Job description

The Lifecycle Marketing Specialist supports the lifecycle journey by building, testing, and launching automated marketing campaigns in Braze across email, SMS, push, in-app messaging, and direct mail through Lob. The position is responsible for coordinating and executing omnichannel customer communications to support engagement, retention, and conversion goals. This role works closely with the Digital Campaign Manager and Program Marketing teams to support campaign deployment, audience segmentation, journey execution, quality assurance, and reporting within Braze, Lob, and related marketing platforms. You’ll join the NNA’s new Channel & Lifecycle Marketing team and own the journeys and drive renewals, retention, and repeat purchases. If you’ve spent a year or two building flows in Klaviyo, Iterable, Salesforce, Hubspot, Marketo or other similar platforms, we’d like to hear from you. Braze experience is a plus, but we’ll train the right person. At the National Notary Association, our culture believes this should be everyone's "Best Job Ever," as evidenced by the many employees with long tenure at the NNA. We offer a robust benefits program, including medical, dental, vision, life insurance and more. In addition to paid time off, Company holidays, and employee events throughout the year, you will also benefit from a 401(k) plan with Company match and annual Profit Sharing. WHAT YOU’LL BE DOING • Build, test, schedule, and deploy lifecycle marketing and user journey campaigns in Braze. • Execute customer journeys across email, SMS, push notifications, Content Cards, and direct mail at the direction of the Digital Campaign Manager. • Coordinate direct mail campaign execution through Braze and Lob, including audience setup, triggering, approvals, and deployment tracking. • Work with internal teams and external vendors to support the production and delivery of personalized direct mail campaigns with explicit approval from the digital campaign manager. • Build and QA campaigns to ensure links, personalization, segmentation, dynamic content, and trigger logic function properly. • Create audience segmentation and targeting based on customer behavior, lifecycle stage, engagement activity, and purchase history. • Maintain campaign calendars and coordinate deployment timelines with Program Marketing and Digital Marketing teams by using internal workflow and task management systems. • Create and update reusable campaign templates and modular messaging components that follow brand guidelines and design best practices. • Conduct quality assurance reviews to ensure campaigns are accurate, error-free, and aligned with brand and regulatory standards. • Coordinate and execute A/B testing initiatives related to subject lines, messaging, timing, personalization, offers, calls to action, and customer journeys. • Monitor and support reporting on campaign performance metrics, including engagement, conversions, deliverability, and response trends. • Support documentation of campaign workflows, processes, deployment standards, and operational procedures. • Stay current on lifecycle marketing, Braze, Lob, email marketing, and omnichannel engagement best practices. • Support ongoing optimization of customer journeys and lifecycle communication strategies. • Support the digital campaign manager by partnering with digital marketing and program marketing teams to ensure lifecycle communications are consistent with landing pages, web experiences, direct mail creative, and other customer touchpoints. • Contribute to a positive working environment, making this the Best Job Ever for self and others. THE KNOWLEDGE AND SKILLS YOU BRING • Diploma or equivalent required; degree in Marketing, Communications, Business, or related field preferred. • Minimum 1 year of experience in lifecycle marketing, email marketing, marketing automation, campaign coordination, or direct mail operations required; 2-4 years preferred. • Demonstrated hands-on experience with marketing automation and building campaigns and multi-step journeys in a major platform. • Exposure to direct mail platforms or print fulfillment workflows preferred; Lob experience is a plus. • Basic understanding of customer lifecycle marketing and omnichannel campaign execution. • Strong organizational skills with exceptional attention to detail and accuracy. • Ability to manage multiple projects and priorities in a fast-paced environment. • Strong written and verbal communication skills. • Comfortable working with campaign reporting, spreadsheets, and marketing data. • Basic knowledge of HTML and CSS for email editing and diagnosing issues; working familiarity with Liquid or comparable personalization syntax preferred. • Strong problem-solving skills and willingness to learn new technologies and processes. • Ability to work both independently and collaboratively within a team environment. • Naturally curious, analytical, and motivated to grow digital marketing skills. WHAT’S REQUIRED • Interested candidates must submit a resume/CV to be considered. • Must be willing to submit to a background investigation. • Must have unrestricted work authorization to work in the United States. SALARY • $28.00 - $30.00 per hour

Requirements

Must-haves

Build, test, schedule, and deploy lifecycle marketing and user journey campaigns in Braze.
Execute customer journeys across email, SMS, push notifications, Content Cards, and direct mail at the direction of the Digital Campaign Manager.
Coordinate direct mail campaign execution through Braze and Lob, including audience setup, triggering, approvals, and deployment tracking.
Work with internal teams and external vendors to support the production and delivery of personalized direct mail campaigns with explicit approval from the digital campaign manager.
Build and QA campaigns to ensure links, personalization, segmentation, dynamic content, and trigger logic function properly.
Create audience segmentation and targeting based on customer behavior, lifecycle stage, engagement activity, and purchase history.
Maintain campaign calendars and coordinate deployment timelines with Program Marketing and Digital Marketing teams by using internal workflow and task management systems.
Create and update reusable campaign templates and modular messaging components that follow brand guidelines and design best practices.
Conduct quality assurance reviews to ensure campaigns are accurate, error-free, and aligned with brand and regulatory standards.
Coordinate and execute A/B testing initiatives related to subject lines, messaging, timing, personalization, offers, calls to action, and customer journeys.
Monitor and support reporting on campaign performance metrics, including engagement, conversions, deliverability, and response trends.
Support documentation of campaign workflows, processes, deployment standards, and operational procedures.
Stay current on lifecycle marketing, Braze, Lob, email marketing, and omnichannel engagement best practices.
Support ongoing optimization of customer journeys and lifecycle communication strategies.
Contribute to a positive working environment, making this the Best Job Ever for self and others.
Demonstrated hands-on experience with marketing automation and building campaigns and multi-step journeys in a major platform.
Basic understanding of customer lifecycle marketing and omnichannel campaign execution.
Strong organizational skills with exceptional attention to detail and accuracy.
Ability to manage multiple projects and priorities in a fast-paced environment.
Strong written and verbal communication skills.

Nice-to-haves

Diploma or equivalent required; degree in Marketing, Communications, Business, or related field preferred.
Minimum 1 year of experience in lifecycle marketing, email marketing, marketing automation, campaign coordination, or direct mail operations required; 2-4 years preferred.
Exposure to direct mail platforms or print fulfillment workflows preferred; Lob experience is a plus.
Basic knowledge of HTML and CSS for email editing and diagnosing issues; working familiarity with Liquid or comparable personalization syntax preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: paycor
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off