Job description

Job Summary As the Email Marketing Manager, you will be the hands-on operator responsible for turning Sorenson’s lifecycle marketing strategy into timely, relevant, and measurable customer communications across CaptionCall, VRS, and Enterprise. You will build, launch, monitor, and optimize campaigns and automated journeys that move customers from lead conversion and onboarding through activation, engagement, retention, and reactivation. Although email will be the role’s primary channel, you will orchestrate coordinated experiences across SMS, direct mail, push notifications, in-app messaging, outbound-call triggers, and compliant paid-media audiences so that each customer receives the right communication, through the right channel, at the right point in the lifecycle. You will own the operational discipline required to execute lifecycle marketing at scale, including campaign intake and calendars, audience segmentation, eligibility rules, consent and suppression management, contact-frequency governance, quality assurance, stakeholder approvals, documentation, templates, and standard operating procedures. You will help implement and become a power user of a marketing-orchestration platform such as Braze or Iterable, define the campaign and data requirements needed to create increasingly sophisticated event-triggered journeys, and use marketing analytics tools such as Amplitude to understand customer behavior and campaign performance. Working closely with Lifecycle Strategy, Analytics, Product, Customer Experience, IT, Legal, Compliance, and business-line marketing teams, you will establish a rigorous testing and measurement practice and continually improve deliverability, engagement, conversion, activation, retention, customer value, incremental revenue, and return on marketing investment. Essential Duties and Responsibilities • Campaign Execution: Build, launch, monitor, and optimize email, SMS, direct-mail, push-notification, and in-app campaigns that support customer conversion and lifecycle objectives. • Journey Orchestration: Coordinate cross-channel customer actions, including triggering outbound calls, initiating direct mail, and adding or suppressing customers in compliant paid-media audiences. • Workflow and Automation: Translate lifecycle strategies and customer-journey requirements into executable campaigns, workflows, audience rules, and increasingly sophisticated automated and event-triggered journeys. • Audience Management: Build customer segments and manage eligibility, consent, suppression, contact-frequency, and channel-preference rules. • Campaign Quality Assurance: Conduct end-to-end quality assurance and coordinate approvals with Legal, Compliance, Product, Customer Experience, and business-line marketing teams. • Performance Optimization: Monitor campaign delivery, deliverability, engagement, conversion, customer response, and incremental impact; recommend and implement improvements based on results. • Testing and Learning: Develop test plans and holdout groups, document results, and apply learnings to improve lifecycle performance and return on investment. • Campaign Operations: Maintain the centralized campaign calendar, intake process, templates, documentation, naming conventions, and standard operating procedures. • Platform Implementation: Support lifecycle-platform selection and implementation by defining campaign, journey, audience, content, and data requirements. • Personal responsibility for gaining a working understanding of all regulatory and legal requirements related to your role/work product and ensuring that those requirements are met. • Other duties as assigned. Supervisory Responsibility This position has no supervisory responsibilities. Travel Requirements Travel Requirements: Less than 25% Education Minimum: • 4 Year Bachelor’s Degree in Marketing, Communications, Business, or a related field. Experience Minimum Years of Experience: • 5 year experience executing email, CRM, marketing automation, or lifecycle campaigns, including segmentation, quality assurance, reporting, and optimization. Knowledge, Skills, and Abilities • Hands-on experience building multistep campaigns and automated customer journeys in an enterprise email service provider or customer-engagement platform; Braze experience preferred. • Working knowledge of email deliverability, audience segmentation, consent management, suppression rules, contact-frequency governance, and campaign quality assurance. • Ability to interpret campaign data, design meaningful tests, and turn results into practical optimizations that improve conversion and customer value. • Strong project-management and organizational skills with rigorous attention to detail and the ability to manage multiple deadlines and stakeholder approvals. • Clear written and verbal communication skills and the ability to collaborate effectively with Marketing, Product, Customer Experience, IT, Legal, and Compliance teams. • Customer-first mindset and sound judgment when working with sensitive customer information and regulated communications. Working Conditions and Physical Requirements • Ability to sit and/or stand at a desk and work with a computer for extended periods of time. • Dexterity of hands and fingers to operate a computer keyboard, mouse, tools, and to handle other computer components. • Regular and predictable attendance required. Disclaimer This position has access to highly confidential, sensitive information relating to the employees, customers, and technologies of Sorenson Communications. It is essential that applicant possess the requisite integrity to maintain the information in strictest confidence. Apply today! www.sorenson.com/company/careers/ Equal Employment Opportunity: Sorenson Communications is an EOE, Disability/Age Employer. Company Summary Our Mission…Leveraging the Power of Language, we connect lives and enrich the human experience. Our Vision…To provide global language services that expand opportunities, nurture belonging, and empower the world to connect beyond words. As one of the world’s leading language services providers, Sorenson combines patented technology with human-centric solutions. We strive to increase accessibility and inclusion through communication solutions for all: call captioning and video relay services, over-video and in-person sign language and spoken language interpreting, translation, real-time captioning, and post-production language services. Sorenson’s impact vision and plan extends to enhancing generational wealth and inclusive workplaces for our employees and the communities we serve. We achieve great things together working “The Sorenson Way” with our employee values: Customer First, Can-Do Attitude, Collective Action, Growth Mindset, Ownership, and Connect Direct.

