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 1,300 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 6,200 customers. Firmly-defined core values drive all aspects of the business, which have been paramount to the company’s success and establishment of an enjoyable workplace atmosphere. At GuidePoint, your colleagues are knowledgeable, skilled, and experienced and will seek to collaborate and provide mentorship and guidance at every opportunity. This is a unique and rare opportunity to grow your career along with one of the fastest growing companies in the nation. Some added perks…. Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions) Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family). If you choose the High Deductible / HSA plan, GPS will contribute in 4 equal quarterly installments: ($850 per EE annually / $1750 per family annually (includes spouse/children/family options) Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans 12 corporate holidays and a Flexible Time Off (FTO) program Healthy mobile phone and home internet allowance Eligibility for retirement plan after 2 months at open enrollment Pet Benefit Option

Requirements

Must-haves

Lead Product Marketing team vision, strategy, and roadmap to align with and promote overall company goals
Lead and scale go-to-market strategy and execution for new and existing service solution offerings, including launch planning, sales enablement, and competitive positioning
Position GuidePoint's professional services from a thought leadership and competitive perspective, with a deep understanding of buyer personas and the enterprise purchase journey
Conduct market and competitive analysis to inform services positioning and executive decision-making
Work cross-functionally with Professional Services, Sales, Corporate Marketing, and Regional Marketing to ensure cohesive GTM execution and consistent messaging
Oversee the company's content strategy including blog, white papers, case studies, webinars, and executive presentations
Build and develop the Product Marketing team; manage budget and resource allocation to drive measurable pipeline and sales enablement impact
12+ years' experience in marketing with at least 3 years in a people leadership role
Detail-oriented and organized leader who can manage multiple projects and initiatives simultaneously
Strong communication, presentation, and leadership skills with experience engaging executive-level stakeholders
Demonstrated success in defining market positioning and orchestrating the launch of differentiated products/services that drive measurable pipeline and revenue impact
Excellent written and verbal communication skills, including thought leadership and executive-level content development
Subject matter expertise in cybersecurity products and services, including specific industry and technical knowledge
Demonstrates a willingness to learn and use AI-enabled tools
Deep understanding of how a product/service is sold and the channels they are sold into
Proven ability to influence and align cross-functional teams at the executive level. Experience building trusted partnerships with Sales, Marketing, Professional Services, and Leadership is essential.
Experience managing and developing direct reports, including hiring, coaching, and performance management
Up to 20% travel required, including industry conferences, customer engagements, and company events
Sedentary work
Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day
Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day
This is a unique and rare opportunity to grow your career along with one of the fastest growing companies in the nation. Some added perks….
Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)

Nice-to-haves

Must have significant cybersecurity or information security industry experience; managed services or professional services background strongly preferred

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

goai

Platform: greenhouse
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Benefits

Benefits detected in the listing.

Dental

Vision