Product Manager, DSP (AdTech Experience Required) at AdQuick

Job description

About AdQuick AdQuick is the leading out-of-home (OOH) advertising platform. Our mission is to empower everyone to put their message into the world by removing all barriers to OOH ad buying. We’ve built a platform that makes it as easy to plan, buy, and measure a billboard as it is to run a Facebook ad. We are a high-growth, venture-backed team (supported by investors like Alexis Ohanian) dedicated to making the physical world of advertising as data-driven and accessible as the digital one. The Role As the Product Manager for our Demand Side Platform (DSP), you will own the engine that powers programmatic OOH buying. You will sit at the intersection of complex RTB (Real-Time Bidding) protocols and the unique physical constraints of outdoor media. Your goal is to build a world-class buying experience that allows agencies and brands to execute high-performance OOH campaigns with the same precision and speed they expect from digital channels. What you’ll do: • Own the DSP Roadmap: Define and execute the vision for AdQuick’s programmatic buying platform. You’ll prioritize features that drive advertiser ROI, from automated bidding strategies to advanced audience targeting. • Bridge the Physical & Digital: Build products that translate digital programmatic standards (OpenRTB) into the OOH world, handling unique variables like loop frequencies, creative approvals, and geolocation-based triggers. • Scale Programmatic OOH: Work closely with our SSP partners and internal supply teams to integrate with 600k+ DOOH screens globally, ensuring seamless inventory discovery and transaction. • Drive Data-Centric Innovation: Partner with our Analytics and Data Science teams to build measurement and attribution tools that prove the impact of every dollar spent on our platform. • Be the Voice of the Buyer: Regularly engage with power users at top-tier agencies and brands to understand their pain points and translate them into scalable product solutions. • Cross-functional Leadership: Lead a dedicated squad of engineers and designers. You will be responsible for the "Why" and the "What," while empowering your team to excel at the "How." What you’ll bring: • Ad Tech Expertise: 4+ years of product management experience, specifically within the programmatic ecosystem (DSP, SSP, or Exchange). You know what a bid request looks like and understand the nuances of the IAB standards. • Technical Fluency: You are comfortable discussing APIs, system architecture, and data pipelines with engineers. You don’t need to code, but you do need to understand how technical debt affects your roadmap. • Outcome-Oriented Mindset: You don't just ship features; you move metrics. You have a track record of driving revenue growth, increasing spend-per-user, or improving platform efficiency. • Strategic Thinking: The ability to take a messy, emerging market (Programmatic OOH) and create a structured, prioritized path forward. • Exceptional Communication: You can explain complex auction dynamics to a customer and business goals to an engineer, ensuring everyone is aligned and inspired. Who you are: • Extreme Owner: You take full responsibility for your product’s success. When a campaign fails or a feature bugs out, you’re the first one digging into the "why." • Scrappy & Ambitious: You thrive in a fast-paced, startup environment. You’d rather "try it" and learn than wait for a perfect plan. • Analytical: You are "data-obsessed." SQL skills are a major plus, but the ability to interpret data to make hard prioritization calls is a requirement. • Customer-Insane: You have genuine empathy for the media buyer. You want to make their job not just easier, but a "delight." Preferred Qualifications: • Bachelor’s degree in Computer Science, Engineering, or a related technical field. An MBA or equivalent business experience is a plus. • Experience specifically in Digital Out-of-Home (DOOH) or location-based marketing. • Prior experience at a high-growth startup. • Hands-on experience with AI/ML-driven bidding optimizations. Our Values: • Make customers insanely happy. • Make out-of-home easy. • Try it. • Extreme ownership. • Hard work wins. • Honest because we care. • Sense of urgency. • Don't take ourselves tooh seriously.

Requirements

Must-haves

Own the DSP Roadmap: Define and execute the vision for AdQuick’s programmatic buying platform. You’ll prioritize features that drive advertiser ROI, from automated bidding strategies to advanced audience targeting.
Scale Programmatic OOH: Work closely with our SSP partners and internal supply teams to integrate with 600k+ DOOH screens globally, ensuring seamless inventory discovery and transaction.
Drive Data-Centric Innovation: Partner with our Analytics and Data Science teams to build measurement and attribution tools that prove the impact of every dollar spent on our platform.
Be the Voice of the Buyer: Regularly engage with power users at top-tier agencies and brands to understand their pain points and translate them into scalable product solutions.
Cross-functional Leadership: Lead a dedicated squad of engineers and designers. You will be responsible for the "Why" and the "What," while empowering your team to excel at the "How."
Technical Fluency: You are comfortable discussing APIs, system architecture, and data pipelines with engineers. You don’t need to code, but you do need to understand how technical debt affects your roadmap.
Outcome-Oriented Mindset: You don't just ship features; you move metrics. You have a track record of driving revenue growth, increasing spend-per-user, or improving platform efficiency.
Strategic Thinking: The ability to take a messy, emerging market (Programmatic OOH) and create a structured, prioritized path forward.
Exceptional Communication: You can explain complex auction dynamics to a customer and business goals to an engineer, ensuring everyone is aligned and inspired.
Extreme Owner: You take full responsibility for your product’s success. When a campaign fails or a feature bugs out, you’re the first one digging into the "why."
Scrappy & Ambitious: You thrive in a fast-paced, startup environment. You’d rather "try it" and learn than wait for a perfect plan.
Analytical: You are "data-obsessed." SQL skills are a major plus, but the ability to interpret data to make hard prioritization calls is a requirement.
Customer-Insane: You have genuine empathy for the media buyer. You want to make their job not just easier, but a "delight."

Nice-to-haves

Bachelor’s degree in Computer Science, Engineering, or a related technical field. An MBA or equivalent business experience is a plus.
Experience specifically in Digital Out-of-Home (DOOH) or location-based marketing.
Prior experience at a high-growth startup.
Hands-on experience with AI/ML-driven bidding optimizations.

Application prep

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Keywords to mirror

sqlaiml

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Effort: medium

Benefits

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Vision