Job description

Amazon Ads is one of the fastest-growing businesses at Amazon, helping brands of all sizes connect with customers across our properties and beyond. We're looking for a Principal Brand Strategist to own the development and evolution of the Amazon Ads brand strategy, defining how we show up to advertisers, agencies, and marketing decision-makers worldwide. This is a high-impact role that will shape the global brand architecture, positioning, and narrative for Amazon Ads across all B2B touchpoints. You will be the strategic backbone behind how Amazon Ads is perceived in the marketplace, driving clarity, consistency, and differentiation in a rapidly evolving advertising landscape. Key job responsibilities Brand Architecture & Positioning Own and evolve the end-to-end brand strategy for Amazon Ads, including brand architecture, positioning, and value propositions across the full portfolio of products and services Define how Amazon Ads differentiates in the B2B advertising marketplace against competitors Develop and maintain a scalable brand architecture that accommodates new products and market expansion Strategic Leadership Serve as the voice on brand strategy, influencing VP+ leadership and cross-functional stakeholders Translate complex business objectives and product capabilities into compelling, insight-driven brand narratives for B2B audiences (CMOs, media buyers, agency leaders) Set the long-term brand vision (3–5 year horizon) and build the roadmap to get there Cross-Functional Influence Partner with Marketing, Sales, Creative, Events, and PR to ensure brand coherence across all advertiser-facing channels Align brand strategy with go-to-market motions, sales narratives, and thought leadership programs Influence global teams to ensure consistent brand expression across markets Governance & Standards Establish brand governance frameworks, guidelines, and decision-making criteria for the broader organization Mentor and elevate brand thinking across the marketing organization About the team 10+ years' experience in brand strategy, with significant focus on B2B or enterprise marketing Proven track record of developing and owning brand strategy for a major technology, media, or advertising platform Experience building brand architecture for complex, multi-product portfolios Demonstrated ability to influence senior leadership (VP+) and drive alignment across large, matrixed organizations Deep expertise in brand research methodologies, competitive positioning, and B2B buyer journeys Bachelor's degree in Marketing, Business, Communications, or related field Experience in the advertising/ad-tech industry or marketing to advertisers and agencies Global brand management experience across multiple markets Familiarity with Amazon's advertising products and ecosystem Experience translating technical product capabilities into emotionally resonant brand narratives Track record of building brand strategy functions or teams from the ground up Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit amazon.jobs for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at amazon.jobs . USA, CA, Santa Monica - 167,700.00 - 226,900.00 USD annually USA, NY, New York - 184,500.00 - 249,600.00 USD annually

Requirements

Must-haves

Key job responsibilities
Brand Architecture & Positioning
Own and evolve the end-to-end brand strategy for Amazon Ads, including brand architecture, positioning, and value propositions across the full portfolio of products and services
Define how Amazon Ads differentiates in the B2B advertising marketplace against competitors
Develop and maintain a scalable brand architecture that accommodates new products and market expansion
Strategic Leadership
Serve as the voice on brand strategy, influencing VP+ leadership and cross-functional stakeholders
Translate complex business objectives and product capabilities into compelling, insight-driven brand narratives for B2B audiences (CMOs, media buyers, agency leaders)
Set the long-term brand vision (3–5 year horizon) and build the roadmap to get there
Cross-Functional Influence
Partner with Marketing, Sales, Creative, Events, and PR to ensure brand coherence across all advertiser-facing channels
Align brand strategy with go-to-market motions, sales narratives, and thought leadership programs
Influence global teams to ensure consistent brand expression across markets
Governance & Standards
Establish brand governance frameworks, guidelines, and decision-making criteria for the broader organization
Mentor and elevate brand thinking across the marketing organization
About the team
10+ years' experience in brand strategy, with significant focus on B2B or enterprise marketing
Proven track record of developing and owning brand strategy for a major technology, media, or advertising platform
Experience building brand architecture for complex, multi-product portfolios
Demonstrated ability to influence senior leadership (VP+) and drive alignment across large, matrixed organizations
Deep expertise in brand research methodologies, competitive positioning, and B2B buyer journeys
Bachelor's degree in Marketing, Business, Communications, or related field
Experience in the advertising/ad-tech industry or marketing to advertisers and agencies

Nice-to-haves

None flagged.

Application prep

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Keywords to mirror

Platform: amazon
Effort: medium

Benefits

Benefits detected in the listing.

Health Insurance

Dental

Vision

401(K)

Paid Time Off

Parental Leave