Job description

About Tricentis Tricentis is the global leader in continuous testing and quality engineering. Our AI-powered platform helps enterprises deliver software faster, with confidence — helping CIOs deliver transformative digital projects right the first time. Our approach is automated, codeless, and intelligently driven by AI, addressing both agile development and complex enterprise applications. Our 2,500 customers — including Allianz, Dell, Experian, IHG, McKesson, Mercedes-Benz, and Vodafone — commonly achieve test automation rates of 90% or higher with 85% risk coverage. This enables 10x faster release cycles and 40% lower costs. With 23 offices worldwide, we re just getting started. The Opportunity Tricentis is looking for a Senior Field Marketing Manager to join our AMS marketing team. Reporting to the Director, AMS Marketing, you ll be a senior contributor and strategic driver of the regional marketing program — building and executing integrated campaigns that generate awareness, drive qualified pipeline, accelerate deals, and expand customer relationships across the US and Canada. This role is for you if you re a seasoned, data-driven B2B marketer who thrives in a fast-paced environment, brings a bias for action, and knows how to lead cross-functional teams toward real business results. You ll combine strategic thinking with hands-on execution, and you ll be the connective thread between marketing and sales in the AMS region. This role is hybrid and requires three in-office days per week. What You ll Do Regional Strategy & Program Ownership Collaborate with AMS GTM leadership to develop and own a data-driven regional marketing strategy for how marketing drives leads, pipeline, and bookings across assigned sales pods. Bring the regional demand generation strategy to life through a mixture of account-based marketing programs and tactics, including in-person and virtual events, executive briefings and hospitality, industry conferences and tradeshows, webcasts, telemarketing, sales enablement tools, and nurture campaigns. Partner closely with field sales, channel sales, customer success, and BDR teams to align on programs, messaging, lead follow-up, and marketing-to-sales handoffs. Communicate with and educate the sales teams on the overall marketing strategy, supporting campaign themes and tactical deliverables that are available from the global marketing program that can be leveraged by sales to support demand growth, pipeline acceleration and customer retention. Collaborate with the Partner Marketing team to enrich and scale local tactics, aligning on regional marketing tactic coverage and messaging. Own and manage relevant components of the AMS marketing budget and marketing calendar with discipline and accountability. Measurement & Optimization Align with Marketing Operations to ensure all programs are effectively tracked, measured, and managed against agreed SLAs and KPIs. Analyze performance data to surface insights, refine strategy, and continuously strengthen results across the funnel. Leverage data segmentation and prioritization skills using internal and external data sources (e.g., 6sense, ZoomInfo, Salesforce) to identify and act on the highest-value opportunities. Identify ways to improve qualified lead to opportunity conversion rates by working to help the sales reps directly with messaging, tools, process, and best practice. Lead quarterly business reviews of marketing performance within assigned sales pods. What You ll Bring Required 7 years of B2B marketing experience within field or regional marketing in enterprise software or high-tech. Proven track record of success in modern marketing practices, demand generation, pipeline acceleration and account-based marketing. Extensive event management experience spanning hosted events, third-party conferences, executive programs, and virtual/hybrid formats. Hands-on experience with Salesforce and business intelligence platforms. Deep understanding of sales methodology, pipeline mechanics, and how marketing investments translate to bookings and revenue. Strong project and program management skills, with experience leading demand generation efforts across distributed, cross-functional stakeholders. Excellent communication skills — written, verbal, and in presentations — with experience building reporting and review cadences at all levels. Proven ability to build effective relationships across sales, business development, customer success, and marketing. Comfortable adopting and experimenting with emerging AI tools to drive smarter, faster field marketing execution; brings a test-and-learn mindset to identifying where automation and AI can reduce manual lift and amplify impact. Bachelor s degree in Marketing or a related field. Ability to travel approximately 30%. Preferred Proficiency with project management tools, such as Asana. Familiarity with business intelligence tools, such as Power BI or Tableau. Experience working in cross-geo, globally matrixed marketing organizations. Comfortable adopting and experimenting with emerging AI tools to drive smarter, faster field marketing execution; brings a test-and-learn mindset to identifying where automation and AI can reduce manual lift and amplify impact. What Makes You a Great Fit You re a high-energy self-starter who takes ownership and runs toward challenges — strategy and execution both energize you. You re data-driven and outcome-oriented: you measure what matters and let insights guide smarter decisions. You re a natural relationship builder who earns trust from sales teams and cross-functional partners alike. You communicate with clarity and confidence, whether presenting to leaders or aligning with teammates. You thrive in collaborative, fast-moving environments and know how to mobilize people to get things done. You have a program-excellence mindset and sweat the details — from strategy through post-event follow-up. Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, ethnicity, gender, religious affiliation, age, sexual orientation, socioeconomic status, or physical and mental disability and other statuses protected by law. Global Sanctions Compliance We comply with all applicable global sanctions and export control laws. Candidates must not be listed on any government restricted party lists (including OFAC SDN List and U.S. Commerce Department restricted lists) and must certify that their employment would not violate any sanctions or export control regulations. Candidates must notify us of any changes to their status during the application process or subsequent employment. U.S. Work Authorization: This role is not eligible for employer-sponsored work visas. Applicants must be authorized to work in the U.S. without current or future sponsorship.

Requirements

Must-haves

This role is hybrid and requires three in-office days per week.
What You ll Do
Regional Strategy & Program Ownership
Collaborate with AMS GTM leadership to develop and own a data-driven regional marketing strategy for how marketing drives leads, pipeline, and bookings across assigned sales pods.
Partner closely with field sales, channel sales, customer success, and BDR teams to align on programs, messaging, lead follow-up, and marketing-to-sales handoffs.
Collaborate with the Partner Marketing team to enrich and scale local tactics, aligning on regional marketing tactic coverage and messaging.
Own and manage relevant components of the AMS marketing budget and marketing calendar with discipline and accountability.
Measurement & Optimization
Align with Marketing Operations to ensure all programs are effectively tracked, measured, and managed against agreed SLAs and KPIs.
Analyze performance data to surface insights, refine strategy, and continuously strengthen results across the funnel.
Leverage data segmentation and prioritization skills using internal and external data sources (e.g., 6sense, ZoomInfo, Salesforce) to identify and act on the highest-value opportunities.
Identify ways to improve qualified lead to opportunity conversion rates by working to help the sales reps directly with messaging, tools, process, and best practice.
Lead quarterly business reviews of marketing performance within assigned sales pods.

Nice-to-haves

Proficiency with project management tools, such as Asana.
Familiarity with business intelligence tools, such as Power BI or Tableau.
Experience working in cross-geo, globally matrixed marketing organizations.
What Makes You a Great Fit
You re a high-energy self-starter who takes ownership and runs toward challenges — strategy and execution both energize you.
You re data-driven and outcome-oriented: you measure what matters and let insights guide smarter decisions.
You re a natural relationship builder who earns trust from sales teams and cross-functional partners alike.
You communicate with clarity and confidence, whether presenting to leaders or aligning with teammates.
You thrive in collaborative, fast-moving environments and know how to mobilize people to get things done.
You have a program-excellence mindset and sweat the details — from strategy through post-event follow-up.
Global Sanctions Compliance

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aiagile

Platform: workday
Effort: long