Requirements

Must-haves

Essential Duties and Responsibilities
Campaign Execution: Build, launch, monitor, and optimize email, SMS, direct-mail, push-notification, and in-app campaigns that support customer conversion and lifecycle objectives.
Journey Orchestration: Coordinate cross-channel customer actions, including triggering outbound calls, initiating direct mail, and adding or suppressing customers in compliant paid-media audiences.
Workflow and Automation: Translate lifecycle strategies and customer-journey requirements into executable campaigns, workflows, audience rules, and increasingly sophisticated automated and event-triggered journeys.
Audience Management: Build customer segments and manage eligibility, consent, suppression, contact-frequency, and channel-preference rules.
Campaign Quality Assurance: Conduct end-to-end quality assurance and coordinate approvals with Legal, Compliance, Product, Customer Experience, and business-line marketing teams.
Performance Optimization: Monitor campaign delivery, deliverability, engagement, conversion, customer response, and incremental impact; recommend and implement improvements based on results.
Testing and Learning: Develop test plans and holdout groups, document results, and apply learnings to improve lifecycle performance and return on investment.
Campaign Operations: Maintain the centralized campaign calendar, intake process, templates, documentation, naming conventions, and standard operating procedures.
Platform Implementation: Support lifecycle-platform selection and implementation by defining campaign, journey, audience, content, and data requirements.
Personal responsibility for gaining a working understanding of all regulatory and legal requirements related to your role/work product and ensuring that those requirements are met.
Other duties as assigned.
Supervisory Responsibility
This position has no supervisory responsibilities.
Travel Requirements
Travel Requirements: Less than 25%
4 Year Bachelor’s Degree in Marketing, Communications, Business, or a related field.
5 year experience executing email, CRM, marketing automation, or lifecycle campaigns, including segmentation, quality assurance, reporting, and optimization.
Knowledge, Skills, and Abilities
Working knowledge of email deliverability, audience segmentation, consent management, suppression rules, contact-frequency governance, and campaign quality assurance.
Ability to interpret campaign data, design meaningful tests, and turn results into practical optimizations that improve conversion and customer value.
Strong project-management and organizational skills with rigorous attention to detail and the ability to manage multiple deadlines and stakeholder approvals.
Clear written and verbal communication skills and the ability to collaborate effectively with Marketing, Product, Customer Experience, IT, Legal, and Compliance teams.

Nice-to-haves

Hands-on experience building multistep campaigns and automated customer journeys in an enterprise email service provider or customer-engagement platform; Braze experience preferred.

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Keywords to mirror

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Platform: ukg
Effort: medium

Benefits

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