Job description

Global Marketing Manager, Licensed Brands Make an Impact The Global Marketing Manager is responsible for shaping and leading the global marketing strategy to elevate brand presence and drive long-term business growth. This role oversees brand positioning, cultural programming, strategic partnerships, and multi-channel campaigns to maximize consumer engagement across global markets. Serving as a key strategic partner, the Global Marketing Manager collaborates cross-functionally with executive leadership, regional marketing teams, product development, and external licensing partners. The role ensures global brand consistency while empowering regional execution, integrating earned media strategies, and leveraging market insights to capture key commercial and cultural opportunities worldwide. If you are passionate about brand storytelling and enjoy shaping global marketing strategies that connect with consumers across regions, this could be the perfect role for you. In this dynamic and global company, you will support Fossil Group’s licensed brands by developing and executing integrated marketing plans that align global vision with regional execution. What you will do in this role Support the development of global brand and product marketing strategies that define clear vision, positioning, and direction across markets Partner with licensors to co-create seasonal brand marketing strategies aligned with global priorities and regional opportunities Collaborate with regional marketing teams to localize global strategies and tailor activations to key markets Build and manage seasonal integrated marketing calendars connecting global campaigns to regional execution Partner cross-functionally with Brand, Merchandising, and Sales teams to define seasonal moments and tactics that drive awareness and conversion Serve as a strategic link between Global Brand Marketing, regional leads, and licensors to share insights, trends, and campaign learnings Track and analyze campaign performance, ROI, and KPIs across markets to deliver actionable recommendations Conduct monthly and quarterly business reviews with regional teams and licensors to ensure budget adherence and brand consistency Monitor market trends, consumer insights, and competitive activities to identify opportunities for innovation and growth Manage marketing budgets, ensuring strategic allocation and compliance across brands, markets, and partners Lead and develop team members (if applicable) to deliver marketing initiatives effectively and collaboratively Who You Are Bachelor’s degree in Marketing, Business, or a related field 7+ years of experience in marketing within consumer, retail, or lifestyle brands, including direct experience in product marketing; global or regional market experience preferred Proven success in integrated marketing and campaign management across multiple channels and markets Exceptional communication, leadership, collaboration, and strong stakeholder management skills with the ability to influence cross-functional and international teams Strong project management skills, highly organized and detail-oriented, with the proven ability to manage multiple priorities simultaneously in a fast-paced, global environment Analytical and insights-driven with financial experience and budget management expertise, combined with a passion for creativity, storytelling, and business performance

Requirements

Must-haves

Global Marketing Manager, Licensed Brands
Make an Impact
What you will do in this role
Support the development of global brand and product marketing strategies that define clear vision, positioning, and direction across markets
Partner with licensors to co-create seasonal brand marketing strategies aligned with global priorities and regional opportunities
Collaborate with regional marketing teams to localize global strategies and tailor activations to key markets
Build and manage seasonal integrated marketing calendars connecting global campaigns to regional execution
Partner cross-functionally with Brand, Merchandising, and Sales teams to define seasonal moments and tactics that drive awareness and conversion
Serve as a strategic link between Global Brand Marketing, regional leads, and licensors to share insights, trends, and campaign learnings
Track and analyze campaign performance, ROI, and KPIs across markets to deliver actionable recommendations
Conduct monthly and quarterly business reviews with regional teams and licensors to ensure budget adherence and brand consistency
Monitor market trends, consumer insights, and competitive activities to identify opportunities for innovation and growth
Manage marketing budgets, ensuring strategic allocation and compliance across brands, markets, and partners
Lead and develop team members (if applicable) to deliver marketing initiatives effectively and collaboratively
Bachelor’s degree in Marketing, Business, or a related field
Proven success in integrated marketing and campaign management across multiple channels and markets
Exceptional communication, leadership, collaboration, and strong stakeholder management skills with the ability to influence cross-functional and international teams
Strong project management skills, highly organized and detail-oriented, with the proven ability to manage multiple priorities simultaneously in a fast-paced, global environment
Analytical and insights-driven with financial experience and budget management expertise, combined with a passion for creativity, storytelling, and business performance

Nice-to-haves

7+ years of experience in marketing within consumer, retail, or lifestyle brands, including direct experience in product marketing; global or regional market experience preferred

Application prep

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Platform: dayforce
Effort: medium

Benefits

Benefits detected in the listing.

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