Digital Product Marketing Manager at Rayyan Systems Inc

Job description

This is a remote position. Digital Product Marketing Manager, Rayyan Systems, Inc. Job Description Rayyan Systems, Inc. is seeking a Digital Product Marketing Manager to design, execute and manage a global digital product marketing strategy. The Digital Product Marketing Manager will breakdown the customer journey, and design and develop marketing programs to raise awareness and cultivate interest in Rayyan products and services among the global research community. This role includes several important responsibilities, including mapping the customer journey in order to build a B2C sales funnel with the goal of increasing the evaluation, commitment and sales of Rayyan, and supporting B2B sales through marketing programs that generate interested prospects, qualified leads, and potential deals that support enterprise sales. Reporting directly to the CEO, the Digital Product Marketing Manager will work closely with internal and external stakeholders to ensure alignment, including with the Product Management, Sales, and Engineering teams.   About Rayyan Rayyan is a SaaS research collaboration platform, featuring an AI-assisted workbench to help accelerate the process of searching, extracting, and synthesizing relevant information from research papers to inform evidence-based decision-making, including evidence-based medicine. Job Location: Rayyan Systems, Inc. is headquartered in Cambridge, Massachusetts, United States. The job is remote. Key Responsibilities: • Devise a global product marketing strategy with prioritizations of regions, countries, sectors, industries and personae to scale users and revenues rapidly • Develop the organizational capabilities to enable and support marketing success • Identify potential marketing partners / vendors, including setting selection criteria • Establish and achieve marketing objectives using internal and external resources • Drive adoption of company marketing programs among partner organizations • Achieve quarterly objectives with milestone metrics and progress tracking • Adjust and adapt strategies to support new company initiatives and objectives • Provide market feedback on product pricing, packaging and desired functionality • Share a love for researchers and the good they are doing for societies and humanity Requirements Qualifications: • 5+ years of demonstrated experience with product marketing, overseeing digital asset creation, and digital marketing campaign management • A strong familiarity with how the sales of enterprise software, scientific and medical research software, workflow tools and/or publications differs, both B2C and B2B • Experience in the professional information services, scientific and medical publishing, SaaS software, or academic, governmental or non-governmental research organizations • Experience analyzing and developing strategies, processes, key performance indicators, and organizing teams to drive success • High-energy personality with excellent communication and presentation skills • Strong project and program management skills including development and execution of global and regional marketing plans • Demonstrated leadership skills and an ability to work autonomously and as a team player • Problem-solving disposition with a constant desire to improve performance and outcomes • Ability to deliver initiatives from conception through completion on time and on budget • Process oriented and knows how to experiment, design, monitor, predict and measure success • A strong sense of urgency and accountability is required • International work experience across cultures is highly desirable • A comprehensive understanding of GDPR/CCA privacy rules and regulations • The ability to evaluate, adopt and learn new tools quickly. Skills: • Fluency in English with excellent writing skills is a must • CRM software tools and marketing campaign tools • Microsoft Office 365 Rayyan Systems is an equal opportunity employer.

Requirements

Must-haves

This is a remote position.
Digital Product Marketing Manager, Rayyan Systems, Inc.
Rayyan Systems, Inc. is seeking a Digital Product Marketing Manager to design, execute and manage a global digital product marketing strategy.
Reporting directly to the CEO, the Digital Product Marketing Manager will work closely with internal and external stakeholders to ensure alignment, including with the Product Management, Sales, and Engineering teams.
Devise a global product marketing strategy with prioritizations of regions, countries, sectors, industries and personae to scale users and revenues rapidly
Develop the organizational capabilities to enable and support marketing success
Identify potential marketing partners / vendors, including setting selection criteria
Establish and achieve marketing objectives using internal and external resources
Drive adoption of company marketing programs among partner organizations
Achieve quarterly objectives with milestone metrics and progress tracking
Adjust and adapt strategies to support new company initiatives and objectives
Provide market feedback on product pricing, packaging and desired functionality
Share a love for researchers and the good they are doing for societies and humanity
5+ years of demonstrated experience with product marketing, overseeing digital asset creation, and digital marketing campaign management
A strong familiarity with how the sales of enterprise software, scientific and medical research software, workflow tools and/or publications differs, both B2C and B2B
Experience in the professional information services, scientific and medical publishing, SaaS software, or academic, governmental or non-governmental research organizations
Experience analyzing and developing strategies, processes, key performance indicators, and organizing teams to drive success
High-energy personality with excellent communication and presentation skills
Strong project and program management skills including development and execution of global and regional marketing plans
Demonstrated leadership skills and an ability to work autonomously and as a team player
Problem-solving disposition with a constant desire to improve performance and outcomes
Ability to deliver initiatives from conception through completion on time and on budget
Process oriented and knows how to experiment, design, monitor, predict and measure success
A strong sense of urgency and accountability is required

Nice-to-haves

None flagged.

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