Role: Product Manager w/ Shopify Launch and eCommerce, Retail domain
Location: 100% Remote
Duration: 1+ years
MoI: Video
SKILL MATRIX:
1. How many years working with: Product Manager
2. How many years working with: Own the end-to-end acquisition product ecosystem across Shopify launches and legacy brand platforms, ensuring consistent lead generation capability across all markets and systems
3. How many years working with: Identify, design, and drive 0→1 acquisition capabilities across tools, platforms, and workflows to improve customer capture and conversion performance.
4. How many years working with: eCommerce/Retail
5. How many years working with: Own, test, and validate cross-platform integrations across multiple vendors and systems to ensure reliable lead flow, data accuracy, and system connectivity
Seeking a highly autonomous and technically fluent Acquisition Product Manager to join the HTX team. This role is responsible for a portfolio of acquisition-focused product areas, including the systems, integrations, and vendor platforms that support customer acquisition, lead generation, and marketing automation across global digital properties. The position will build, launch, and optimize acquisition capabilities across new Shopify launches while ensuring the stability and effectiveness of existing solutions. Own the end-to-end acquisition product ecosystem across Shopify launches and legacy brand platforms, ensuring consistent lead generation capability across all markets and systems Lead configuration and readiness of acquisition automation workflows for new Shopify launches, ensuring systems are properly designed, tested, and validated prior to release.
***** THE CANDIDATE MUST HAVE RECENT RETAIL/ECOMMERCE PLATFORM EXPERIENCE AND BE THE GO-TO RESOURCE FOR ALL SHOPIFY LAUNCHES INCLUDING MIGRATING EXISTING PLATFORMS TO SHOPIFY. THIS IS A SHOPIFY SME. THIS CAN SIT REMOTE ANYWHERE IN THE USA.
Job Description:
Product Manager, Acquisition (Global High Touch) Shopify
Seeking a highly autonomous and technically fluent Acquisition Product Manager to join the HTX team. This role is responsible for a portfolio of acquisition-focused product areas, including the systems, integrations, and vendor platforms that support customer acquisition, lead generation, and marketing automation across global digital properties. The position will build, launch, and optimize acquisition capabilities across new Shopify launches while ensuring the stability and effectiveness of existing solutions.
The Acquisition Product Manager role is a part of the Online Product Management organization within One Tech on the High Touch Experience Team. Working in collaboration with Engineering, System Integrators, Infrastructure teams within One Tech and with external stakeholders in Enterprise Data and Marketing, and commercial teams within our Regions and affiliates to manage and support the underlying technology stack used for Paid, Owned, and Earned Marketing activity. This role requires cross-functional collaboration across highly experienced and talented teams, and the crucial ability to prioritize.
Key Responsibilities
Own the end-to-end acquisition product ecosystem across Shopify launches and legacy brand platforms, ensuring consistent lead generation capability across all markets and systems Lead configuration and readiness of acquisition automation workflows for new Shopify launches, ensuring systems are properly designed, tested, and validated prior to release
Ensure legacy brand teams are enabled to continue executing manual and semi-automated acquisition campaigns during platform transitions with minimal disruption Own, test, and validate cross-platform integrations across multiple vendors and systems to ensure reliable lead flow, data accuracy, and system connectivity
Identify, design, and drive 0→1 acquisition capabilities across tools, platforms, and workflows to improve customer capture and conversion performance
Own onboarding, documentation, and training for acquisition systems and workflows to ensure global teams can independently operate and scale operations, capabilities, and campaigns
Lead the development and optimization of custom on-site acquisition experiences that drive engagement, lead capture, and conversion
Partner with stakeholders to ensure SEO readiness and continuity across global brand transitions from legacy platforms to Shopify
Ensure acquisition systems, workflows, and integrations are continuously tested, monitored, and operationally stable across all markets
Drive continuous improvement by identifying gaps, inconsistencies, and opportunities across the global acquisition technology and workflow ecosystem
Must Have Qualifications
Proven experience in acquisition, growth, marketing technology, or product roles supporting customer acquisition systems at scale
Demonstrated ability to own and operate multiple platforms and vendors simultaneously within a complex, multi-system ecosystem
Strong experience designing, testing, and operationalizing cross-platform workflows and automation logic (end-to-end system thinking)
Track record of driving 0→1 initiatives, especially in acquisition, conversion, or marketing technology environments
Ability to independently translate business needs into structured workflows, requirements, and operational solutions with minimal engineering dependency
Experience supporting both legacy systems and new platform launches, ensuring continuity during migrations or transitions
Strong operational discipline around documentation, testing, validation, and enablement of distributed global teams
Excellent communication skills with the ability to align stakeholders across marketing, technology, and regional teams
Strong analytical mindset with ability to identify gaps, inconsistencies, and opportunities across complex systems and workflows
Comfortable working in ambiguous, fast-moving environments with high ownership and minimal oversight
Nice to Have
Experience in eCommerce environments, particularly supporting large-scale platform migrations or storefront transformations
Familiarity with SEO strategy, implementation, and governance across multi-brand or multi-region environments
Experience with CRM, lifecycle marketing, or lead management systems in acquisition-focused organizations
Exposure to on-site conversion experiences, personalization, or interactive digital engagement platforms
Understanding of marketing automation ecosystems and integration-heavy Martech stacks
Experience supporting global teams with localized execution of acquisition or marketing programs
Working knowledge of data tools and analytics platforms used for marketing performance tracking
Basic technical literacy (APIs, webhooks, data flows, system integrations) sufficient to manage vendor conversations and workflows
Experience operating in Agile or iterative delivery environments, even if not engineering-facing
Background in managing or optimizing high-volume acquisition funnels across digital channels