Marketing Automation Specialist at My Amazon Guy

Job description

This is a remote position. The Marketing Automation Specialist will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability. About My Amazon Guy My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses. We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer. MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence. Key Responsibilities • HubSpot Architecture & Governance • Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic • Remove deprecated workflows and redundant structures • Deduplicate contacts and companies • Redesign lifecycle stages for clarity and reporting integrity • Implement clean segmentation logic • Establish naming conventions and governance standards • Restrict permissions and prevent ad hoc workflow creation • Document system architecture and operational processes • Lifecycle Marketing & Automation • Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer) • Develop dynamic segmentation frameworks based on intent and readiness • Design and optimize automated nurture journeys • Align marketing automation with sales handoff rules • Eliminate unnecessary broadcast email volume • Ensure all workflows are tied to measurable revenue movement • BDR & Marketing Alignment • Align outbound outreach (ASIN review videos and follow-ups) with automation logic • Prevent overlapping or contradictory messaging • Ensure intent signals trigger correct actions • Maintain clean routing and lifecycle transitions • Connect human sales outreach with automation systems • Attribution & Funnel Clarity • Work across platforms including: • HubSpot (CRM) • ActiveCampaign • Instantly • Google Ads • Meta Ads • Retention.com • WordPress • GA4 • Google Tag Manager • Google Search Console • Google Business Profile • Trustpilot • You will: • Standardize UTM governance • Improve multi-touch attribution visibility • Align ad reporting with lifecycle progression • Improve MQL → SQL → Opportunity tracking • Reduce reporting ambiguity for leadership • Marketing Infrastructure Protection • Create segmentation request protocols • Establish automation standards • Protect system integrity from short-term workarounds • Maintain documentation and system clarity • Serve as long-term owner of marketing systems governance Requirements • 5+ years in Marketing Operations, RevOps, or Marketing Technology • Deep, hands-on HubSpot experience (required) • Proven experience cleaning and restructuring complex CRM environments • Strong understanding of paid media funnels and conversion tracking • Experience with lifecycle marketing, lead scoring, and segmentation frameworks • Experience building or restructuring automation systems • Comfortable enforcing governance and setting system standards • Experience working with distributed teams (Filipino team experience preferred) Technical Requirements • A computer with dual monitor setup is required • Computer with at least 8GB of RAM • Must have at least 25 MBPS internet speed • Camera with at least 1080p resolution Benefits • 40 hours a week, 8 hours a day • Competitive salary base • Permanent work-from-home setup • Unlimited FREE access to MAG School courses and SOP Library • Work schedule is in Eastern Standard Time (EST), Monday-Friday only • Opportunities for professional development and career advancement

Requirements

Must-haves

This is a remote position.
HubSpot Architecture & Governance
Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
Remove deprecated workflows and redundant structures
Deduplicate contacts and companies
Redesign lifecycle stages for clarity and reporting integrity
Implement clean segmentation logic
Establish naming conventions and governance standards
Restrict permissions and prevent ad hoc workflow creation
Document system architecture and operational processes
Lifecycle Marketing & Automation
Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
Develop dynamic segmentation frameworks based on intent and readiness
Design and optimize automated nurture journeys
Align marketing automation with sales handoff rules
Eliminate unnecessary broadcast email volume
Ensure all workflows are tied to measurable revenue movement
BDR & Marketing Alignment
Align outbound outreach (ASIN review videos and follow-ups) with automation logic
Prevent overlapping or contradictory messaging
Ensure intent signals trigger correct actions
Maintain clean routing and lifecycle transitions
Connect human sales outreach with automation systems

Nice-to-haves

Experience working with distributed teams (Filipino team experience preferred)

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

sql

Platform: zoho-recruit
Effort: medium

Benefits

Benefits detected in the listing.

Professional Development